World OOH News September 25th 2020

World OOH News September 25th 2020


Watch OAAA & OOH Industry leaders at DMEXCO 2020


Watch the OAAA's Anna Bager as she moderates an important discussion about how OOH advertising makes cities better with JCDecaux CEO, Jean-Francois Decaux, Clear Channel Outdoor CEO, William Eccleshare, and OUTFRONT Media CEO, Jeremy Male.

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Leveraging the power of OOH in an uncertain world


In this interview, Talon Managing Partner International Adrian Skelton assesses the fallout from COVID-19 on the OOH business, but says that the crisis can unleash a new era of creativity in the channel. 

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'Unsiloing' Out-Of-Home Advertising To Unlock Its True Value

Heading into 2020, many predicted Out of Home (OOH) advertising to experience its fastest growth rate increase in over a decade because of its unmatched ability to reach one-to-many at meaningful scale

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Keep up to date with Out of Home via the WOO Database


The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.


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Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%


IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down once again, but is keeping its 2021 forecast the same. Magna now projects the U.S. ad economy will decline 4.6%, three-tenths of a percentage point more than the 4.3% it projected U.S. ad spending would fall this year. Its 2021 forecast remains the same: +4.0%.

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Canadian Consumer Levels of Activity are Increasing


This is COMMB’s 3rd report on travel and activity levels to destinations by week, including Retail & Recreation, Transit and Workplaces (offices). COMMB sourced mobility data from mapping software and mobile device data for this report. 

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Road traffic is close to its peak across India, says Laqshya Media Group

There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in India. But the fact is that people are adapting well to the ‘New Normal’. Laqshya Media Insights Group has revealed compelling data that people are already out on the roads and traffic travel times are almost back to its normal levels.

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Posterscope collaborates with Signkick to fast-track media owners OpenDirect connections with ECOS NOW


OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owner customers to fast-track their connection with Posterscope’s proprietary automated trading platforms.

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Programmatic OOH Part II: Programmatic Transactions by OAAA

Panel: Stephen Freitas, OAAA; Stephanie Gutnik, OUTFRONT; Dave Etherington, Place Exchange. Our panel will share insights from different perspectives, discussing how data contributes to targeting and measurement of OOH in programmatic campaigns. Watch the video here.

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Maite Rodri­guez elected new president of Spanish OOH Association LaFEDE-Aepe


Maite Rodríguez, Clear Channel's General Director of Sales, Marketing and Products, has been appointed President of La FEDE-Aepe, the OOH branch of La FEDE, by the unanimous vote of those attending its plenary meeting held on September 15th.

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OOH Best Creative Last Week Today - 15 Great Creative Outdoor Executions


Great OOH creative tributes to Ruth Bader Ginsburg and 11 other creative gems Top #OOH Creative Executions from Altermark, Entry Media, NPRP, do it outdoors, Encompass Media, KEVANI, Omnicom Media Group, McCann Worldgroup, Clear Channel, Outfront, Extra Credit Projects, JCDecaux and Clear Channel Airports

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Twitter puts users masks Tweets on Boats Billboards and Sidewalks in Pandemic Safety Campaign


As we head into flu season and the U.S. continues to fight the coronavirus (whether their local areas have improved their conditions or are fighting new surges), organizations have been mobilizing to encourage mask use. 

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Spotify bands together music and podcasts in global multichannel campaign


Spotify this month introduced its first global campaign of the year to highlight how its music and podcasts help to inspire and connect people. The "Music, Meet Podcasts" campaign will run across social, digital and out-of-home (OOH), and is part of the release of its "Listening Is Everything" platform for brands

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Creative outdoor advertising with nature as the background proves successful in China


Yeation is a self-operated e-commerce brand under NetEase's original life category. Yeation always believes that good things don’t need to be modified and hopes to introduce a new glacier water products to more consumers. Yeation choose to make three billboards where natural glacier water flows through. 

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Breathing new life into DOOH: Asda automatically buys ads where fuel prices beat rivals


Asda is automatically buying out-of-home ads at UK sites where its nearby stations beat competitor fuel prices, showing how new tech can ease in new marketing tactics. The retailer showcased a fascinating use of the out of home medium on Posterscope‘s Ecos Now programmatic platform.

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All OOH in one single Forum ALOOH Live Forum 2020


The longest meeting in the history of OOH will bring together the entire market for outdoor advertising in Latin America for eight days of permanent connection. The agenda and confirmed presences anticipate an unprecedented success. The version of the meeting this year will be virtual

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New Speakers Added To Blockbuster Roster At DPAA's Annual Global Video Everywhere Summit

DPAA  has added five powerhouse speakers to its already-announced blockbuster lineup for the annual global Video Everywhere Summit, which will be held as a livestream production over three days from October 13-15, 11am – 2:30pm ET each day. 

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DSE 2020 Cancelled; Show Managers Enter Chapter 7 Bankruptcy Process

Exponation, the company that started and then ran Digital Signage Expo since the mid-2000s, has entered bankruptcy proceedings.The company sent out word via longtime PR/marketing head Geri Wolff this morning that it has filed for Chapter 7 Bankruptcy, which is described as a liquidation of all assets and permanent closure of the company.

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The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.