WOO MILAN FORUM
Why the WOO Europe Forum in Milan is a rallying call for the Out of Home industry
"Creativity is the future of Out of Home," says World Out of Home Organization President Tom Goddard, "but almost as important is how we measure it and prove the impact we have for advertisers."
Driving results from creativity is a key theme of the forthcoming WOO Europe Forum in Milan from November 4-6 and an exciting and comprehensive line-up of speakers from all sides of the OOH industry and the wider marketing community has been secured.
Read More »WOO MEMBER WEBINAR
VIOOH's State of the Nation 2024 Research - WOO MEMBERS WEBINAR
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.
MEMBERS CAN NOW DOWNLOAD THE VIDEO AND PRESENTATION SLIDES
ENVIRONMENT AND SUSTAINABILITY
Monitoring Media: Reining in the Broader Impacts of Brand Communications
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week.
READ »OPINIONS
DPAA's Frey: DOOH Is Leading Advertising Innovation
We’re living in an “innovation economy,” according to Barry Frey, CEO of the Digital Place-based Advertising Association which held its annual gathering in New York earlier this week. In his pep talk kicking off the event, Frey asserted that much of the innovation that is driving advertising is led by digital out of home advertising.
READ »Out-of-Home Media: The Theater of the Streets and the Power of Public Space
What is Out-of-home media? Most people think of billboards and bus shelters. Rick Robinson, PJX Media CEO has an even broader view. “An artist on a stage performing in a venue full of thousands of people is out-of-home media,” Robinson said. At the 2024 Media Post DOOH Insider Summit, Robinson talked about how OOH is something we come across as part of our everyday lives.
WATCH THE PRESENTATION »'It's been an incredible journey': JCDecaux ANZ CEO steps down after 20 years
Steve O’Connor has announced that he will step down as CEO of JCDecaux Australia and New Zealand after 20 years with the company. Announced on Monday, chief commercial officer, Max Eburne, and chief financial officer, David Watkins, will become co-CEOs when O’Connor departs at the end of the year.
READ »Retail Media Is Not DooH
Retailers, like the British Coop chain, have started to explore shop windows for “front-of-store” DooH networks. These networks show where DooH fundamentally differs from retail media.
READ »Why advertising isn't working (and what might fix it)
Parts of the ad industry are in rude health; but the particular issues agencies face is a key challenge for anyone who wants our industry to do better.
We went to the Who Cares? conference a couple of weeks ago, a collective of concerned individuals about the future of the ad industry.
DATA AND MEASUREMENT
Debunking the myths: OOH ads capture more than a glance, new Amplified Attention study reveals
Digital outdoor media company QMS has taken on the perceptions of Out of Home (OOH) advertising as a 'glance-only' medium, partnering with audience measurement company Amplified Intelligence to demonstrate how brands can utilise the 'attention flywheel' to maximise their OOH investment.
READ »JCDecaux rolls out innovative airport audience metrics tool at Bahrain International Airport
Bahrain Airport has an impressive portfolio of premium digital advertising spaces, which will be further enhanced by JCDecaux’s innovative measurement tool
The solution, now being used at 40 international airports by JCDecaux, is the first global audience measurement system for the airport industry, with plans to expand to six more locations by the end of the year.
Out \ Look: Paying Attention to OOH in Ireland
Attention grabbing campaigns from many of the leading advertisers in the country were to the fore on OOH in Q3 and across the entire year, and the medium remains in rude health ahead of its traditionally strongest period in November and December.
READ »PROGRAMMATIC AND AUTOMATION
Veridooh extends independent verification coverage for programmatic DOOH
Independent OOH verification company Veridooh has extended its independent programmatic digital out of home (prDOOH) advertising verification solution by enabling it with VIOOH.
READ »How could dynamic pricing drive growth in pDOOH?
After the Oasis Ticketmaster debacle the term dynamic pricing has surged into recent mass consciousness. New to some but not in retail where the airline industry innovated in the early 80s dynamic pricing is now common using real time technology across hospitality, e-commerce and ride sharing apps.
READ »BackLite partners with VIOOH for Programmatic DOOH Expansion
UAE-based out-of-home (OOH) advertising company BackLite Media has announced its partnership with VIOOH, a global digital out-of-home (DOOH) supply-side platform.The partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a “significant milestone” for both companies as they expand their regional influence.
READ »Screenverse and Broadsign partner to maximize programmatic digital out-of-home opportunities
Digital out-of-home (DOOH) and programmatic DOOH (pDOOH) are transforming how advertisers reach people in the real world, unlocking real-time, data-driven ways to deliver powerful messages in dynamic spaces. As more brands turn to this flexible, targeted form of advertising, new innovators are leading the charge.
READ »CREATIVITY
Solving Challenges In 3D DOOH
We all know 3D DOOH is more effective than 2D. It captures attention and excites the viewer with a surprising experience that can easily be shared on social media challenges. But 3D DOOH has a big problem: the magical effect can only happen from specific, prescribed viewing angles.
READ »COMPANY NEWS
Out of home is looking brave: How Bravo Media challenges the status quo
Once seen as the gentle giants of billboard advertising, out-of-home (OOH) advertising has come a long way – adapting to new technologies and changing consumer behaviours. Today, OOH advertising remains a strong force within the marketing mix, where according to a report from GlobeNewswire, the global OOH market is projected to reach approximately US$41 billion by 2025.
READ »Diversity champion Naren Patel joins OOH Capital
Naren Patel (below), formerly MD of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company. Diversity champion Patel founded Media for All in 2018 as a social enterprise dedicated to mentoring and supporting Black, Asian and other ethnic minority talent in media and advertising. He is also chair of the advertising charity NABS and received the World Outdoor Leadership Award in 2018.
READ »MOP wins Portugal's ATMs network - the largest screen network in the country
The national ATMs network (called MULTIBANCO) that includes all banks existing 12500 ATMs that correspond to around 15 Millions transactions with 45 Millions visualizations per week will become part of MOP’s portfolio for the next 5 years.
READ »Outdoorlink International Names Mike Donaldson Managing Director
Outdoorlink is pleased to announce that Mike Donaldson has been appointed as the Managing Director of its newest division, Outdoorlink International. With over 20 years of experience across 10 countries, Mike is uniquely positioned to lead Outdoorlink’s next phase of international expansion.
READ »Wildstone partners up with Alliance Outdoor Media Group to challenge Australia's out-of-home market
Wildstone, an Out-of-Home (OOH) infrastructure owner in Europe will fund two new digital spectacular sites for billboard media provider, Alliance Outdoor Media Group in Australia, marking its first step into the Australian market since its entry in May.
READ »CAMPAIGNS
Tesco logo goes AWOL in striking new campaign from BBH
The latest UK IPA Bellwether Report showed Out of Home taking a powder revenue-wise but it’s hard to square that with some of the work coming from the UK’s bigger advertisers. Tesco and BBH are taking the dreaded step of tampering with the logo to showcase its high quality foods, replacing the usual letters with fresh produce beginning with T, E, S etc. So a puzzle as well as ads.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
