CHINA: Epidemic and summer vacation prompts online English learning products to expand advertising efforts

As the summer vacation is approaching, with the gradual release of the COVID-19 epidemic, online education is booming, and all brands are involved in brand marketing competitions for recruiting new students and draining traffic. Recently, the Guagualong English brand, which focuses on AI English education enlightenment for 2-8 year-olds, used online and offline integrated marketing, titled online TV variety shows, combines with offline scene marketing, and attacked users' minds.

Guagualong English became the official partner of Hunan Satellite TV's "Happy Camp" and the partner of Mango TV's three hit variety shows " Guagualong English became the official partner of Hunan Satellite TV's "Happy Camp" and the partner of Mango TV's three hit variety shows " Sisters Who Brave Winds and Waves", " Viva La Romance 4" and "Wonderful Little Forest". It quickly became an education brand well-known to the people through high-rating TV programs.

In addition, Guagualong English selects important subway stations in first-tier cities, such as Shanghai, Beijing, Shenzhen, etc., to focus media budgets on user groups with strong purchasing power, and quickly expand brand awareness. In the subway channels and subway cars, an immersive theme park is created for parents and children. Through imaginative scenes, children can feel the joy of learning English.

A large-scale brand walls were created in the subway channels, and brand posters were placed on the electronic screens at the entrance and exit, so that the people in different directions entering and exiting the station and the transfer section can be attracted by the "Guagualong English" brand advertisement. By doing so, it achieved a very high brand reach rate.
 

疫情和暑假促使线上英语学习产品扩大广告力度

暑期来临，随着COVID-19疫情逐渐解封，线上教育大发利市，个个品牌投身到学员招新、引流的品牌营销比拼中。近日，专注于2-8岁的AI英语教育启蒙的瓜瓜龙英语品牌透过线上线下整合营销，以线上电视综艺节目冠名，与线下场景触达组合，出击占领用户心智。

瓜瓜龙英语成为湖南卫视《快乐大本营》官方合作夥伴及芒果TV三大热播综艺《乘风破浪的姐姐》、《妻子的浪漫旅行4》、《奇妙小森林》的合作夥伴。通过高收视率的电视节目迅速成为国民熟知的教育品牌。

此外，瓜瓜龙英语选取一线城市的重要地铁站点如上海、北京、深圳等，将媒体预算集中投射给购买力强的用户群体，快速扩大品牌知名度。在地铁信道与地铁车厢内，为家长与孩子们打造了一个浸入式的主题乐园，透过充满想像力的场景，让孩子感受英语学习的欢乐。

在地铁信道打造大型品牌墙、并透过出入口电子屏幕上进行了品牌海报投放, 让出行人群在不同方向的进出站及换乘路段都能被“瓜瓜龙英语”品牌广告吸引注意力, 借由此达到了极高的品牌触及率。

(rc; 11/08/2020)