WOO APAC FORUM SEOUL - NOVEMBER 2025
The Path to Delivering Universal OOH Audience Measurement
The journey to delivering market wide OOH Audience Measurement is not an easy one, but we see that trusted metrics and increasing spend in OOH are inexorably linked - so the challenge and investment required are essential for OOH revenues to grow in any territory.
READ AND REGISTER »WIOO MEMBER NEWS
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday September 25th
Join other WOO members on next week’s call when we will be pleased to welcome Aoibhín Lennon from new member the OMA of Ireland who will be giving us an update on what’s happening in the Irish OOH Market and Tim Edmonds from DoohClick who will be offering some interesting perspectives on the current market.
READ AND JOIN »OPINIONS
Turning Public Spaces Into Brand Stages with Anna Bager
Anna Bager, President and CEO of the Out-of-Home Advertising Association of America talks to Baby Boomer as she leads the charge in transforming out-of-home advertising into one of the most innovative, tech-driven, and brand-friendly platforms out there.
LISTEN TO PODCAST »The Age of Me : What Hyper-Individualism Means for the Future of Branding in the Middle East
For years, marketers have chased relevance through personalisation. But we’re no longer living in a world where that means tailoring emails by first name or offering localised banner ads. We’ve entered the ‘Age of Me’ – a cultural and behavioural shift radically reshaping consumer expectations, especially across the Gulf.
SELF REGULATION
International Council for Ad Self-Regulation Global Think Tank Releases AI 'Think Pieces'
The International Council for Ad Self-Regulation's Global Think Tank just released its first think pieces – two papers on artificial intelligence and advertising. (Full disclosure, the Global Advertising Lawyers Alliance is a member of the ICAS Global Think Tank.)
READ »DATA AND MEASUREMENT
System1 and JCDecaux Research Offers Guidance to Optimise OOH Effectiveness
System1, The Creative Effectiveness Platform and JCDecaux UK, the leading Out-of-Home (OOH) company, has released a new study connecting creative quality in OOH advertising with real commercial impact. The Double Take study was conducted in seven markets and found that when OOH creative sparks emotion and is clearly branded, it delivers twice the commercial impact.
READ »Clear Channel Outdoor-Commissioned Nielsen Study
Clear Channel Outdoor-Commissioned Nielsen Study: Airport Advertising Continues Driving Frequent Flyers to Even More Action Post Ad Exposure as Air Travel Surges. Airport Media Drives Greater Impact for Brands Proving itself a Powerful Engagement Medium Among Frequent Flyers which are 2x More Likely to be their Company’s AI Decision-maker.
READ »DOOH proves effective video mix partner as new study reveals 90% recall rates
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
READ »While brands go quiet, Australians spend louder: Why OOH wins summer
Summer is prime time for driving brand fame, yet it’s when much of Australia’s media and marketing machine goes quiet. That’s both a major disconnect and massive opportunity, say’s oOh!media’s Melinda Duffy. It’s when the great outdoors delivers even greater growth for brands – and she has the data to prove it.
READ »EVENTS
OOH Future Forum October 16, 2025 New York City
As consumers become harder to reach, OOH continues to deliver unmatched scale, cultural relevance and real-world impact. Join us at OAAA + 4As: OOH Future Forum to discover how agencies and brands are harnessing OOH's advantage through data-driven planning, creative storytelling and full-funnel integration.
READ AND REGISTER »PROGRAMMATIC AND AUTOMATION
Why the programmatic DOOH buying process feels complex - and how to simplify it
In today’s complex media world, getting started with programmatic digital out-of-home (pDOOH) can feel overwhelming. Media buyers are often left asking, ‘How do I reach the right audience, measure effectiveness, and do it all efficiently?’ With so many moving parts, from requests for proposals (RFPs) and inventory selection to data and measurement, the pDOOH buying process can feel more complicated than it should.
READ »Unlock First Party Data for PrOOH Success in Q4
As Q4 begins, retail enters its most competitive season. With consumer attention at a premium, brands must move beyond generic audience profiles and unlock the power of first-party data. This data – already owned by brands, offers a direct line to real consumer behaviour. When activated through PrOOH (Programmatic Out of Home) platforms like Talon’s Optimise DSP, first-party data enables sharper targeting, real-time relevance, and measurable impact.
READ »The forces behind programmatic DOOH's momentum
What was once emerging is now accelerating. Programmatic digital out-of-home (DOOH) advertising has moved beyond the experimental phase. It is now accelerating faster than some of the most transformative digital media trends in recent memory, delivering speed, scale, accountability and real-world stopping power that few other channels can match.
READ »COMPANY NEWS
Astral Finalizes a 10-Year Commercial Agreement with the Reseau de transport de la Capitale (RTC) [Capital Transit Network]
Astral, a division of Bell Media and Canada’s leading out-of-home advertising solution provider, is proud to announce a 10-year commercial agreement signed with the Réseau de transport de la Capitale (RTC), in collaboration with Capitale Mobilité. Astral was selected following a call for proposals to manage advertising on buses and transit shelters in Québec City.
READ »Daktronics Brings Messaging Opportunities to Pedestrian Bridges at Yas Bay Waterfront, Abu Dhabi
When people head to Yas Bay Waterfront, Abu Dhabi’s premier lifestyle and entertainment destination in the United Arab Emirates, they will be greeted with two new LED displays from Daktronics, installed along a walkway bridge on the waterfront plaza.
READ »Global OOH ad management platform DoohClick enters the Canadian market and will power Movia's DOOH network in airport lounges
DoohClick, the leading ad management platform for Out-of-Home (OOH) media owners, is excited to announce its first Canadian partner, Movia, marking the company’s entry into the Canadian market. Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards and powering campaigns with Mobilytics, its proprietary measurement technology that delivers real-time impressions, GPS tracking, and campaign analytics.
READ »Displayce introduces Pulse and Delivery Pilot: A New Era for Smarter DOOH
With DOOH, the key to impact lies in delivering contextually relevant impressions: reaching your audience at the right place, right time and right price.
Since 2014, Displayce has been at the forefront of DOOH optimisation and innovation, creating a specialist OOH Suite that helps brands and agencies achieve maximum reach and impact.
CAMPAIGNS
Africa's First Peelable Billboard: Redefining the Future of OOH Advertising
In today’s fast-changing media landscape, brands are constantly challenged to find new ways to cut through the noise. While digital platforms dominate conversations, Out of Home (OOH) advertising in Africa is proving to be one of the most powerful tools for driving not only awareness but also engagement and social impact.
READ »Who Is The OG Influencer Lighting Up South Africa s Screens?
Something bold has hit the streets – and South Africans can’t stop talking about it. From taxi ranks and roadside billboards to gyms, malls, Gautrain stations and golf clubs, bright yellow messages are popping up everywhere. They’re cheeky, loud and impossible to ignore.
READ »Home Is Where the Dunkin' Is in OOH Campaign
Dunkin’ has long been a cultural icon in-store - and now the brand is bringing that same iconic presence into the home. That ambition comes to life in 'Iconic Home', a campaign from BBH US and PSOne, built on a beautifully simple idea: a clean packaging shot, cropped at just the right angle to resemble a house.
READ »OpenAI's ChatGPT swaps pitches with prompts in maiden India OOH campaign
“Create a meal plan that hits 100g of protein per day. And a grocery list under ₹100/week,” reads the minimalist OpenAI billboard in Mumbai’s Juhu, reminding users what their ChatGPT conversations could look like. ChatGPT’s parent company, OpenAI, has undertaken its first OOH (Out Of Home) advertising campaign in India, starting from Mumbai and expanding to other cities such as Bengaluru, Chennai, Jaipur, and Delhi (NCR).
READ »Lime Bikes Offer Good Service During London Tube Strikes
This week, London has experienced major disruption as the Underground has ground to a halt due to service disruption on the Underground. With the whole city being left without a key mode of transport, the capital has seen many commuters turn to Lime. n response to the outage, the rental e-bike operator is reassuring commuters that its service remains up and running. Lime has got their back.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
