WOO EUROPE FORUM NOVEMBER 2024
Creative consultant Dino Burbidge to explore effective creative at WOO Milan Forum
Creative consultant Dino Burbidge will explore Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
ESG has become a key differentiator for the investment community
With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda.
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New 'living roof' bus shelters installed in city centre
Nine new 'living roof' bus shelters have recently been installed on Royal Parade as part of Plymouth City Council's citywide upgrade. Thanks to the partnership with new provider Clear Channel, the shelters have been planted with a specially selected mix of native wildflowers and sedum, chosen with the Wildlife Trusts, to provide a natural habitat for bees and other pollinating insects.
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Indian OOH takes the pledge to pursue sustainable business practices
Sustainability makes perfect business sense. For OOH. Today, as the world takes bigger steps to embrace sustainable practices to create a green future for our planet and for the generations to come, it is incumbent on the OOH industry too to follow this path, and perhaps get ahead of the curve.
READ »OPINIONS
Dynamic is the bedrock of DOOH
Digital out of home has come a long way since its inception. As a young media planner, I loved not only the creative potential OOH offered, but there has always been something rewarding about seeing your campaigns as tangible posters in the real world.
READ »The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More
On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years.
LISTEN TO PODCAST »Why we're getting closer to solving the retail media Rubik's Cube
The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
READ »Break Through the Noise: How OOH Advertising Can Transform Audience Engagement
Advertising through TV, radio, and online is becoming increasingly challenging. People have long grown tired of being inundated with advertisements to the point that they’ll pay to ignore them. On top of that, the media landscape is more fragmented than ever, and capturing attention feels like an uphill battle. How do you cut through the noise?
READ »DATA AND MEASUREMENT
Google abandons cookie phaseout: what does it mean for you?
Google has, once more, managed to make itself the centre of attention. This time, by revealing that all those years of toing and froing with the threat of eliminating third-party cookies was in fact, one big bazinga.
READ »OOH: Brighter and Smarter
The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing at a CAGR of more than 13%.
READ »PROGRAMMATIC AND AUTOMATION
PrDOOH 2.0: What is the future of programmatic digital out of home?
Digital transactions have drastically shifted towards programmatic advertising, says VIOOH's JC Conti (CEO), with programmatic display and video now dominating over 90% of the market, and programmatic digital out of home (prDOOH) advertising gaining increasing traction. Here's everything you need to know to say ahead of this trend.
READ »pDOOH: Effective measurement drives programmatic advertising growth
Accurately measuring Digital Out of Home (DOOH) campaigns is revolutionizing the outdoor medium. For brands, the benefits are undeniable. Data integration makes it possible to forecast impressions, optimize campaign performance in real time and make decisions based on accurate information.
READ »VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements
Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform.
READ »Veridooh partners with Place Exchange
Veridooh has announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP). Through this partnership, Veridooh’s world-first SmartCreative verification technology is now available for all programmatic OOH buyers leveraging Place Exchange’s SSP across the world.
READ »GSK Case Study
Multinational pharmaceutical and biotechnology company leveraged innovative adtech to execute a comprehensive online-to-offline commerce campaign across Hong Kong.
READ »COUNTRY NEWS
It's premature to say we're going to court: IOAA CEO on BMC's draft outdoor ad policy
The Brihanmumbai Municipal Corporation (BMC) has introduced a draft policy aimed at reshaping outdoor advertising in Mumbai, but the Indian Outdoor Advertising Association (IOAA) has voiced significant reservations about its approach and potential impact.
READ »LASAA MD unveils transformative plans for out-of-home practitioners
The Lagos State Signage and Advertisement Agency (LASAA) has streamlined processes for obtaining necessary approvals, introduced transparent regulations and launched compliance campaigns.
READ »COMPANY NEWS
Global wins Network Rail's OOH contract after competitive pitch
Radio and OOH company Global has retained the advertising contract for Network Rail’s roadside outdoor estate after a competitive pitch. The new deal is for seven years.
READ »oOh!media Announces Strategic Retail Media Expansion At Outfronts
oOh!media has used its oOh! Outfront ’25 event to announce a major strategic expansion of its retail media division, broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media.
READ »75Media doubles traditional roadside billboard portfolio to 1,175
Outdoor media specialist 75Media has acquired 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175 and cementing its position as the number two market leader for large format roadside billboard sites in the country.
READ »CAMPAIGNS
Ad of the Day: British Airways celebrates moments of calm with playful OOH campaign
Following up its advertising from earlier this year that showed airplane passengers gazing out the windows, British Airways is now turning the camera inwards and showcasing snippets of luxury on board its flights. Titled ‘Doors,’ the work from Uncommon celebrates the airline’s business class in-flight seat and the privacy it provides customers.
READ »Out of Home Never Looked So Good - August
Each month, we celebrate the bold creatives and clients from Aotearoa and around the world who have embraced and amplified the potential of Out of Home advertising through their attention-grabbing campaigns.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
