WOO EUROPE FORUM NOVEMBER 2024
WOO President Tom Goddard calls for Classic Out of Home - the medium's 'sleeping giant' - to step up to the revenue plate
Digitisation is driving Out of Home growth, especially in Europe, World Out of Home Organization President Tom Goddard said at the WOO Europe forum, held in Milan this week. Digital now accounts for 40% of revenues from less than 10% of locations.
READ »All digital - all good?! questions Christian Schmalzl in his WOO Forum Keynote speech this week
Over the last years, the growth of Out of Home advertising has out-performed the ad market growth and especially since COVID, the market share of OoH is growing even faster; the latest public numbers of Ströer as well as Nielsen statistics demonstrate the acceleration of the OoH momentum in Germany.
READ »ENVIRONMENT AND SUSTAINABILITY
JCDecaux launches carbon measurement on Scope3 platform, marking first for OOH media company in Australia
JCDecaux, an out-of-home (OOH) media company, has launched carbon measurement offerings on the Scope3 platform. Through the launch, JCDecaux becomes the first OOH media company in Australia to be on the Scope3 platform.
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How sustainability supercharged a nationwide advertising campaign
In 2023, leading mobile network company giffgaff partnered with Open Media for a key Out of Home (OOH) campaign. And, as the two brands got to know each other, the partnership became more than just advertising. Georgina Bramall (GB), marketing director at giffgaff, and Fiona Ravlic (FR), chief revenue officer of Open Media, explain how the relationship has since taken on greater meaning.
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Campaign Middle East 'solves for sustainability', shares OOH Guide 2025 Anup Oommen
Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers heads of brand, marketers, and agency leaders the opportunity to share an honest take on whether the industry is ‘doing’ as much as it is ‘talking’ about sustainability, purpose-driven marketing, and ethical business practices across the wider brand and marketing landscape.
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VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression.
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Pioneering sustainability in outdoor advertising
I have witnessed firsthand the evolving landscape of our industry. One of the most significant shifts in recent years is the growing emphasis on environmental, social and governance (ESG) criteria. These principles are not just buzzwords; they represent a profound shift in how we do business, and their impact on OOH advertising is undeniable.
READ »OPINIONS
Cynopsis Digital Out of Home: Industry leaders assess the future of DOOH
Read this to hear the views of a number of Industry leaders including Michael Provenzano, Barry Frey and Mark Boidman assess the future of DOOH.
READ »The risk of overconfidence in distinctive brand assets
Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting your ad effectiveness.
READ »Are OOH ads out as fake OOH ads get more real?
The out-of-home (OOH) scene has been rapidly changing especially as more people go online and the focus shifts to social media ads. In fact, more than two-thirds of the world's population now use the Internet, with social media once more proving that it is not going anywhere. Today's online world boasts 5.07 unique social media identities, with 37 million users created in the last quarter.
READ »The global locals: Bridging borders in OOH
In today’s dynamic marketplace, the ability to innovate and adapt is crucial for success. While the focus in the GCC and MENA regions has traditionally been on regional reach, the demand for global expansion is rapidly increasing. As countries unveil ambitious visions for the future – such as Saudi Arabia’s Vision 2030 and Dubai’s Vision 2030 – there is an obvious excitement surrounding the new possibilities.
READ »DATA AND MEASUREMENT
UK ad market surges 13.4% to top 10bn, outpacing Euro markets
The UK advertising industry is experiencing a robust recovery, with Q2 2024 spend reaching £10bn, a 13.4% increase, according to the Advertising Association/WARC Expenditure Report. The pick-up, which was 4 percentage points ahead of forecast, was largely driven by stronger than expected digital growth.
READ »Attribution in DOOH advertising: Your questions answered
Attribution is a powerful tool for marketers, but when it comes to digital out-of-home (DOOH) advertising, it’s often misunderstood and underestimated. While some advertisers believe DOOH is difficult to measure, advancements in attribution have made it easier than ever to track campaign impact.
READ »The Need For Better Measurement In A Booming Out-Of-Home Industry
With the rise in programmatic advertising, traditional methods for measuring outdoor media effectiveness are falling short. In this op-ed, Allan Breiland, research lead – Australia for On Device, explains why geolocation data and passive tracking are now essential for accurate measurement.
READ »DOOH impression multiplier: What it is and how it enhances digital out-of-home ad measurement
If you’ve ever bought digital advertising, you’re probably familiar with measuring campaign success through clicks, conversions, and digital impressions. But when it comes to digital out-of-home (DOOH) media, the game changes. Measuring audience reach in this space isn’t as straightforward as it is in the rest of the digital world.
READ »PROGRAMMATIC AND AUTOMATION
5 ways programmatic is revolutionizing out-of-home
The power of out-of-home (OOH) advertising has never been in doubt. Big, bold and in-your-face but also simple, concise and to-the-point, it’s always been a statement-making, awareness-building go-to for savvy brands. The evolution of technology - and more recent enhancements of digital signage - gave this traditional medium a shot in the arm, with dynamic messaging allowing for smarter, more timely campaigns, along with interactivity.
READ »2024: Programmatic advertising becomes the new standard in digital OOH
In the past year, we’ve seen tremendous growth in programmatic advertising, and with Michael Flax leading the charge as our head of programmatic, we’ve fully embraced this innovative approach.
READ »Haleon Chooses Vistar Media For Global Programmatic OOH Advertising
Consumer healthcare firm Haleon has chosen Vistar Media as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media agency, to power OOH campaigns worldwide—leveraging Vistar’s advanced technology to maximise impact and media efficiency.
READ »Advantages of pDOOH on commercial dates such as Cyber Monday and Black Friday
With the arrival of the most important commercial dates of the year, and the holidays just around the corner, brands and agencies are looking to get their marketing strategies off the ground. The pDOOH (Programmatic Digital Out-Of-Home) proves to be a powerful tool to maximize the impact of strategies.
READ »CAMPAIGNS
Bangkok's MRT subway becomes the canvas for this graffiti art OOH campaign via audacity for the Thai Health Promotion Foundation
The Thai Health Promotion Foundation wants to remind Thais not to be “overly seasoned” in their daily food choices. The best channel to deliver this message is the MRT subway, which is the primary mode of transportation for many commuters in Bangkok.
COUNTRY NEWS
Seoul's Mega LED Display, Shinsegae's 72M Digital Display lights up Myeongdong's Future
Seoul is stepping into the future with a massive new LED display at Shinsegae Department Store in Myeongdong. This huge screen, recently set up in one of the city’s busiest areas, aims to show off Seoul’s advanced tech and strengthen its image as a modern, forward-thinking city.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
