WOO expands footprint to Brazil
The World Out of home Organization has expanded its global footprint to Brazil with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the founder of media owners helloo and elemidia.
READ »OPINIONS
How Brands Are Using AI to Optimize Digital Out-of-Home Advertising
Businesses, including container company PODS and automaker Kia, are creating dynamic displays to target specific audiences that are driving up customer visits and sales.
READ »AD REGULATION
LHF restrictions: How the OOH industry is preparing
Legislation restricting less healthy foods (LHF) advertising is fast approaching, with industry-wide voluntary compliance starting on 1 October. A campaign, titled “Countdown to October 1”, developed by the Advertising Association, Isba, the IPA and IAB UK, seeks to provide advertisers and agencies with clarity around the upcoming restrictions. It also confirmed that brand advertising falls outside the scope of the legislation, provided no LHF products are shown.
READ »RETAIL MEDIA
OOH | Aisles of influence
Have you ever walked down the grocery store aisle, list in hand, only for an end cap display ad to catch your attention? You then proceed to find the item on promotion and add it to your cart, even though it wasn’t on your list. If this scenario sounds familiar, you’ve experienced the power of in-store media firsthand. And if it doesn’t, it soon may. Retail media is having a moment.
READ »ASSOCIATION NEWS
Times OOH chief gets billboard industry throne
The billboards plastering India's chaotic streets have found their new overlord. Narayanaswami Shekhar, chief executive of Times OOH, has been crowned chairman of the Indian Outdoor Advertising Association, handing the Times Group executive sway over an industry grappling with digital revolution and regulatory squeeze. Earlier the vice-chairman, he takes over from Jagran Engage COO Pawan Bansal.
READ »EVENTS
The day candles brought peace to global OOH screens
On September 21st, the International Day of Peace, millions of people worldwide joined "Essays for Peace." This global artistic initiative invited people to replace the content on their screens, from Auckland to Hawaii, with the simple and powerful image of a lit candle. With no logos, words, or flags, the candle became a universal symbol of solidarity and the search for peace.
READ »AWARDS
Leading Women in Digital Media Award Winners Announced Recipients to be Celebrated at DPAA Global Summit, October 14, NYC
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its Leading Women in Digital Media Awards sponsored by Talon, the world’s leading independent, global Out of Home media agency. The award series recognizes female leaders in various career and life stages who have demonstrated significant leadership in digital advertising and media.
READ »DATA AND MEASUREMENT
New Zealand's Out of Home Industry launches knOOH; a major leap forward for our industry and in unified measurement.
New Zealand’s Out of Home Media Industry is proud to announce the launch of knOOH, a major step forward for Out of Home audience measurement in New Zealand, delivering the industry's first unified AMS (Audience Measurement System). The shareholder group, Go Media, JCDecaux, LUMO, MediaWorks and oOh!media is joined by the full endorsement and licensing support of all Out of Home Media Association Aotearoa (OOHMAA) members.
READ »The Proven Impact of OOH in Today's Media Mix
In a media landscape shaped by ad-free subscriptions and digital fatigue, brands need channels that reliably break through. A five-year Clear Channel Outdoor and Kantar study found that OOH outperforms other media, driving higher ad awareness, stronger brand favorability, and greater purchase intent while matching TV’s impact at a lower cost.
WATCH THE PANEL »Clear Channel Outdoor launches in-flight OOH campaign measurement tool
Clear Channel Outdoor, a $706 million market cap outdoor advertising company showing strong revenue growth of 32% over the last twelve months, announced Thursday the launch of CCO Inflight Insights, a measurement solution that provides advertisers with data on how their out-of-home (OOH) advertising campaigns impact store visits while campaigns are still active.
Digital adspend to grow by double digits in 2025 and 2026
Digital adspend is forecast to grow by 10% year on year in both 2025 and 2026. That’s the latest forecast from IAB UK’s H1 Digital Adspend report, produced in partnership with management consultancy Oliver Wyman, which also found digital ad revenue in the first six months of the year totalled £18.7bn.
READ »From surveys to live data: The next phase of OOH measurement in South Africa
In a conversation with Livia Brown and Kirsty Carlson on the Beyond the Billboard podcast, Rafe Usher-Harris, Commercial Director at AllUnite, shared insights on the evolution of OOH measurement and the shift toward live, transparent data in South Africa.
WATCH THE INTERVIEW »PROGRAMMATIC AND AUTOMATION
Clear Channel Outdoor Selects Vistar Media as DOOH Technology Partner
Vistar Media, the leading global provider of technology solutions for Out-of-Home (OOH) media and a T-Mobile Advertising Solutions company, today announced that Clear Channel Outdoor (CCO) has selected Vistar as a full-stack technology partner for its U.S. Digital Out-of-Home (DOOH) advertising network.
READ »Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences Through High-Impact Display and DOOH Campaigns
Perion Network Ltd, a leader in advanced technology solving for the complexities of modern advertising, and Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc. (NYSE:ACI), today announced a strategic partnership that gives advertisers the ability to activate against Albertsons Cos.’s purchase-based first-party audiences across Perion’s high-impact display and Digital Out-Of-Home (DOOH) formats.
READ »Programmatic Out-of-Home is underperforming in Australia. Here s the blueprint to take it from $100M now to $500M by 2030
July marked five years since I joined JCDecaux as the first programmatic employee. Moving from a digital publisher to an Out-of-Home company three months into the COVID pandemic lockdown did raise a few eyebrows at the time. But for me the opportunity was too exciting to pass up and now of course I have no regrets.
READ »COMPANY NEWS
Tractor unveils new premium cladding for its DOOH network
Leading out of home (OOH) media owner Tractor Outdoor has introduced a new premium cladding design for its digital billboards, bringing a sleek, standardised aesthetic to its roadside network while ensuring advertisers enjoy greater visibility and brand safety.
Seni Jaya announces acquisition to strengthen OOH footprint in Malaysia
Seni Jaya Corporation has announced a strategic move to expand its out-of-home (OOH) advertising footprint in Malaysia through the acquisition of Ganad Media, a long-standing player in the sector.
READ »CREATIVITY
The top 14 questions we get about creative design and out-of-home
Out-of-home (OOH) advertising has an undeniable impact—but designing for it isn’t always straightforward. Should you use motion or static? How much text is too much? Where should the logo go? As creative strategists who have optimized thousands of OOH campaigns, our Creative Studio team gets these questions all the time.
READ »Creativity, tech & the future of OOH… with that unmistakable Dino twist.
This session will explore the most inspiring, most amazing and most awarded billboards from around the world... and yes, from Croatia too. So buckle up, hold on tight and get ready to experience the now, next and future of mind-blowing billboards.
WATCH THE VIDEO »CAMPAIGNS
OOH Of The Month - System1/JCDecaux
Each month we’ll look at Out Of Home advertising and bring you some of the most effective work we’ve found – Out Of Home ads that really do have that “Ooh!” factor. We share three of the best ads we’ve seen over the past month. This is a collaboration between System1 and JCDecaux UK, so as well as the metrics you might be familiar with from System1, we’re bringing in JCDecaux UK’s Attention Score, which predicts the elements of each ad that will attract audience focus.
READ »The Guardian launches first stateside campaign
The Guardian is doubling down on its US footprint with its first major stateside campaign. “The Whole Picture” positions the brand as a source for journalism that sees beyond the headlines — global, independent and ad-free.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
