WOO APAC FORUM SEOUL - NOVEMBER 2025
WOO Seoul Regional Forum: Regulation and Automation take centre stage
Regulation and Automation will be key topics at the forthcoming World Out of Home Organization Regional Forum in Seoul, South Korea. The Forum is being held from November 5-7.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
The Silent Sustainability Revolution in Digital Signage
Sustainability in digital signage is no longer a marketing checkbox – it’s a strategic shift happening across product development and supply chains. The industry is quietly transforming beneath the surface. As energy efficiency is improving, the focus is turning to smarter technologies, resilient sourcing, and lifecycle innovation. An op-ed by Florian Rotberg explores how manufacturers, integrator, and end-users must embrace sustainability as a mindset – not a sticker.
READ »OPINIONS
Why Out-Of-Home Advertising Continues To Succeed In The Age Of AI
In a recent interview with Forbes, OAAA President & CEO Anna Bager shared why the medium continues to grow. The bottom line: OOH meets consumers where they are and inspires them to act. That’s why it is thriving in a moment when trust, attention and authenticity matter more than ever.
READ »Every marketer must recognise they have moral choices to make
The ban on advertising ‘less healthy foods’ highlights marketers’ dilemma: prioritise profit within the limits of the law, or focus on solving societal issues. It is always sobering to ponder how future generations will judge ours. What will be their equivalents of our incredulity at the past’s acceptance of slavery, colonialism and homophobia?
READ »Crafting urban narratives: How OOH is Shaping city identity
As cities transform into dynamic ecosystems of experience, OOH advertising is evolving into a powerful instrument of urban expression. OOH is no longer confined to static billboards. Instead, it is becoming a medium for crafting immersive, data-driven, and culturally resonant experiences that contribute meaningfully to the urban environment.
READ »Advertising Self-Regulation: A Smarter Way to Build Trust.
In his 2024 report on the European economy, Mario Draghi—former President of the European Central Bank and Italian Prime Minister—stressed the need to "reduce the volume of regulation and improve its quality." A sentiment that resonated widely across sectors within the Brussels bubble, including the advertising industry.
READ »DATA AND MEASUREMENT
Measurement can t be an afterthought - with IPA's Denise Turner
Denise Turner has worked in media research for more than three decades for a number of agencies and trade bodies. This summer, she succeeded Belinda Beeftink as research director at the IPA. Turner sits down with Jack Benjamin to discuss her new remit and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.
LISTEN TO PODCAST »Data-driven brand management: leveraging brand research
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Understanding consumer decision-making isn't just about demographics or purchasing habits-it's about the subconscious drivers that shape perceptions and loyalty. Emotions, memory associations, and even environmental context, play a significant role in how brands are perceived and recalled. When we integrate psychological insights into brand research, we unlock a deeper, more predictive understanding of consumer behavior.
READ »UK Stagnates While Germany Grows
The UK outdoor advertising market remains flat: PWC reports a 0.2% revenue dip in H1 2025. DooH remains stable, while traditional OoH weakens. In contrast, Germany is expanding across both segments. British OoH industry association Outsmart reports a slight decline of 0.2 percent. This contrasts sharply with the German market, which grew by 10 percent during the same period.
READ »How is London's Tube strike impacting OOH?
Work commutes that take double the time, cancelled events, long queues for buses — the London Tube strike is in full swing and causing more than just a few eye-rolls. But one less-reported element of the Underground strike is the effect it has on OOH advertising. However, Euan Mackay, the OOH joint industry currency’s CEO, stressed that there are still opportunities for advertisers.
READ »PROGRAMMATIC AND AUTOMATION
Laserwall signs a partnership with Perion: the DOOH inventory of Italian residential buildings enters the global programmatic market
Laserwall, a leading company in digital services for residential buildings, with over 15,000 digital screens in major urban centers, proudly announces the launch of a strategic partnership with Perion a leader in advanced technology solving for the complexities of modern advertising, including programmatic DOOH through its SSP.
READ »COMPANY NEWS
Outfront Media at Citis Conference: Strategic Shift in OOH Advertising
On Thursday, 04 September 2025, Outfront Media participated in Citi’s 2025 Global Technology, Media and Telecommunications Conference. CEO Nick Brien outlined a strategic transformation for the company, focusing on digital integration and operational excellence.
READ »Clear Channel Exits Spain
After a long process, Clear Channel is officially exiting Europe. The outdoor advertising giant announced an agreement to sell its Spanish operations to media group Atresmedia – and with that, is saying goodbye to its last remaining subsidiary on the continent. The deal is valued at €115 million (roughly $135 million), subject to certain adjustments.
READ »MediaWorks splits business, OOH arm becomes QMS
After winning the Auckland Transport street furniture contract, MediaWorks is splitting off its out of home business. The OOH operation will transition to the QMS brand, effective October 1. The newly rebranded QMS will take over the AT street furniture contract on October 16.
READ »Kelly Harvey takes the reins at oOh!media as Nick Vile steps down
oOh!media has created a new leadership structure for its operations in Aotearoa, appointing current head of marketing Kelly Harvey to the newly created role of head of NZ. oOh!media CEO ANZ, Cathy O’Connor says: “As outlined in our Half Year Financial Results in August, as part of the conclusion of the Auckland Transport contract we’re reshaping our New Zealand operations."
READ »AWARDS
INNOCEAN claims Grand Prix at MAD STARS 2025, charts future of AI-powered DOOH
At this year’s MAD STARS, Asia’s largest international festival for marketing, advertising, and digital content, INNOCEAN reaffirmed its creative dominance by securing the coveted Grand Prix alongside a diverse sweep of accolades. Complementing its award-winning campaigns, the agency also co-hosted a forward-looking lecture on the future of AI-powered Digital Out-of-Home (DOOH) advertising.
READ »COUNTRY NEWS
KT Unveils Korea s Largest 1,770m2 Digital OOH Media KT Square at Gwanghwamun in Seoul, South Korea
Korea Telecom (KT) has unveiled Korea’s largest twin digiatl OOH media “KT Square,” installed on the façade of its new Gwanghwamun West headquarters. The project marks the first major installation since Seoul designated the Gwanghwamun district as a free outdoor advertising zone, reflecting the latest trends in digital out-of-home (OOH) media.
READ »Taggify Expands Its Coverage in Ecuador
Taggify is adding 40 new digital billboards in the country’s main cities, thanks to a recent partnership with Induvallas, one of the leading players in outdoor advertising in Ecuador. These LED screens are strategically located in Quito, Guayaquil, and Cotocollao, enabling brands to extend their multinational campaigns with broader and high-impact coverage.
READ »TECHNOLOGY
How AI, Sensors & Real-Time Data Are Turning Billboards Into Smart Ads in 2025?
Out-of-home (OOH) advertising is undergoing a transformation, and it’s not just about brighter screens or bigger displays anymore. With the integration of AI, sensors, and real-time data, billboards are evolving into dynamic, intelligent platforms capable of delivering the right message at the right time. Welcome to the world of smart ads in 2025—where every glance counts and every impression is smarter.
READ »CREATIVITY
How to Create The Perfect Poster from JCDecaux
Surveys have shown that more than half of your audience won’t remember your brand after they’ve seen your ad on Out-of-Home – and for other channels it’s worse, at double that figure. So, how do you ensure your brand leaves a lasting impression?
DOWNLOAD GUIDE »CAMPAIGNS
Out \ Look: Streets run pink for Breast Cancer Ireland
Breast Cancer Ireland is filling the streets with colour and purpose this September as the Very Pink Run makes its return, powered by an extensive Out of Home campaign planned by The Engine Room and PML. The campaign brings vibrant pink creative from The Gate to life across a wide mix of formats, including Supersides, 48 Sheets, Metro/Digipoles, Transvision, and small roadside digital formats.
READ »Dior Unveils Miss Dior Digital Campaign on 23m LED Giant Tower at Seoul Incheon Airport in South Korea
French luxury house Dior has launched digital campaign at Incheon International Airport, utilizing one of the airport’s most iconic media landmarks — the Giant LED tower. Rising 23 meters high, the vertical screen dominates the terminal space, capturing the attention of international travelers with its vivid, high-definition visuals.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
