WOO APAC FORUM SEOUL - NOVEMBER 2025
WOO Seoul Asia Forum: from regional to global
APAC is the test bed for many of the key developments in global Out of Home and the World Out of Home Organization Regional Forum in November spans both worlds. The forum is being held from November 5-7.
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The bus shelter revolution: Bauer Media Outdoor and Essex County Council launch groundbreaking Milestone shelters in Basildon
Bauer Media Outdoor, one of the UK’s leading Out of Home media and infrastructure companies, has unveiled a revolutionary new range of bus shelters – the Milestone –in partnership with Essex County Council as part of their Basildon Greener Route launch. This marks the most significant innovation in UK bus shelter design in decades.
READ »OPINIONS
Why Adland Will Never Fall Out Of Love With OOH
A golden age for out-of-home advertising dawns. There’s a magic that follows a great OOH campaign. Minding your own business – on the train, in a cab, halfway through a podcast you’re not really listening to – and then, boom. A line hits you. A visual stops you. A giant floating kebab skewer piercing through a building makes more sense than it should. This is a celebration of billboards. Of posters!
READ »Reimagining the World's Great Shopping Streets - OOH Capital
Across the globe, the world’s most iconic shopping streets are undergoing a transformation. City governments, retailers and property owners are rethinking these high streets in response to changing consumer behavior, environmental goals and post-pandemic recovery needs. One theme stands out: pedestrianization. As vehicular traffic gives way to foot traffic, opportunities - and responsibilities - for OOH advertising evolve too.
READ »The OOH Industry's Mid-Life Crisis: 10 Things Shaking Up the Billboard Biz
Listen up, folks. The world of Out-of-Home (OOH) advertising is undergoing a transformation. Let’s call it a midlife crisis. The static billboards of yesteryear are getting a much-needed facelift, and the entire industry is being dragged, kicking and screaming, into the 21st century. So, grab your popcorn and let’s take a look at the top 10 things that are currently rocking the OOH world.
READ »The Visual Power of Scale
In recent years, South Africa has seen a rapid rise in Digital Out-of-Home (DOOH) advertising. Screens have popped up across highways, malls, and city centres, offering advertisers the ability to change creative in real time, run dynamic campaigns, and even target audiences by time of day. And yet, despite this digital revolution, there remains a medium that continues to dominate both in scale and in impact: the large-format static billboard.
READ »Portals in plain sight: Why smart glasses could reframe OOH
While we shouldn’t view the latest developments in AI-powered smart glasses through rose-tinted lenses, there’s reason to be optimistic that these innovative devices could deliver compelling brand activations and experiences for Out Of Home.
READ »OOH Works Best When It Leaves You Wondering
Posterscope senior planner, Rowan Gillette-Fussell, explains how the best out of home campaigns spark emotion, intrigue, and memory in a single glance 'For sale: baby shoes, never worn. 'Ernest Hemingway’s six-word story remains one of the most effective examples of streamlined storytelling. With barely a sentence, it conjures a world of emotion, intrigue and unanswered questions — the kind of impact most marketers dream of.
READ »REGULATION
Regulations strengthen OOH, say key industry players
As the OOH industry awaits government move following the recommendations submitted by the Justice (Retd.) Dilip Bhosale Committee that was constituted after the Ghatkopar hoarding collapse in May 2024, Media4Growth reached out to key industry players to get their take on the recommendations.
READ »Understanding the UK HFSS Advertising Rules
From January 2026, new restrictions on the promotion of “high fat, salt and sugar” (HFSS), also known as “less healthy foods” (LHF), products will come into force, reshaping the UK advertising landscape. While much of the spotlight is on TV and online channels, out-of-home (OOH) advertising remains unchanged.
READ »DATA AND MEASUREMENT
Setting the standard for validated OOH data
Playout is now embedded at the heart of OOH delivery with Alight Media, i-media and Limited Space adding their inventory to the system. They join the existing digital frames from the founding media owners – Bauer Media Outdoor, Global, JCDecaux and Ocean Outdoor – bolstering Playout’s already extensive coverage.
READ »JCDecaux Oman partners with Streach to power OOH insights
In a bold step towards data-driven innovation, JCDecaux Oman has partnered with Streach, the audience intelligence platform by Seventh Decimal, to power the measurement of its street OOH media assets. With this partnership, JCDecaux Oman becomes the first OOH media owner in the country to integrate advanced, data-backed audience analytics into its street furniture network, reimagining how brands connect with the right audience and engage them on the go.
READ »The Multi-Format Effect: From Noticeability to Conversation
Advertising effectiveness ultimately comes down to outcomes. It is not enough for a campaign to simply be present; it must be seen, remembered, and acted upon. In part two of our Multi-Format Effect research, we asked Dublin audiences what happens when campaigns show up across different OOH formats.
READ »ARTIFICIAL INTELLIGENCE
AI in OOH: Outdoor sees spike in engagement, thanks to precision & data-driven push
Outdoor advertising has always been a game of experimentation and reading the pulse of the crowd. The placement of billboards, hoardings, and transit ads has often been decided on footfall estimates and popularity of spots. However, with Artificial Intelligence making inroads into the OOH sector, the industry is undergoing changes in this aspect.
READ »AI Tracks and Displays Traffic Fines
India has unveiled its first AI-powered road safety billboard, developed in collaboration with one of the country’s leading Out of Home media owners Signpost India and local authorities. This innovative DooH-installation transforms a busy city junction into a real-time accountability platform.
READ »EVENTS
DPAA President and CEO Barry Frey on DOOH Trends, AI in Marketing and This Year's Summit Lineup
The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA, to discuss what marketers can expect from the event, trends in DOOH, and how AI in marketing will be present at the summit.
READ »PROGRAMMATIC AND AUTOMATION
Two months since launch, how is programmatic DOOH faring at Bengaluru airport?
It’s been two months since JCDecaux India opened programmatic access to 64 digital screens at Bengaluru Airport’s Terminal 2. The August 5 launch was pitched as a milestone for digital out-of-home (DOOH), giving advertisers exclusive programmatic access to the screens, unlocking over 41 million monthly impressions, and reaching both domestic and international passengers at India’s third-busiest airport.
READ »COMPANY NEWS
billups Expands Global Presence with Entry into Mexico Out-of-Home Advertising Market
billups, the world’s largest independent out-of-home (OOH) technology and managed services company, today announced the appointment of Salvador García as Managing Director, Mexico. This pivotal addition marks a major step forward in billups’ commitment to global expansion and deepens the agency’s footprint across Latin America.
READ »Ocean Outdoor Announces Leadership Changes
Ocean Outdoor has announced two senior leadership appointments. As part of its growth plans across seven European markets, the DooH media group promotes Nick Shaw and Phil Hall to new roles. Nick Shaw, currently Chief Commercial Officer for the UK, will become CEO of Ocean Outdoor UK from 1 January 2026. He succeeds Phil Hall, who has been promoted to Group Chief Operating Officer.
READ »CAMPAIGNS
Simply The Best: Adland Picks Its Favourite Out Of Home Campaigns
Off the back of celebrating the medium of out-of-home (OOH), we asked the industry about their favourite campaigns that they didn't work on. With standout work from brands such as Ikea, Silk Cut, and The Economist, relive some classic ads from over the years.
READ »Powerful Posters #8
Out of Home remains one of the most powerful creative canvases around, and if you're looking for inspiration on the posters that really grab attention, you've landed in the right place. From beautifully designed visuals, to relatable and relevant copy, see how brands like Spotify, Canva, and J2O are using this channel to cut through the noise.
READ »Kwik Fit drives home its 20,000 Mile Guarantee with global OOH stunt by VCCP
To promote the Bridgestone Turanza 6’s 20,000-mile guarantee for all Season 6 tyres, Kwik Fit launched a series of unexpected out-of-home (OOH) activations across the globe – some nearly 20,000 miles away from the UK. The campaign playfully positions the brand in places where it has no business being: a billboard at the historic Fort Stockton in Texas, a high-impact spot above Tokyo’s bustling Shinjuku City, and even an ad van cruising through Sydney.
READ »Intimissimi unveils first-ever touch and feel billboards
Italian intimates brand Intimissimi has launched a “Feel the Billboard” out-of-home (OOH) marketing campaign for its best-selling ‘Ultralight with Cashmere’ collection in New York City and Los Angeles. Tapping into sensory guerrilla marketing tactics, the Intimissimi billboard, set at street level, marks the first-ever ‘touch and feel’ billboard and invites passers-by on the street to interact with “the softness” of its ultralight cashmere material via an enlarged swatch.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
