World OOH News October 20th 2023

World OOH News October 20th 2023


Mindshare Group Malaysia CEO Sheila Shanmugam to speak at WOO Asia Forum in Bali

Mindshare Group Malaysia CEO Sheila Shanmugam will be one of the keynote speakers at the World Out of Home Organization's second Asia Forum, to be held in Bali from November 1-3. Shanmugam oversees WPP/Group M's Mindshare, mSix, OPENMIND and NEO in the country.


Viva la Transformation! Out-of-Home never Out-of-Date

Success used to be driven by the strength of a traditional sales team, but this is evolving rapidly as the industry evolves. How do media owners and media buyers keep up? Join Melanie Lindquist, Managing Director at Talon Asia Pacific, and Veronica Ong, Sales Director at Broadsign, for a discussion on the rapidly changing global OOH marketplace.



Six key trends driving out of home media evolution

Outdoor advertising will continue to be highly impacted by advancements in technology such as digital displays, programmatic trading, augmented reality, artificial intelligence (AI) and interactive experiences. Additionally, the shift towards a data-by-design approach – along the entire value chain – will be a focus area affecting demand, performance, media value and campaign management.


Seizing the potential of dynamic OOH

When done well, dynamic OOH is without doubt incredibly effective. Media giants Clear Channel, JCDecaux UK and Posterscope have proved it - not long ago they commissioned ‘The Moments of Truth’ study into the power of relevancy in Out of Home and the results were eye opening. 


Gold On Both Sides Of The Coin

9 out of 10 times we are talking about creativity on the agency and brand side of the business. Great examples of D/OOH campaigns keep coming at a steady pace and generating a lot of well deserved attention. However, that's only looking at the Out Of Home gold coin from one side.


Untapping Digital Street Art's Endless Potential for Brands

JIMMY, a new collective of artists from SuperHeroes, is doubling on this emerging art form. The agency’s chief creative hero, Rogier Vijverberg, speaks to LBB’s Addison Capper about why and how he sees digital street art evolving.



It's time to rethink what makes a sustainable media mix

Marketers can no longer afford to put sustainability on the backburner. That includes selecting media that fully reflects their commitment to CSR. But how can they set aside misconceptions to ensure they’re making the right choice?



Out of Home is #1 for driving brand awareness and desirability

The Outdoor Media Association (OMA) today released the results of the Day in the Life survey conducted by Dynata and Thrive Media for MOVE (Measurement of Outdoor Visibility and Awareness).  The survey was completed in November 2022 by a sample size of 2,962, to test the perception and role of all media channels coming out of Covid.


Out of Home positioned to end 2023 on a high

Out of Home revenue continues its trajectory, with the Out of Home Media Association Aotearoa (OHMAA) today reporting that Q3 2023 achieved the highest Q3 revenue to date at $46.6m, an increase of 17 percent YOY.


Leveraging Advanced Demographic Data for Media Owners and Agencies: The AllUnite Approach

Understanding your audience in today's dynamic media world is paramount. At AllUnite , we've revolutionized the approach to capturing and analyzing demographic data, yielding unparalleled insights for media owners and agencies. Here's a snapshot of our methodology.



Pepsi, McDonald's and the latest in digital out-of-home

Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH.



'AdTech and AI: Marketers must deploy AI tactically and tactfully'

Artificial intelligence (AI) has made significant strides in recent years, and it’s no surprise that the AdTech industry has taken notice. Marketers are using AI to optimise their campaigns, target specific audiences, and even create new ad content.


Programmatic DOOH: How brands can maximize the channel's creative potential

With marketing budgets under increasing pressure and the battle for consumers’ attention at an all-time high, it’s more important than ever for marketers to ensure investment leads to profit. But while the link between creativeness and effectiveness is well documented, during times when every penny matters, marketers often lean on bid and channel/budget optimization strategies rather than looking at creative opportunities to improve effectiveness.


VIOOH 2023 US State of the Nation

VIOOH partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, Australia, Spain, Germany, and France to learn about the current state of the nation of programmatic DOOH advertising. his panel discusses the key findings from the US report with key members from VIOOH, JCDecaux, Denstu, Adomni and Dynata.


How H&M Portugal's campaign boosted brand image, ad recall and purchase consideration with pDOOH

Major international clothing retailer H&M wanted to take advantage of the warmer season with a summer fashion campaign that promoted its new clothing line.To drive brand awareness and increase sales across key Portuguese markets, the brand turned to programmatic digital out-of-home (pDOOH) to support its omnichannel campaign for fashion-conscious consumers.


DOOH Platform 'MASTRUM' Launches First Phase on 34,000 Screens Across Japan

MASTRUM, the impression-based digital OOH (Out-of-Home) advertising platform launched by JR East Marketing & Communications Inc. (jeki) in partnership with Moving Walls Group earlier this year has completed the integration of about 34,000 screens as part of its first phase.



Tuning in to inclusive advertising: how to embrace diversity in Out of Home

In our latest webinar, Showing up for communities: The Inclusive Channel, Clear Channel and GAY TIMES joined forces with Lucky Generals to explore the powerful role of Out of Home (OOH) advertising in reaching diverse communities.



LED leader Absen retains Out of Home Capital in global advisory role

Absen, one of world’s leading LED display products and service suppliers, has announced it has retained Out of Home Capital in a wide-ranging advisory role to boost its ambitious international development plans and provide support in other areas such as sustainability, marketing and brand strategy.


Clear Channel Outdoor Holdings, Inc. Signs Share Purchase Agreement to Sell its France Business to Equinox Industries

Clear Channel Outdoor Holdings today announced that it has signed a share purchase agreement to sell its business in France to Equinox Industries a Paris-based industrial holding company that makes long-term majority equity investments.



TikTok moves into OOH and cinema

TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home (OOH) screens in its global “Out of Phone” solution.


'It Turns the World into a Brand's Playground:' Geospatial AR, Out of Home, Bring Space Invaders to Your Neighborhood

Outfront have  partnered with Google and Taito to bring one of the most iconic video game franchises of all time where it’s never been before: into the real world. 



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.