World OOH News September 18th 2020

World OOH News September 18th 2020


World Out of Home Organization's global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m


The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched. The rate card value of the media space provided, is estimated at US$40m to date, way ahead of the original US$25m estimate. 

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DPAA Short Connects -Sir Martin Sorrell

Barry Frey, President, CEO of DPAA, shared the latest episode of the DPAA Short Connects. This particular video is of interest because it is a rare one on one with Sir Martin Sorrell. Sorrell is known as the architect of WPP, which is the largest marketing and comms company in the world. 

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PJ Solomon's Mark Boidman: Top Five Reasons We Continue to Believe in OOH

Mark Boidman, PJ SOLOMON's Head Of Marketing & Media/Tech Services, shares the top five reasons the firm continues to remain bullish on Out of Home Advertising (OOH).

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Join OAAA & OOH Industry Leaders at DMEXCO 2020

Join OAAA's Anna Bager on Wednesday September 23rd 2:30 PM EST as she moderates an important discussion about how OOH advertising makes cities better with JCDecaux CEO, Jean-Francois Decaux, Clear Channel Outdoor CEO, William Eccleshare, and OUTFRONT Media CEO, Jeremy Male.

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ISE postponed to 1-4 June 2021


After a period of consultation with the industry and the impact of the ongoing pandemic, we have made the difficult decision to postpone ISE, scheduled for 2-5 February, to 1-4 June. ISE 2021 will also feature a virtual offering.

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Nielsen Closes Division which Measures Digital Placed Based OOH


Nielsen has shut down its 12-year-old place-based video networks measurement service. This has left a number of our digital OOH place based brothren and sistren without.

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Three Things the Geopath DMA Report Says About Traffic

Here are three things which Insider discovered after reading the September 14 2020 Geopath DMA report.  The Geopath report breaks out average daily miles travelled for 210 US DMA’s for March 2, 2020 to September 17, 2020.

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Egyptian OOH market continues its COVID recovery


For the second month in a row, the OOH market continued its journey to COVID recovery. During the summer, 73% of billboards around the North Coast were utilized, while Cairo’s peak reached 59%, based on data insights by AdMazad, the data-driven solution provider for out-of-home (OOH) advertising.

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Kinetic Opens Partnership with Global Programmatic Ad Tech Leader Hivestack

 Kinetic, the world’s largest out-of-home (OOH) planning and buying agency, and Hivestack, the leading global programmatic digital OOH (DOOH) ad tech platform, today announced a new partnership that takes automation and performance measurement in DOOH brand campaigns to the next level.

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Programmatic DOOH 101 Part 1 by OAAA

In the online world, one ad placement equals one impression. In OOH, a single ad placement can reach multiple people. Do you know how? Join this webinar to learn about the current state of programmatic OOH, the benefits of programmatic, technology components, and more. Watch the video here: 

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Hivestack Joins Forces with Clear Channel UK as Programmatic DOOH Partner

 Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, today announced a new partnership with Clear Channel UK (part of Clear Channel Outdoor), one of the global leaders in Out of Home. 

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Val Morgan Outdoor Brings The Future Of Programmatic To New Zealand

Following a successful launch in Australia earlier this year, Val Morgan Outdoor (VMO) has further cemented its position as a pioneer in programmatic outdoor by extending its offering to New Zealand, across the country’s largest office tower network, VMO Work.

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Burger King Declares Its Love for McDonald's in Ads for Helsinki Pride


To celebrate Helsinki Pride this week in Finland's capital, Burger King rolled out ads showing the King kissing Ronald McDonald and the line "Love conquers all. "The campaign, from TBWA\Helsinki and media partner Virta Helsinki, celebrates the LGBTQ+ community. 

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oOh!media's Melbourne lockdown campaign showcases works by Australian artists


oOh!media has launched a campaign exclusive to Melbourne, showcasing works by Australian artists from contemporary commercial gallery STATION across its classic street furniture and rail sites.

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'Thanks to audience behavioural signals, brands can plan OOH in India with confidence'

Routines are coming back to normal with emerging traffic on road and increase in the movement of people. However, more efforts needed to attract brands to opt for OOH media. Moreover, the unpredictability in the market continues as the Covid19 cases have again started going up.

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OUTFRONT Media Brings Curated Content To Commuters With 'MOMENTS by OUTFRONT'


OUTFRONT Media, one of the nation's largest out of home advertisers, today officially launched 'MOMENTS by OUTFRONT,' its new content and publisher platform bringing editorial style content to key audiences throughout New York City. 

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QMS launches Impulse across revitalised 7-Eleven ad portfolio


Outdoor media company QMS has launched Impulse, which will provide brands with increased transparency, accountability, immediacy and creative flexibility, across its revitalised 7-Eleven advertising portfolio.

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