WOO APAC FORUM SEOUL - NOVEMBER 2025
OOH experts at WOO APAC Forum to show how APAC is leading the way in transit media
A panel of leading OOH executives will review how the APAC region is pioneering new initiatives and methodologies in the increasingly important transit media sector at the World Out of Home Organization's forthcoming Regional Forum in Seoul, South Korea. The Forum will be held on November 5-7.
READ AND REGISTER »WOO MEMBERS GLOBAL CALL
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday October 30th
Join other WOO members on next week’s call when we will be pleased to welcome Tim Lumb from Outsmart who will update us on the Playout System now operating in the UK and Emre Sirmen of member, Istanbul Airport who will giving us an update on OOH in the Turkish Market.
READ »ENVIRONMENT AND SUSTAINABILITY
Bauer creates bus shelters to connect with communities
Underlining the positive role that advertising can play when it comes to public infrastructure, Bauer Media Outdoor has unveiled its new Milestone bus shelter range in partnership with Essex County Council. The next-generation shelter has been designed to enhance passengers' journeys and also create a platform for brands to connect with communities in more meaningful ways.
READ »OPINIONS
AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit
The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. This year’s theme, “Where Digital Meets the Real World,” inspired a variety of perspectives from media executives, marketers, digital advertisers and journalists.
READ »Across The Desk with Clear Channel Outdoor's Dan Levi
Every month, OAAA’s marketing team sits down with an industry leader to discuss the latest insights, trends, and best practices for the OOH industry. Across The Desk with Clear Channel Outdoor's Dan Levi.
READ »OOHpinion: Beyond the Panel
In a recent episode of Smartify’s podcast Let’s DOOH This, the conversation centred on how Digital Out of Home fits within today’s complex omnichannel strategies. One observation in particular stood out: in a media world built for touch, click, and swipe, OOH still commands attention without asking for it.
READ »Bridging OOH's Performance Gap
Flashy creative may grab headlines, but there is a real growth opportunity for DOOH to drive measurable outcomes across the funnel. The technology to drive and measure performance is here, but too often campaigns lack the architecture and pre-planning to prove it out. Join Adrian Witter, Group Director, Solutions Lead, Advanced DOOH WPP Media.
WATCH THE VIDEO »Digital-out-of-Home Has a Unique Position in the Media Mix
Laure Malergue, Co-Founder and CEO of Displayce, spoke to invidis about the international expansion of the adtech company and about the role of programmatic in the modern DooH ecosystem.
READ »OOH makes great budget sense
With digital reaching saturation, Bradley Keefer of Keen Decision Systems says OOH is the most underfunded growth channel. With strong numbers to back it up.
READ »How digital billboards changed the out-of-home game
There’s a pivotal scene in the first season of Better Call Saul that could, in the not-so-distant future, be impossible. Bob Odenkirk’s titular Saul (who at this point in the series is still known as Jimmy McGill; trust us, it’s complicated) has set up an all-too-literal publicity stunt to make himself out to be a hero. He’s in the midst of shooting a commercial for his law practice when a worker stretching a billboard vinyl out behind him falls, hanging perilously from his harness.
READ »The Untapped Potential for Digital Signage
For years, Latin America has been perceived primarily as a supplier of raw materials to global markets. But that narrative is outdated – and misleading for anyone in the digital signage and ProAV industry. Today, Latin America is emerging as a dynamic, digitally savvy region with enormous growth potential, making it a strategic priority for European and global players.
READ »RETAIL MEDIA
IAB Europe updates retail and commerce media landscape map
IAB Europe unveiled an updated version of its Pan-European Retail & Commerce Media Landscape Map on October 14, 2025. The refresh follows the original release in May 2025, reflecting the accelerated pace at which new platforms and technology providers continue entering the European retail and commerce media sector.
READ »DATA AND MEASUREMENT
WFA Outlook report: A new normal for global media inflation
According to the latest World Federation of Advertisers (WFA) Outlook report advertisers should expect media prices to rise by around 4% a year in both 2025 and 2026, signalling a new normal for global media inflation. This inflation, despite having steadied, is now embedded, which is reflective of broader economic trends of sustained inflation.
READ »Bringing transparency to digital out-of-home: In conversation with UniLED Software's Ben Zloof
NDA Editor-in-Chief Justin Pearse sat down with UniLED Software’s CEO Ben Zloof to find out how the company is bringing greater transparency and accountability to Digital OOH.
READ »pROGRAMMATIC AND AUTOMATION
Why automation, not AI, is the next big leap for OOH
Artificial Intelligence (AI) may be attracting attention in ad land to drive new efficiencies, but for out-of-home (OOH), the road to efficiency starts with automation. To take advantage of AI in the future, OOH must first build a strong foundation on automated buy- and sell-side processes for static and digital OOH transactions that AI can learn from. This will require a joint effort by omnichannel ad buyers, OOH media owners, and ad tech developers.
READ »Programmatic DOOH: The Growth Engine of Out of Home Advertising in 2025
Programmatic out-of-home advertising is undergoing a historic transformation. According to the latest Global Expenditure Report by WOO, global OOH investment will surpass $49.8 billion USD in 2025, with programmatic DOOH (pDOOH) reaching $2.2 billion USD, representing 10.9% of total DOOH revenues worldwide.
READ »COUNTRY NEWS
OOH ad revenues jump 20% this Diwali; DOOH share hits 24% with data-led campaigns rising
This Diwali, the sparkle wasn’t limited to diyas and fireworks — it lit up billboards, digital screens, and cityscapes across India. From bustling metros to Tier-II towns, brands painted the streets with festive stories, turning the outdoors into a canvas of colour, emotion, and commerce.
READ »COMPANY NEWS
Pikasso Italia wins the Advertising Concession of La Galleria in Parma
Pikasso Italia is pleased to announce that it has been awarded the advertising concession for La Galleria Parma. Formerly known as the Barilla Center, La Galleria is one of Parma’s leading retail and entertainment hubs, attracting 3.2 million visitors per year.
READ »Tractor Outdoor Announces Revitalises Digilites Measurement
In the past, advertisers who were keen on leveraging the scale of Digilites forecourt network only had access to data showing probable audience size, with little certainty around the true reach of their campaigns.
READ »CAMPAIGNS
McDonald's Sweden takes the night further, from the dance floor to the golden arches
In McDonald’s latest outdoor campaign in Sweden, the feeling of nightlife is captured through images inspired by the energy and movement of the dance floor. Lights and laser shapes create a playful expression that subtly alludes to the brand’s iconic golden arches.
READ »Nike ignites Chicago marathon runners with motivational OOH campaign
Nike has recently launched a highly contextual and strategically placed OOH campaign along the 2025 Chicago Marathon route, leveraging the medium to serve as a real-time motivator for thousands of participants.
READ »When Daylight Betrays the Count - inside BBC s clever OOH stunt
For this month, we're taking it back to 2020 for our viral BBC campaign, the reimagining of Dracula. Alongside BBC Creative and our partners, we turned a simple out-of-home idea into a little bit of magic and a bite of brilliance.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
