WOO APAC FORUM SEOUL - NOVEMBER 2025
WOO names first three speakers for APAC Regional Forum in Seoul
The World Out of Home Organization has named the first three speakers for its first Regional Forum in Seoul, South Korea. The Forum, the fourth in APAC following Bali, Kuala Lumpur and the Annual Congress in Hong Kong two years ago, will be held from November 5-7. The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon Woo.
READ AND REGISTER »OPINIONS
The future of advertising: Why influencers and DOOH are a winning combination
Discover how influencer marketing and digital out-of-home (DOOH) ads revolutionize brand engagement online and offline. Learn how this powerful combination captures attention, builds trust, and drives real-world action.
READ »We're seeing a two-speed market: Tim Murphy on the OOH landscape
Advertisers are navigating a two-speed market, according to Tim Murphy, chief sales officer at outdoor media group QMS. “On one hand, we’ve got some solid long-term partnerships happening with big brands, which are planning ahead and investing properly,” he told AdNews.
READ »Guerrilla OOH Is Back (And Louder than Ever)
The billboard is having an identity crisis. Attention is in short supply. Audiences are leading busy lives; headphones on, head down, phone in hand. For brands, that means one thing: you gotta go big or go h… don’t get noticed. With that, orderly posters with predictable visuals aren’t going to cut it.
READ »Building a landmark OOH: Ambition meets bureaucracy
Here is Noomi Mehta’s perspective: So, you want to build a landmark OOH site? Bless your ambitious little heart. It’s like trying to hit a sixer with a hockey stick…against Bumrah!!!. But hey, if you pull it off, it’s instant nirvana.
READ »WFA CEO, highlights trust as cornerstone of AI-Powered marketing at ADVAN Forum
The 2025 ADVAN CMO Forum lived up to its billing as Nigeria’s premier gathering of marketing leaders when Stephan Loerke, Chief Executive Officer of the World Federation of Advertisers (WFA), set the tone with a powerful address on the future of trust and artificial intelligence in global marketing. He insisted that trust must remain the foundation of marketing as artificial intelligence reshapes global brand engagement.
READ »RETAIL MEDIA
The art of point-of-purchase: crafting a digital signage strategy that drives in-store sales
Point-of-purchase (POP) digital signage within retail locations plays a key role in shaping customer decisions, boosting brand visibility and driving in-store sales. Research shows that over 80% of purchase decisions are made in-store, with a significant portion driven by impulse. A compelling screen with the right creative and placement can tip the scales in your favor at the moment of truth.
READ »EVENTS
A Single Candle, a Global Movement: Join the OOH Industry in a Historic Act of Peace
Last June, at the WOO Annual Congress in Mexico City, President Tom Goddard made a poignant and powerful statement. He declared, “I hope that we will return to our bases in Corporate Responsibility Instincts and make our inventories more accessible to initiatives like Essays for Peace.” This September, we have the opportunity to answer that call.
READ »MAD STARS 2025: DOOH Session Highlights Asia s Digital Future
At MAD STARS 2025 in Busan, held from August 28–30 at Signiel Busan, the dedicated DOOH (Digital Out-of-Home) session took place on August 29 at the 4F Ballroom. The session brought together leading voices from Korea, China, and Japan to explore how AI is reshaping outdoor media into a data-driven, real-time, and experiential platform. The session featured presentations from WOO members who also took part in the WOO World Congress 2024 in Hong Kong.
READ »Ocean Outdoor confirms jury for Digital Creative Competition 2025
Seventeen expert independent judges will be looking for bold, original ideas in Ocean Outdoor’s annual search for the best Digital Out of Home (DOOH) creative concepts in the UK. Now in its 16th year, Ocean’s Digital Creative Competition is presented in association with Campaign.
READ »DATA AND MEASUREMENT
My parents have no idea what I do for a living. Do you?
Think you know OOH? Think again. Route’s new research chief explains the robust measurement that underpins the medium. I’ve been in the media and research business for over 20 years. And for the exact same amount of time, I’ve been trying to explain what I do to my parents. Alas, to no avail.
READ »ROAD 2.0: OOH Measurement with Trish Guilford
Beyond the Builboard kicks off a three-part series on OOH measurement with Trish Guilford, General Manager of the OMC. In this episode, we unpack the formation and evolution of the OMC, the ROAD 2.0 methodology, and the latest updates.
WATCH THE INTERVIEW »MX, UniLED partner to boost trust, transparency in DOOH campaigns
MX and UniLED have partnered to roll out independent verification across all of MX’s digital out-of-home (DOOH) ad campaigns in the US. The decision to collaborate with UniLED aligns with MX’s strategic approach of, and commitment to, leveraging the very best and latest data, and technology that ensures accuracy and drives efficiency.
READ »The Power of Data in Out-of-Home Advertising: Connect with your audience
In a world where advertising competes for consumer attention every second, data has become the most valuable resource for advertisers. Its intelligent use has revolutionized how brands communicate with their audiences. How does this synergy between data and programmatic out-of-home (pDOOH) advertising work?
READ »PROGRAMMATIC AND AUTOMATION
The Trade Desk's redefinition of supply paths ripples across ad tech
In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how much weight a name can carry. For years, SSPs were cast as the critical pipes carrying publisher inventory into demand platforms. Now, The Trade Desk has decided those pipes are just resellers - middlemen moving ad inventory at arm’s length rather than direct conduits between buyers and sellers.
READ »VIOOH partners with ELAN Media to deliver programmatic DOOH across Qatar s most sought-after locations
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with leading advertising company ELAN Media, which operates premium DOOH inventory across Qatar’s most sought-after locations.
READ »COMPANY NEWS
Super Stops redefine bus travel in Portsmouth to improve connectivity, comfort, and accessibility
Portsmouth City Council has partnered with Bauer Media Outdoor UK to deliver major upgrades to the city’s public transport infrastructure, including the rollout of 27 advanced bus ‘Super Stops’ across key locations in 2025-2026. The initiative is part of a broader initiative to modernise local transport, improve the passenger experience, and support more sustainable travel throughout the city.
READ »Movia First Class Moves Into Airports
Big news as Movia First Class launches as the new operating partner of the Plaza Premium Airport Lounge network across Canada and the US, formally TravelPath. Set to launch week of Sept 15th, the entire network will be upgraded with Premium LG Commercial displays. Mobilytics will provide real-time occupancy counts and dwell time data to enhance reporting and targeting needs for brands looking to reach business-class and first-class passengers.
READ »CREATIVITY
Interview with Orlando Wood
The DCC Creative Summit in Stockholm is fast approaching and we have got a spectacular lineup, led by Orlando who is flying in from London. Dedicated to creativity and arranged in conjunction with the Digital Creative Competition Awards, this event is where you need to be on October 10th.
READ »Howatson: 'Out Of Home Is My Favourite, Here s What Creatives Should Do To Overcome Blind Spot'
The outdoor advertising industry has a rare opportunity to become “the fabric of our built environment” and a key influencer of culture, according to one of adland’s leading creatives. Howatson+Company founder and CEO Chris Howatson believes that digital out of home is a “blind spot” for the creative industries and could become the most influential and powerful mediums if done right.
READ »CAMPAIGNS
Out \ Look: Sky Bound by Belief on Outdoor
Sky is reigniting its Bound by Belief campaign on Outdoor this cycle, building on the narrative first introduced last September. The initial push celebrated Sky’s landmark sponsorship of both the Men’s and Women’s National Football Teams, a campaign billed as “a unifying force for football supporters across Ireland”.
READ »Apple TV celebrates Son Heung-Min's iconic goal pose with Genmoji-powered OOH in Seoul and LA
Apple TV has unveiled a Genmoji-powered digital out-of-home (DOOH) campaign to mark Korean soccer icon Son Heung-Min’s first home game with Los Angeles Football Club (LAFC). Developed with TBWA\Media Arts Lab, Seoul, the campaign features Son’s signature goal celebration reimagined as a custom Genmoji in LAFC’s black and gold kit.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
