WOO APAC FORUM SEOUL - NOVEMBER 2025
WOO names second Keynote speaker for Korean Regional Forum
Cheil Worldwide EVP and Head of Solution Division Hun Choi has been named as the second Keynote speaker at the World Out of Home Organization's forthcoming Regional Forum in Seoul Korea. The Forum will be held on November 5-7. Already named Keynote speaker is senior JCDecaux executive Daniel Hofer.
READ AND REGISTER »An AI OOH Impact Survey
Got an opinion on AI and its applications to the business of OOH? In just 7 clicks (1 min) have your say. I will be speaking on this topic in a few weeks at the World Out of Home Organization regional forum in Korea and would love to get a pulse on what the industry is thinking so whether you are at a brand, agency, specialist, adtech co, media owner or landlord.
FILL IN SURVEY »ENVIRONMENT AND SUSTAINABILITY
Mumbai gets a biodegradable billboard from Chupps Footwear
In a statement for sustainability, Chupps Footwear, India’s homegrown open-footwear brand, has unveiled India’s first biodegradable billboard in Bandra, Mumbai, making a visible statement about invisible waste. Unlike traditional billboards that linger long after the message fades, this one is designed to disintegrate naturally when it rains, mirroring the brand’s latest innovation: footwear that biodegrades in just 24 months once discarded in a landfill environment.
READ »OPINIONS
Digital Out-of-Home is the Breakthrough Channel for Modern Marketers
In today’s crowded digital landscape, brands and local businesses alike are searching for ways to stand out, connect authentically, and make a lasting impact. That’s why more marketers are turning to Digital Out-of-Home (DOOH) advertising, which is a channel built for making an impact in the real world.
READ »Billboards resurge as the timeless titans of advertising in a digital age
The humble billboard’s job description has always been quite simple: grab your attention in seconds, and leave an impression that sticks even after you’ve driven past at 120km/h. It’s not subtle, but subtlety was never the point. I drove past a billboard recently that made me curious. On a bright yellow background, one word was printed in large pink letters: “Unskippable”.
READ »Real life is the new primetime
Let’s face it, most of us are trying to cut back on screen time. Whether it’s doomscrolling the news before bed or accidentally spending an hour watching TikToks, digital fatigue is real. In fact, 38% of people in the UK say they’re actively looking to take a ‘digital detox,’ and that number jumps to 47% among 18–34-year-olds. It’s no wonder we sometimes feel like our brains just need a break.
READ »Let's take this outside: 5 OOH questions every marketer needs the answers to
Once upon a billboard, out-of-home (OOH) was simple: buy big, go bold, be seen. Now, though, OOH is a dynamic, data-fed ecosystem that’s part digital channel, part urban art form. And, to get the most out of their budget, marketers have to get their heads around a wall of questions and challenges that can, well, drive them up the wall. We’ve got you. Here are the answers to the five questions everyone’s asking about OOH right now.
READ »The Multi-Format Effect: The Power of Presence
OOH spans a rich and varied ecosystem—retail, transport, leisure, and urban environments—each presenting unique opportunities to engage audiences in meaningful and contextually relevant ways. When brands harness this diversity through multi-format campaigns, the results are consistently compelling. I
READ »AWARDS
T&P and TBWA\MCR secure Gold for The Times and Prost8 in Ocean Outdoor s annual Digital Creative Competition
T&P and TBWA\MCR are the big winners in Ocean Outdoor’s annual Digital Creative Competition which seeks bold original ideas in Digital Out of Home (DOOH). Both agencies lifted Gold for concepts created for The Times newspaper and the charity Prost8. Ginsters, Indeed, NHS Blood & Transplant and Department for Education are runners-up.
READ »ARTIFICIAL INTELLIGENCE
OUTFRONT Is Using Agencies AI Enthusiasm To Spur Wider Programmatic OOH Adoption
The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as part of their omnichannel digital campaigns. But the ad industry’s agentic AI revolution is giving OOH the perfect chance to reinvent itself, according to Premesh Purayil, Chief Technology Officer at OUTFRONT Media.
READ »How AI Innovation Is Changing The Picture For Out-Of-Home Advertising
I don’t know if humans created paintings before they created language, but it’s safe to say that telling stories through images is one of our oldest forms of communication. Fast forward to today and the leaders of the out-of-home advertising industry - “it’s not just billboards anymore” – are working to modernize their business with the latest developments in artificial intelligence and advertising technology. How are they doing?
READ »RETAIL MEDIA
JCDecaux Launches Retail Signage Unit
The world’s leading OoH advertising company is creating a new business unit dedicated to the visual identity of retail brands. JCDecaux Brand Signature will provide permanent and temporary outdoor and indoor signage solutions for retailers across France. With this new Brand Signature offering, JCDecaux expands its service offerings beyond out of home with permanent and temporary outdoor and indoor signage solutions.
READ »DATA AND MEASUREMENT
Establishment of the Japan OOH Audience Measurement Association
On September 18, 2025, the “Japan OOH Audience Measurement Association” (JOAA) was established as a cross-industry organization comprising advertisers, advertising agencies, and media owners. The association aims to provide the standard metrics (JIC) for evaluating and trading OOH advertising, based on a transparent & rigorous methodology for measuring OOH advertising exposure.
READ »Study Finds Combining Moving and Static OOH Ads Doubles Campaign Lift
Firefly and Reveal's new white paper shows audiences exposed to both formats are up to 2.5x more likely to engage, setting a new standard for OOH strategy.
Study Finds Combining Moving and Static OOH Ads Doubles Campaign Lift. Advertisers relying on billboards and other stationary out-of-home (OOH) formats can significantly boost their campaign ROI by adding moving OOH into the mix, according to a new study released by Reveal.
Three pillars for eye-opening effectiveness
In a digital-focused, fast-paced advertising world, what actually contributes to advertising effectiveness? In its purest form, it’s the ability of a campaign to achieve its intended objective. That could be awareness, engagement, sales or ideally, all three. The challenge? Achieving that in a fragmented media landscape, with more data but less clarity, and a growing obsession with short-term results. At its heart, true effectiveness rests on three non-negotiables:
READ »Strong momentum for Out of Home in Q3, new member 8 Days joins the OMA
Net media revenue for the Out of Home industry has increased by 9.51% to $344.1 million for the Q3 period in 2025, up from $314.3 million for the same period in 2024. Digital Out of Home (DOOH) revenue accounts for 76.5% of the total net media revenue. This growth represents an increase of 2% when compared to the same period in 2024 (74.5%).
READ »GroundTruth, Place Exchange Partner to Bring DOOH With Footfall Insights
GroundTruth, the ad platform trusted by brands and agencies to turn real-world behavior into real business results, today announced the launch of its Digital Out-of-Home (DOOH) solution. Powered by a robust integration with Place Exchange, the leading independent supply-side platform (SSP) for programmatic DOOH,
READ »PROGRAMMATIC AND AUTOMATION
iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
iCo Medios, a digital out-of-home media company operating in Colombia, announced on October 9, 2025, a strategic partnership with VIOOH, the global supply-side platform for digital outdoor advertising. The alliance, which was officially signed in March 2025, enables programmatic access to high-impact screens in Bogotá, Medellín, and Cali for both local and international advertisers.
READ »Q&A: Tim Sapsford of Posterscope on the next frontier of Out of Home ads
Founded more than 30 years ago, Posterscope was the UK’s first agency to specialise in Out of Home (OOH) advertising. New Digital Age recently spoke with Posterscope’s Managing Director, Tim Sapsford, on how digital screens and programmatic advertising are transforming the ways that brands leverage outdoor campaigns…
READ »COMPANY NEWS
ECN Accelerates Pan-European DOOH Office Media Growth
ECN, Europe’s leading Digital Out-of-Home (DOOH) office media network, today announced significant growth in its pan-European footprint and advertiser demand, reinforcing its position as the dominant force in European office-based digital media.
READ »COUNTRY NEWS
Cities across Korea racing to build Korean Times Squares
Local governments across Korea are rushing to create their own versions of New York's “Times Square,” unveiling massive outdoor screens and digital media facades in an effort to boost tourism and revitalize local economies. Inspired by iconic landmarks such as New York’s Times Square, London’s Piccadilly Circus, Toronto’s Dundas Square and Osaka’s Dotonbori, municipalities are competing to establish high-tech media zones that double as urban attractions.
READ »CAMPAIGNS
Tim Tam upends OOH
We’ve had all sorts of posters as people have re-invented the ancient medium: special builds, trompe-l’œil, the wonders of digital. Back in the day Araldite even fixed a car to one on London’s Great West Road. But can’t recall one upside down.
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