Global Overview with an African perspective

Global Overview with an African perspective

Global Overview with an African perspective
Ben Milne, head of Out of Home at Amplifi Global

Ben Milne, head of Out of Home at Amplifi Global, the supply side platform of dentsu international, gave a global perspective on OOH, which he said, is recovering but at different speeds round the world. Worldwide he expects OOH to grow by 12.8 per cent this year and that Digital OOH will have a 50 per cent share of the medium within five years. But he noted that digital’s share in Africa is only 28 per cent, which will hold the continent back.