WELCOMING NEW MEMBERS
World Out of Home Organization adds eight new members from five continents
Following its highly successful APAC Regional Forum in Bali this month the World Out of Home Organization has signed up another eight organizations, from Africa, Europe, Asia, the USA and Australasia.
READ »WOO AFRICA FORUM MARCH 2024
World Out of Home Organization heads to Cape Town for first in-person Africa regional Forum
The World Out of Home Organization will hold its first in-person Africa regional Forum in Cape Town, South Africa, from March 11-13 2024. This follows a highly successful APAC regional Forum in Bali November this year and an online Africa event in 2022. The Africa Forum will take place in the five star Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay. OPEN FOR REGISTRATION
READ »OPINIONS
10 Types of OOH Advertising that Get Results with Examples
According to OAAA, people prefer Out-of-Home (OOH) advertising to other channels. Outdoor advertising is the best way to reach people at a moment when they are receptive, like when they are walking down the street, waiting in line at the grocery store, or sitting on the train during their commute home from work.
READ »Mutual Enhancers with Nathelie Meng
LBB speaks to Nathelie Meng, project director at Grand Visual, about the joys and challenges of producing creative out-of-home advertising.
READ »Out-of-home: How brands can harness the full power of retail media with DOOH
Retail media ad spend is set to reach $200bn by 2027, says Mark Bucknell (CCO, JCDecaux). For The Drum's Deep Dive into The New Retail Landscape, Bucknell looks at how to make the most of this opportunity with DOOH.
READ »Perspective - A coming-of-age year for OOH
It’s been a coming-of-age year for the out of home (OOH) industry, evidenced by its second consecutive year of positive growth at a time when other media sectors have been stagnant or in decline. OOH in Australia is on track to finish the year as a $1.3 billion industry and heading for $1.65 billion by 2026.
READ »'Go beyond conventional ads to get the 'heads-down' generation'
Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.
READ »Out-of-home (OOH) media, sports and the omnichannel approach - A winning formula
Following South Africa's record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation's zeitgeist, achieving maximum impact with omnichannel advertising platforms, generating widespread engagement and emotional connections with audiences riding the wave of positivity.
READ »ENVIRONMENT AND SUSTAINABILITY
We are on a journey to reduce carbon emissions by 42% by 2030
The UK’s OOH sector accounts for less than 0.04% of the UK’s total energy usage (BEIS Report 2020). Digital Out of Home displays represent just 0.03% of the UK’s 100 million digital screens (The Drum).
READ »
Sustainability doom-mongering leads to paralysis: let's change the narrative
Picture the future. Now, what are you seeing? Dystopian scenarios? Collapsing economic and environmental systems? But we humans are nothing if not resilient, and there are other visions available.
Read »TECHNOLOGY
How AI Could Impact the Advertising Landscape by Mark Boidman, Partner, Solomon Partners
Artificial Intelligence (AI) is transforming the world of advertising. With the increasing use of AI, media is undergoing a transformation in terms of advertising content, placement, and effectiveness.
READ »ASSOCIATION NEWS
IOAA appoints Praveen Vadhera as CEO
India’s apex OOH industry body Indian Outdoor Advertising Association (IOAA) has appointed well known marketing, communications and design expert Praveen Kumar Vadhera as the organisation’s Chief Executive Officer (CEO).
READ »OMA - Industry Standards - An Update
In January 2022 the Out of Home (OOH) industry released its first ever Industry Standards. Created in consultation and collaboration with the Media Federation of Australia (MFA) and the Outdoor Futures Council (OFC), the Standards make it easier for advertisers and agencies to plan, buy, and measure the effectiveness of campaigns. Version 2 was released 10 November 2023.
READ AND DOWNLOAD »DATA AND MEASUREMENT
The Trade Desk's Stephanie Famolaro on privacy, data and consent in a cookie-less world
The impending end of cookies has helped propel the industry forward in terms of privacy, data and consent, according to The Trade Desk’s Stephanie Famolaro.
READ »Why Out-of-Home needs more brands like Domino's and Tourism Tasmania to help prove effectiveness and ROI
Have we become addicted to the instant gratification of proof? Whether it’s time, effort, desire, or something else, everyone wants case studies, data, and proof, but the burden of proof runs deep, says JCDecaux’s research specialist Scott Jenkins, if we want to prove effectiveness that really matters.
READ »Kantar Media's predictions for 2024 at a glance
Kantar Media, a world leader in audience measurement, has launched its annual Media Trends and Predictions report, providing predictions for 2024 and beyond, based on the market insights it has developed for clients around the world.
READ »PROGRAMMATIC AND AUTOMATION
Hivestack Curate - Empowering DOOH buyers to navigate the complexities of the programmatic ecosystem
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.
READ »COMPANY NEWS
Hypermedia launches new 3D interactive website
Hypermedia has announced the launch of its new website. As ‘Creators of Impact’, the website will take visitors on an immersive journey, offering an unique experience in the world of OOH media. At the forefront of this innovative platform is an interactive 3D city that seamlessly integrates Hypermedia’s OOH media assets into the infrastructure of Dubai.
READ »Lokhande And Damas Join OOH Capital In Global Expansion
OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the addition of two new partners who significantly expand the group’s global coverage.
READ »CAMPAIGNS
Napoleon reigns over Waterloo in OOH spectacular
Some 208 years after the epic battle, Napoleon dominates the famous BFI IMAX banner in London’s Waterloo, a location synonymous with his final defeat. Sony Pictures’ mammoth installation on Europe’s biggest advertising canvas marks the UK theatrical release of Ridley Scott’s blockbuster biopic on November 22nd.
READ »Pernod Ricard Global Travel Retail unveils 3D Out of Home media at Incheon Airport
Pernod Ricard Global Travel Retail (GTR) has become the first brand to showcase 3D Digital Out of Home (DOOH) media at Incheon International Airport. The 3D campaign, running until the end of the month, stands 27m tall on the LED display in Terminal 1 departures area.
READ »Look over sphere: The giant, round billboard in Las Vegas, explained
If you build a sphere, advertisers will come. That seems to be the lesson in Las Vegas, where Sphere—an enormous dome-shaped venue with an exterior covered in LED screens—has now broadcast 360-degree digital ads for some of the biggest brands in the world including Coca-Cola, Xbox, and Meta.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
