WOO NEWS
World Out of Home Organization signs up 200th member. New member is first from Kazakhstan
The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.
READ »WOO APAC FORUM NOVEMBER 2023
WOO's second APAC Regional Forum in Bali - Venue Announced - Special Hotel rate Available
WOO is to hold its second APAC Regional Forum later this year. The Forum will be held in Bali, Indonesia from November 1-3. The Forum Venue is the Conrad Bali Hilton, Jalan Pratama 168 Tanjung Benoa, Bali, 80363, Indonesia. You can now access a special forum hotel rate via our Forum registration link available at the end of this piece.
READ AND REGISTER »OPINIONS
Offline social feeds anyone?
In recent months I’ve been looking into and sharing my thoughts about the trends that are reshaping shopping malls as social destinations and how best to reach and engage Gen Z. Digging into these topics I often find myself drawing comparisons between online and offline advertising and how consumers interact and engage in these different worlds and what this means for advertisers.
READ »Publicis Media's Su Kwon On The 'Amplifying' Power Of DOOH
Publicis Media SVP of out-of-home data and technology solutions Su Kwon chose to work in digital out-of-home (DOOH) because it’s the “only channel that speaks to me on a daily basis,” she said. “ I have ad blockers. I do everything in my power to try to avoid ads, even though I work in advertising. And digital out-of-home is one of the only spaces where you can’t have any of those blocks and limitations.”
READ »Is your omnichannel strategy missing one obvious channel?
Posters. It’s missing posters. Now, you might expect me to be an obvious booster for the classic street poster. Guilty as charged. But bear with me – there’s solid reasoning behind my advocacy says Robin McDonnell of Phantom Billstickers.
READ »Why generative AI can be the future of dynamic DOOH
Generative AI is going to quickly provide many opportunities for brands of all sizes to supercharge their out-of-home creative, especially when it comes to digital OOH.
READ »ENVIRONMENT AND SUSTAINABILITY
blowUP media lets Giant Poster shine with solar energy
blowUP media, a Ströer Group company and an expert in large-format outdoor advertising, has used photovoltaic technology for the first time at a Giant Poster location in Berlin. The 600 m² cube-shaped Giant Poster “The Cube” at the western end of the Ku’damm offered a spectacular 360° all-round view for brands in August.
READ »FAUX OOH - THE DISCUSSION CONTINUES
"Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty"
You would think someone with the name Marc Diaper would be especially sensitive about giving people reasons to suggest he is full of shit.
But yet the Gymbox CEO has been revealed to be the creative mastermind behind a phantom ad to promote something called “aerial pilates”.
Faking it: The rise of Faux OOH Advertising
Welcome to the wild west world of DOOH, or CGOOH, or the altogether more classy sounding Faux Out Of Home. The new(ish) phenomenon of digital / CGI / fake OOH is having a bit of a moment - specifically on social and trade media with Barbie, Gymbox, British Airways, JACQUEMUS, Maybelline New York , Fortnite, Nike and, most recently, Greenpeace.
READ »Not all OOH is equal, and not all Faux OOH is special
Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways. As a media planner by background, I’ve been watching the “Faux OOH” debate unfolding this summer quietly murmuring, “yes, but what’s its role on the plan in the first place?”
READ »DATA AND MEASUREMENT
TV slips out of marketers' top-ranked media channels
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023.
READ »Comparing Japan's APPI vs EU GDPR
In an increasingly interconnected world, data protection has become a global concern. Governments and organizations across the globe are adopting comprehensive data protection laws to ensure the privacy and security of individuals’ personal data. Two significant players in this arena are Japan’s Act on the Protection of Personal Information (APPI) and the European Union’s General Data Protection Regulation (GDPR).
READ »Out of Home Advertising Revenue up +4.7% in First Half of 2023
Outsmart, the trade body for the Out of Home (OOH) advertising industry has reported OOH advertising revenue for the first half of 2023 totalling £554m, an increase of +4.7% compared to the same period last year. There was also a 4.4% year on year increase in OOH advertising revenues across the quarter from April to June 2023 with total revenues of £303m reported.
READ »ASSOCIATION NEWS
Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association
Pawan Bansal, Chief Operating Officer, Jagran Engage, has been unanimously elected as the new Chairman of the Board of Indian Outdoor Advertising Association (IOAA), the apex body of Indian OOH industry.
Read »OMA announces launch of industry-wide automated insertion order tool, OASIS
The Outdoor Media Association (OMA) have launched the first Out of Home (OOH) industry-wide automated insertion order tool, OASIS (Outdoor Advertising Standardised Integration System).
READ »PROGRAMMATIC AND AUTOMATION
Broadsign wants your input on the State of Static OOH
Broadsign is building the future of out-of-home and needs your help. With 70% of OOH still static, it is an important, yet underrepresented part of our industry. That’s why they’d like your input in the State of Static OOH survey.
ANSWER SURVEY »Vistar Media Launches Retail Inventory Packages to Elevate DOOH Targeting
Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its new retail media targeting solution, providing marketers with the ability to easily activate campaigns across DOOH screens in major retailers, at scale, through a single deal ID.
READ »COUNTRY NEWS
OOH companies support the MFA's 'We Are The Changers' industry purpose with pro bono formats
Out-of-home sites across Australia are displaying The Media Federation of Australia’s (MFA) media industry purpose ‘We Are The Changers’ as part of a campaign targeting media agency office locations.
READ »The All-Ukrainian Advertising Coalition (VRK) revises its 2023 forecast for the Ukrainian advertising market
The All-Ukrainian Advertising Coalition (VRK) has revised its 2023 forecast for the Ukrainian advertising market, now expecting a 64% annual growth, the association said in a message on its website on Sept. 5.
READ »Outdoor Network completes rollout of backup power for its Always On OOH advertising solution
In a strategic move to combat the adverse effects of load shedding on the digital out of home (DOOH) advertising industry, Outdoor Network - part of the Provantage family of companies and a leader in digital and static billboard advertising - has successfully completed its installation of 20 backup power generators at key sites throughout South Africa.
READ »CAMPAIGNS
Coke transforms QR codes into art to drive OOH engagement
The illustrative, AI-powered codes are an extension of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.
READ »Milka partnered with Taggify to make an impact in outdoor advertising
Milka relied on the marketing agency Publicis Groupe and Taggfiy's DSP platform to carry out the campaign, which ran for a month. It used the programmatic features of day parting and buying pace, and selected screens strategically placed in kiosks, totems and big Leds.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
