WOO APAC FORUM SEOUL - NOVEMBER 2025
Looking at the future of OOH at WOO Seoul APAC Forum - REGISTRATION NOW CLOSED AFTER SELL OUT
The future of Out of Home is partly defined by its growth in emerging markets and the World Out of Home Organization Regional Forum in Seoul, South Korea from November 4-7 is the perfect opportunity to see the future in action with an examination of new technologies and initiatives in a booming market. REGISTRATION NOW CLOSED AFTER SELL OUT #WOOSeoul25
READ »We take a look at Seibidou Co an Event Gold Sponsor & Exhibitor at next week's WOO APAC Forum in Seoul
Seibidou Co., Ltd. is a Japanese company, specializing in the planning, manufacturing, and installation of outdoor signage, LED displays, and digital signage. As an Event Gold Sponsor & Exhibitor at next week's WOO APAC Forum in Seoul we asked them to tell us a bit more about the company.
READ »ENVIRONMENT AND SUSTAINABILITY
Media Resources and Outdoorlink Announce Global Partnership to Advance Sustainable DOOH Operations
Media Resources and Outdoorlink today announced the global expansion of their long-standing partnership, bringing fully integrated power and remote-management solutions to the international DOOH market.
READ »CREATIVITY
The World's Best 50 Out-of-Home Ads Ever
The Drum asked it's readers to nominate their favorite out-of-home ads ever. With help from their industry-leading editorial team, marketing friends, columnists, and vast archive of award-winning ads, they ranked them. You’ll spot some all-time classics here, but they gave a little extra weight to recent work that pushed the boundaries of what out-of-home can be through creative technology, smart media thinking and even reinvention of the medium itself.
READ »OPINIONS
Fame, Frequency and Familiarity: How Out-Of-Home Can Help Brands Build Trust
Last week I attended the Ad Association event “The Power of Trust” at Talon . Marketreach and Tapestry Research presented new research of how brands can better understand customer Trust and the levers with which brands can use communications to improve their Trust scores. It was a fascinating session, but I was perhaps feeling particularly trusting because it also happened to be on my birthday.
READ »DOOH Builds Trust in the Real World: The Power of Moments That Matter
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When we talk about what drives sales, most marketers jump straight to performance metrics—impressions, clicks, conversions. But the truth is, the metric that matters most is trust. Without it, performance is a short-lived spike; with it, brands build lasting momentum.
READ »AI is killing the click. OOH brings back the brand.
You open ChatGPT and type: “Which hotels in Dallas are best for a weekend with friends?” Within seconds, you get a clean chart of options, pulled from across the web. Answer found. No scrolling. No clicking through endless review sites like years past. Out of habit, you double-check on Google — but the first thing you see is an AI overview with the same results. The top organic listings sit untouched, below the fold. The click is gone.
READ »Context Over Clicks: Reclaiming Advertising s Original Promise by Srikanth Ramachandran,
Cookies are dying. Consumers are blocking. Regulators are circling. Yet ad budgets are bigger than ever, even as advertising feels more invisible than at any point in history. Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this clarity as having given way to a surveillance economy, tracking every click, building bloated personas and serving ads that feel more like intrusion than inspiration.
READ »OOH s Original Influencer: The Campaign That Made the Industry Look Up
It began as a bold idea from DOOH.co.za – South Africa’s leading Out-of-Home (OOH) news and industry platform – to remind the world that before hashtags, filters, and sponsored content, there was OOH: the original influencer. Months later, The OG Influencer has done precisely that — sparked conversation, turned heads, and reignited pride in the billboard’s power.
READ »DATA AND MEASUREMENT
Seeking brand endurance? Consider attention snacking
Lots of short attention ‘snacks’ can feed your attention appetite just as effectively as a large single serving. This is where OOH excels, says Route’s CEO.
READ »Long held brand affinity beats short-term activations - WPP and Oxford University
A new global study underlines how over four fifths of consumers are driven by long-held brand affinity, not short-term activation efforts. This is a key finding from WPP Media and Oxford University’s Saïd Business School’s report, “How Humans Decide,” which underlines the importance of brand priming through the finding that 84% of consumer choices are driven by long-held brand affinity.
READ »Out-of-home delivers higher ROI than digital channels, research shows
Out-of-home advertising delivers substantially higher marginal returns on investment than many heavily saturated digital channels, despite representing less than 1% of total media spending. New research released on October 24, 2025, challenges conventional media allocation strategies that favor search, social, and streaming video platforms.
READ »EVENTS
OAAA + 4As: OOH Future Forum
As consumers become harder to reach, OOH continues to deliver unmatched scale, cultural relevance and real-world impact. Join us at OAAA + 4As: OOH Future Forum to discover how agencies and brands are harnessing OOH's advantage through data-driven planning, creative storytelling and full-funnel integration.
READ »PROGRAMMATIC AND AUTOMATION
VIOOH partners with London Lites to expand programmatic DOOH footprint across London's premium locations
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods.
READ »Programmatic Out of Home. It's getting attention
Programmatic Out of Home (PrOOH) is getting noticed - and for good reason. Traditional Out of Home (OOH) buyers and digital buyers have new opportunities to reach new audiences in new ways and effortlessly add digital Out of Home (DOOH) to their existing campaigns as part of an omnichannel media mix.
READ »COUNTRY NEWS
New LG out of home LED display sets South Korean record
A 3,000 sq metre J-curved LG LED display that is the size of seven basketball courts has been launched in South Korea. The LUUX digital out-of-home display can be found at the Dong-A Media Centre in Gwanghwamun, the traditional business district in the capital, Seoul. The new 50 x 60 metre display is 1.85 times larger than the 8K Samsung curved LED display installed in COEX K-POP Square in Seoul in 2018.
READ »Hong Kong's Metro just turned into Asia's biggest smart ad network
Hong Kong has long been Asia’s gateway for business, built on strong financial foundations, world-class infrastructure, and exceptional connectivity. Its transport network reflects that same pace of progress, with the Metro moving over 4.5 million commuters every day. With such scale, every part of the network represents valuable space for communication and engagement.
READ »COMPANY NEWS
JCDecaux wins the iconic advertising street furniture contract in Barcelona for 10 years
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that it has been awarded the exclusive advertising contract for Barcelona's Bus Shelters and City Information Panels (CIPs) following a competitive tender. JCDecaux will operate the largest street furniture contract in Spain's second largest city, marking its return to the capital of Catalonia.
Bauer Media Group realigns management
Bauer Media Group is evolving its management structure and will be organised in the future around two closely connected bodies: the Board and the Group Leadership Team. With this step, the company establishes an even more efficient decision-making processes and places its core businesses – Publishing, Audio, and Outdoor – firmly at the centre to drive sustainable growth.
READ »Galp and MOP Partner to Revolutionize Digital Out-of-Home Media in Portugal
Galp, a leading energy company in the Iberian Peninsula, and MOP, a key player in Portugal’s Out-of-Home (OOH) media landscape, have announced a strategic partnership set to transform the digital communication landscape in Portugal.
READ »CAMPAIGNS
Making Early Detection Visible: Multiply Media Group Partners with the Million Mammogram Challenge for Pink October
At Multiply Media Group (MMG), we believe that visibility has the power to create awareness, spark dialogue, and inspire change. This Pink October, we are proud to support The Million Mammogram Challenge - a global initiative encouraging confidence, openness, and early detection in the fight against breast cancer. Through our BackLite Media London network, the campaign’s message of strength has reached audiences across one of the world’s most dynamic cities.
READ »Heineken takes a swing at AI friendships with cheeky OOH ad
Heineken is chiming in on the growing chatter around AI companionship with a tongue-in-cheek campaign that reminds consumers where real connections are made, over an actual beer. Created in collaboration with LePub New York, the campaign extends Heineken’s "#SocialOffSocials" initiative, which champions authentic human interaction in an age of digital substitutes.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
