WOO AFRICA FORUM MARCH 2024
Save the Date: World Out of Home Organization announces first in-person Africa Forum
The World Out of Home Organization has announced its first in-person Africa Forum following a successful online event in 2022. The Forum will take place in Cape Town, South Africa from March 11-13 2024.
SAVE THE DATE »WOO APAC FORUM NOVEMBER 2023
A fireside chat between Charles Parry-Okeden & Elvin Rahardja Head of Marketing Platform, Google DV360
Watch on day 2 of the WOO Bali Forum this fireside chat between Charles Parry-Okeden of the OMA & Elvin Rahardja Head of Marketing Platform, Google DV360. They will discuss what DV360’s adoption of DOOH means for the OOH sector across SE Asia and in particular Indonesia.
READ AND REGISTER »WOO second Asia Forum in Bali: Top speakers from the region and a focus on how to make OOH easier to buy in an omnichannel world
The World Out of Home Organization is holding it’s second APAC Regional Forum in Bali, Indonesia : November 1st - 3rd. FULL PROGRAMME AVAILABLE - REGISTRATION CLOSES MONDAY OCTOBER 30TH
READ AND REGISTER »OPINIONS
Why is the OOH Media Industry stuck at 5%.OOH Uncut Podcast: Anna Bager
Anna Bager, President & CEO, OAAA, joins host Rick Robinson, CEO, PJX Media, on OOH Uncut, the 5-minute podcast featuring leaders in the Out of Home media world discussing the topics that matter.
LISTEN TO PODCAST »Does TikTok's move into OOH advertising make sense?
Social media powerhouse TikTok is taking its ads off your phones and bringing it out into the world with its new out-of-home (OOH) solution titled "Out of Phone". The new feature will allow partners and brands to leverage TikTok content beyond the platform, bringing it into the real world through screens on billboards, kiosks, in cinemas, bars, restaurants, automobiles, airports, gas stations, retail stores, and more.
READ »Unpacking opportunities in EV charger advertising
Demand for electric vehicle (EV) charging stations has grown exponentially throughout 2023 as EV adoption has soared; more than a million new plug-in electric cars were registered globally in May 2023 alone.
READ »Marketing Briefing: Here are 5 trends you might have missed from Advertising Week
Another Advertising Week New York has come and gone. And while the event last week, in its nineteenth iteration, was hybrid in-person and online, it covered topics that have dominated marketers’ minds this year. Here are the top takeaways you might’ve missed if you weren’t able to attend.
READ »ENVIRONMENT AND SUSTAINABILITY
How Companies Can Leverage Media For A Better World by Srikanth Ramachandran
Media has an unparalleled ability to shape public opinion, influence behaviors and bring critical issues to the forefront of society. This power extends far beyond entertainment and news, with the potential to create meaningful change by supporting non-profit causes and promoting social good.
READ »DATA AND MEASUREMENT
Why we're getting 'measurement' definitions all wrong
Definitions are all over the place.” That’s the view of Route Research CEO Denise Turner, who is concerned that media measurement is not being properly defined.
READ »Measuring OOH: why we need attention and neuro
At Marketing Week last year, Mark Ritson said that the secret of any bartender’s success is to master as many source drinks as possible and to then mix and match according to the situation and client.
READ »COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data
By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB.
READ »PROGRAMMATIC AND AUTOMATION
Programmatic OOH and the Real-World Impact of Digital Advertising
In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH. The session looks at the way that adoption of pdOOH is being encouraged, the increased measurability and flexibility of OOH, and the challenges that come with promoting OOH as a results-driven challenge for clients.
WATCH PANEL »What Is Programmatic Out of Home
Programmatic advertising refers to ads bought using an automated system. This form of media buying has become much more popular over the past decade, as vendors and third parties work out the kinks in the automated system.
READ »'Every business is now an ad network' - how programmatic, AI tech are redefining DOOH advertising
Ari Buchalter, CEO at Place Exchange, joined Digital Signage Today editor Daniel Brown for an audio interview to share insights into the burgeoning world of digital out-of-home advertising, including trend analysis and predictions for the future.
READ AND LISTEN »Place Exchange partners with Clear Channel to expand its programmatic offering in Europe
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Place Exchange, the leading supply-side platform (SSP) for programmatic Out of Home (OOH) media, today announced a new partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital OOH (DOOH) inventory that spans the United Kingdom, Belgium, France, Finland, Norway, Netherlands, Spain, Sweden, and Poland via integration with Clear Channel LaunchPAD.
READ »Pikasso Integrates with Location Media Xchange's Programmatic SSP, Expanding Global Advertiser Access
Location Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, is delighted to unveil a strategic agreement with Pikasso, a distinguished Out-of-Home advertising enterprise operating across diverse international markets.
READ »Central de Outdoor, Adsmovil OOH taps Moving Walls to launch new data, automation platform for OOH
Brazilian outdoor media association Central de Outdoor and Adsmovil OOH has tapped Moving Walls to launch ‘ECOSS OOH’, a new platform bringing robust data intelligence, audience measurement, and automation solutions to the out-of-home (OOH) advertising space.
READ »COMPANY NEWS
Media agencies on oOh!'s data suite, Sydney build and retail media
oOh!media's Outfront prioritised a data-led campaign planning and performance suite, a Sydney network build, retail media and plans to lead the out-of-home industry to a more sustainable future.
READ »Bell adds an OOH jewel in Outfront Media, now what?
Bell Media’s tentative $410 million deal to acquire Outfront Media’s assets could potentially reshape Canada’s out-of-home advertising industry, and even help the medium as a whole capture a larger share of advertising investment, say experts.
READ »CREATIVITY
Campaigns, Creativity, and Out of Home
Out-of-home creative provides brands with the opportunity to engage with consumers in the real world and drive action. As the medium becomes increasingly digital, technology and the media landscape continue to evolve. Thus, it’s more important than ever to stay on top of the latest trends, such as AR and AI, and understand how they will influence the creativity and effectiveness of OOH.
READ »CAMPAIGNS
Microsoft Just Advertised Xbox Using Earth's Mightiest Billboard
Microsoft has taken over the LED display of Las Vegas' gargantuan Sphere arena to create an Xbox-themed light show that dominated the city skyline.
READ »Zurich launches successful DOOH campaign on Taggify platform
Using programmatic features and the selection of strategic screens, Zurich was able to impact drivers who traveled through streets, roads, and highways in the Argentine provinces of Córdoba, Mendoza, Salta, Tucumán, Santa Fe, and the Autonomous City of Buenos Aires.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
