WOO APAC FORUM SEOUL - NOVEMBER 2025
JCDecaux's Daniel Hofer to highlight key growth drivers in OOH at WOO Seoul Forum
Long-time member of the WOO board where he represents JCDecaux, Daniel Hofer will reveal findings from a new study looking at identifying key success factors for OOH growth across international markets in a Keynote address to the World Out of home Organization Regional Forum in Seoul, South Korea. The Forum will take place from November 5-7.
READ AND REGISTER »OPINIONS
Static Billboards: The Backbone of Mass Reach
In an era dominated by digital screens, mobile ads, and hyper-targeted content, it’s easy to assume that traditional out-of-home (OOH) advertising is losing relevance. And yet one of the oldest forms of advertising continues to hold its ground. Static OOH has the rare ability to cut through noise, not by being fast or flashy, but by being bold, big, and unmissable. Its enduring power lies in its simplicity: one message, on a monumental canvas, seen by all.
READ »DMEXCO 2025: What We Learned About DOOH
Walking through the halls of DMEXCO this year, one thing was striking: DOOH was not just present, it was everywhere. Panels, research sessions, and discussions with agencies all pointed in the same direction, out-of-home has firmly entered the digital mainstream. Even major players such as Ströer and WallDecaux dedicated an entire DOOH Summit to share insights and underline the medium’s growing importance.
READ »As AI innovation moves at pace, the ad industry's skills must keep up
If we’re to bring everyone along as part of the AI revolution, more people need to be equipped with the skills to use AI tools confidently and effectively.
Opinion: Why OOH Can't Be Ignored This Christmas
As the festive season approaches, brands and agencies face the same challenge they do every year: “How do we cut through the noise and connect in a meaningful way with our audiences?” We hear you, but this year, something’s different. Nostalgia is making a big comeback. People are actively choosing to step away from screens, lean into tradition, and seek real-world connection, but that’s exactly where Out of Home (OOH) thrives.
READ »Advertising on autopilot: How agentic AI will redefine DOOH campaign intelligence
Digital Out of Home (DOOH) is entering a new phase, where scale, creative quality, and contextual relevance are no longer sufficient on their own. The future of this medium will be shaped not just by what appears on a screen, but by how intelligently that content is delivered.
READ »DATA AND MEASUREMENT
Beyond ROI: Unlocking media synergies for real compound growth
With upfronts season and 2026 planning in full swing, the battle for budget ignores some fundamental marketing physics, says QMS’ Michael Whiteside. Real growth isn’t found in channel isolation, it’s found in synergies. Here’s how to get more for less across both brand and performance.
READ »Geopath Town Hall Sets a Course for the Future
On September 25th, more than 380 people participated in Geopath’s Member Town Hall, hosted by Geopath’s Interim President Rob Peterson, Geopath Chairperson and Chief Client Officer and Partner at ODN Ali Broback, and Dan Levi, Chief Marketing Officer at Clear Channel Outdoor. Other members of Geopath’s Executive Committee and Board of Directors were also in attendance.
READ »Amazon brands dominate consumers preferred ad spaces
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the global marketing data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21 000+ consumers and c. 1 000 senior marketers.
READ »Transit and Street Furniture Driving US Out of Home Growth in 2Q 2025
Transit and street furniture were the highest growing out of home sectors in the second quarter of 2025. Here’s a summary of the sector performance in OAAA’s 2Q 2025 revenue report.
READ »QMS to unveil landmark research on enduring brands at SXSW Sydney 2025
Leading digital outdoor media company QMS today announced it will unveil exclusive findings from a landmark research study at SXSW Sydney® 2025, revealing what it takes to build enduring brands in today’s ever evolving marketing landscape. Aligned to research conducted by Ocean Outdoor UK earlier this year, QMS has surveyed Australia’s top marketers to uncover the biggest opportunities and challenges shaping brands.
READ »Study: OOH Ignites Sports Fans
Sports fans respond enthusiastically to humor, especially when they are reached with an OOH message inside the venue of an event. That’s according to a new report from the OAAA in conjunction with The Harris Poll, which found that those same fans tend to spend locally. According to the findings, sports fans act on OOH ads: Nearly six in 10 U.S. adults recall seeing an OOH ad for a major sporting event.
READ »EVENTS
OOH Future Forum October 16, 2025 New York City
As consumers become harder to reach, OOH continues to deliver unmatched scale, cultural relevance and real-world impact. Join us at OAAA + 4As: OOH Future Forum to discover how agencies and brands are harnessing OOH's advantage through data-driven planning, creative storytelling and full-funnel integration.
READ AND REGISTER »Video Everywhere - Oct 14, 2025 | Pier Sixty, NYC
Ready to be where the magic happens? The #VideoEverywhereSummit is your ticket to digital advertising’s most electrifying day! Join 900+ visionaries as we decode the future of DOOH and brand engagement.
READ »PROGRAMMATIC AND AUTOMATION
New Standards in Programmatic OOH, with Alex Grieves on Programmatic Pulse
In this episode of Programmatic Pulse, hosted by Sean Halpin of Sentient Talent, Alex Grieves, Global Head of Programmatic at billups, offers a grounded and practical take on the evolution of programmatic OOH. Rather than focusing solely on automation or scale, Alex brings forward the importance of accountability, transparency, and outcomes that matter.
LISTEN TO PODCAST »International pDOOH campaigns surge as Chinese advertisers go global
Chinese advertisers who have traditionally focused solely on the large domestic market, are shifting their approach to international markets in increasing numbers. The data from our latest State of the Nation China 2025 report reveals a compelling story of expansion, sophistication and strategic evolution that's reshaping the global programmatic digital out of home (pDOOH) advertising ecosystem.
READ »Automation in OOH media planning: Streamlining transactions at scale
Out-of-home advertising has never been more impactful, but outdated workflows, manual RFPs, endless email chains, and slow turnarounds are holding it back. The good news? Automation is changing that. By streamlining planning and booking, it gives buyers faster access to premium inventory, greater transparency, and the ability to plan at digital speed, while helping media owners cut manual effort and focus on growth.
DOWNLOAD GUIDE »Ocean Outdoor retains Manchester OOH contract
Ocean Outdoor has confirmed that Manchester City Council (MCC) has awarded its large-format out-of-home (OOH) contract to Ocean following a market wide tender process. The contract has been held since 2010 by Ocean Outdoor, with the new contract running for ten years from October 2025, with the option to extend for a further five years.
READ »COMPANY NEWS
LUMO initiative turns DOOH into emergency communication channel
Digital billboards across Aotearoa New Zealand will now deliver real-time warning information during severe weather events. Kiwis already receive information about severe weather warnings through MetService’s app and website and through radio, TV and digital news stories. Digital out of home (DOOH) screens will act as an important addition to these existing emergency communications channels.
READ »From Billboard to Bodyguard
The pandemic has shown that DooH is much more than just an advertising platform. Illuminated screens with video content bring a sense of security to public spaces. Brazil’s largest DooH operator, Eletromidia, is converting DooH screens into CCTV totems with an integrated emergency call function after dawn to provide greater security for women traveling alone.
READ »Specsavers launches playful OOH stunt with Printing Error billboard
Specsavers has unveiled its latest outdoor campaign with a striking installation that takes its long-running “Should’ve gone to Specsavers” platform to new heights. Spanning an extraordinary 170 metres, the wrap transforms heritage-listed silos into the Southern Hemisphere’s largest billboard, but with an intentional twist, a glaring printing mistake.
READ »Surfrider Foundation Billboards Confront Climate Change Indifference
Last week, billboards popped up across Los Angeles featuring provocative URLs like suck-it-sea-otters.org and please-poison-us-with-microplastics.org, teasing a surprising new vision for LA’s beaches. Maybe sea otters aren’t worth saving. Maybe microplastics add a little spice to your ocean swim.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
