WOO MEMBER WEBINAR
VIOOH's State of the Nation 2024 Research - WOO MEMBERS WEBINAR - NEXT Tuesday, October 22nd 1pm (UK) BST
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together. THIS IS THE LAST CHANCE FOR MEMBERS TO REGISTER
READ »WOO EUROPE FORUM NOVEMBER 2024
Out of Home as entertainment - Ocean's Jesper Albansson and System1's Orlando Wood join WOO Europe Milan Forum
Ocean Outdoor Nordics CMO Jesper Albansson and System1 Chief Innovation Officer Orlando Wood will present at the World Out of Home Organization' forthcoming Europe Forum to be held in Milan from November 4-6. Their theme is 'advertising as entertainment - why advertising is actually show business, requiring energy, confidence and chutzpah.'
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
Sharp Presents first Outdoor E-Poster
At the Ceatec trade fair in Tokyo, which begins on Tuesday, Sharp is presenting the first AO-sized outdoor e-poster. The IP65-protected all-in-one solution based on four Sharp EPDs can be operated completely autonomously integrated with a 5G modem, LED lighting and solar cells. With an area of just under one square meter, E-Posters can be installed without approval in Germany.
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Lamar Advertising Donating Billboard Vinyl to Georgia Residents Affected by Hurricane Helene
Lamar Advertising, one of the largest outdoor advertising companies in the world, has activated its Tarp Team program to provide immediate help for the victims of Hurricane Helene in Georgia. Lamar’s Tarp Team donates and distributes used billboard vinyl to communities hit by severe storms for use as temporary roof coverings by residents with damage to their homes.
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Israeli Start-up demoing full colour Highway Billboard tech that uses almost no power
An Israeli company is doing a demo next week in New York of billboard technology that uses a distinct type of reflective display tech (not E Ink’s) and a loose variation on the split-flap display boards you used to see at big rail stations and airports, before LED displays were really a thing. The net result is a new kind of outdoor billboard technology that is full color, digitally updated and only uses power when the visuals change.
READ »OPINIONS
Lights - Camera - Action! with Jesper Albansson
At the end of August I sat down with Anna Bager on her home soil in Sweden to discuss Out Of Home. Among other things we covered the growth drivers in the US and a view on what might be next in Europe. A view on what was trending in the 82nd Obie Awards (hint, large format and creative integrated solutions might be in there) The World Out of Home Organization and the importance of cross market knowledge sharing.
WATCH THE INTERVIEW »A marketing masterclass: Building brands in a changing world
In today's dynamic marketing landscape, the ability to adapt and stay ahead of the curve is paramount. At Vistar Media, we take pride in our proactive approach to understanding the latest advertising trends and marketing innovations so that we can better support the marketers we partner with.
READ »The smart advertising evolution, by W Group's Habib Wehbi
The digital out-of-home (DOOH) advertising landscape in the GCC region is undergoing rapid and profound changes and growth, driven by significant governmental investments in smart city development and breakthroughs in artificial intelligence (AI), programmatic advertising, and data analytics.
READ »How to lean into DOOH advertising this holiday shopping season
As Black Friday and Cyber Monday edge closer, DOOH offers a powerful way to capture the attention of shoppers, drive foot traffic, and boost sales. Continue reading to find out why and how you can maximize your DOOH advertising strategy this holiday shopping season.
READ »ASSOCIATION NEWS
OAAA Launches Campaign to Educate Buyers on Benefits of Programmatic OOH
The Out of Home Advertising Association of America (OAAA) today announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home (OOH) advertising.
READ »RETAIL MEDIA
Tesco expands retail media offering with new measurement framework
Tesco Media is extending its retail media offering with a new measurement framework, which it claims will demonstrate the full-funnel impact of campaigns. The new framework, announced at the Tesco Media upfront today (9 October), has been developed in collaboration with advertisers, agencies and industry bodies with the intention of setting a new industry standard for retail media measurement.
READ »How to maximize retail marketing with OOH
Retail marketing is a competitive industry, especially with the rise of e-commerce. It is evident consumer behaviour is shifting, and with that comes the added pressure for stores to drive foot traffic and maintain in-store sales. This leaves retail marketers with the daunting task of finding ways to capture consumer attention, build brand recognition and stand out amongst their competitors.
READ »DATA AND MEASUREMENT
OOH Industry Records 10% Lift In Net Media Revenue In Q3
The Australian Out of Home (OOH) industry has today announced an increase of 10.06 per cent net media revenue for Q3 2024, reporting $315 million, up from $286.2 million for the same quarter in 2023. Digital OOH (DOOH) revenue accounts for 74.5 per cent of total net media revenue year-to-date, an increase over the recorded 72.4 per cent for the same period last year.
READ »How AI is fueling branding and measurement in OOH campaigns
Artificial intelligence has transformed out-of-home ad campaigns by enabling precise targeting, real-time content optimization and enhanced measurement and analytics, making campaigns more personalized, interactive and effective. But can AI bring OOH advertising into the performance age?
READ »IPA Touchpoints 2024 - What it really means for OOH
The IPA recently released the latest findings from its “TouchPoints: Making Sense Report.” This report provides insight into how the commercial media landscape is evolving and points to OOH’s very strong position throughout. Euan Mackay, Chief Strategy Officer at Route shares that OOH continues to be one of the mediums that has stood the test of time as it continues to enable brands to reach mass audiences, at the right time and in the right place.
READ »OOHMAA reports continued growth in Q3
The Out of Home Association Aotearoa (OOHMAA) is pleased to announce continued growth in the out-of-home industry for the third quarter of 2024. Revenue for Q3 reached $49 million, representing a 4.6% increase compared to the same period in 2023. OOHMAA says this marks the strongest quarterly performance on record for OOH in Aotearoa despite the continuing challenges of market conditions.
READ »PROGRAMMATIC AND AUTOMATION
Programmatic Horizons: Insights and Innovation on DOOH in London
Held at the cutting-edge Outernet London, Hivestack by Perion hosted many of the leading industry minds to discuss the latest trends shaping programmatic Digital Out of Home (DOOH). With a focus on growth, innovation, and education, the event provided a wealth of insights for advertisers, agencies, and media owners, sparking new ideas for what’s next in this dynamic space.
READ »Unpicking the latest trends in PDOOH
New research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux’s SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH.
LISTEN TO PODCAST »COUNTRY NEWS
Seoul's Myeongdong to Get 30 Smart Media Poles - South Korea's OOH Industry Joins Forces for New OOH Media Project
In a groundbreaking move for South Korea's OOH(Out of Home) advertising industry, over 30 small and medium-sized Out of Home (OOH) businesses are joining together to launch a new advertising project in Seoul's bustling Myeongdong district in Sout Korea.
READ »CREATIVITY
OOH Best Creative Last Week Today
The OOH Today's top 10 OOH creative executions that came to their attention last week.Have you seen stellar work out there? Tag them on LinkedIn or shoot them an email.
READ »CAMPAIGNS
A TV Ad You Can't Imagine!
Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no sound or other graphics for a full 30 seconds. When the TV sound goes off unexpectedly, we immediately look at the screen. Lindahl is brilliantly capitalizing on this reaction.
READ »Uncommon Uses Street Photography to Show Tacos Pair Best with Coca-Cola
Coca-Cola just launched a new campaign in Oslo featuring captivating black-and-white street photography to celebrate how pairing its sodas with tacos makes a perfect combination. Helmed by global creative studio Uncommon, its first work for the soda giant, the out-of-home (OOH) campaign aims to strengthen Coca-Cola’s connection with the popular Mexican dish in taco-loving nations like Norway.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
