The longest meeting in the history of OOH will bring together the entire market for outdoor advertising in Latin America for eight days of permanent connection.
The agenda and confirmed presences anticipate an unprecedented success.
The meeting this year will be virtual: THE ALOOH LIVE FORUM 2020 is the alternative to the important regional meetings that ALOOH (The Latin American Association Out of Home) performed in the last years in Bogota and Buenos Aires.
ALOOH is the associative entity that brings together the main companies from 17 countries in the region. With a strong presence in the markets of Argentina, Brazil, Colombia, Mexico, Paraguay, Peru and Central America. Currently there are more than 50 members that drive the entity. ALOOH maintains a strong alliance with WOO (World Out of Home Organization), the international entity of outdoor advertising.
From October 19 to 26 we will have the presence of more than 40 international speakers and the most important suppliers in the industry.
The call is massive and free, and the preliminary registrations already far exceed expectations. More than 1000 entrepreneurs, agents, planners, strategists, creatives, advertisers, media owners, agency references and media centers will enjoy the impressive content agenda proposed by ALOOH.
Go to www.alooh.org to reserve your spot.
Here’s a preview at the main confirmed speakers with a few weeks to go:
One of the stellar presences that will mark the very high level of the ALOOH call will be Sir Martin Sorrel, who was the iconic CEO of WPP for many, many years and today leads S4 Capital and MediaMonks.
The schedule will count with representatives of some of the most important OOH advertisers in the world: that is why Alejandro Ferrer from Coca Cola, Pedro Pina from Google and Luis Di Como from Unilever will be prominent protagonists of our programming.
Tom Goddard’s outstanding participation as President of the WOO (World Out of Home Organization) will be a guarantee of connection with the main challenges of the industry at a global level. To his experience is added the towering presence of one of the youngest revelations of the OOH ecosystem: Stephanie Gutnik from Outfront Media will be part of it and Antonio Vicenti, CEO of Pikasso: the largest company on the market in Lebanon, Jordan, Iraq, West Africa and North Africa. One of the leading companies in the OOH market in transport: Exterior Media will share its regards from Borja Balanzat, the CEO.
The agenda will allow participants to learn about the most important and forceful markets in the world and that is why, from Japan, we invite Ichiro Jinnai from Live Board Inc.
Digital Signage will be one of the verticals of the OOH business that won’t be absent, we will be pleased to present Sheldon Silverman from the Digital Signage Federation (DSF), an inescapable referent for the US industry with global influence.
The President and CEO of the Out of Home Advertising Association of America, the giant American partnership known as OAAA, will also be part: Anna Bager, as part of a huge and complex USA market; where much of what happens there is then exported to other corners of the planet, that is why the agenda becomes strong with the participation of important companies and references from those latitudes: Rick Robinson from Billups and Michael Provenzano from Vistar Media, among others.
Audience measurement and research is an unavoidable chapter for ALOOH, that is why world leaders always join us: Kym Frank, President of Geopath will give character to reflections on these issues and we will also have the presence of another member of the board of the important American entity: Mike Cooper.
This is just a preview of an incredible line up that will give prestige to the most important meeting of the OOH in Latin America.
Unilumin Group, the giant provider of digital devices from China will be the MAIN SPONSOR of the event and will also be joined by Broadsign, Daktronics, Doohmain, AdMobilize, AdsMovil OOH, Scopesi and other important brands of the most prestigious providers and partners in the OOH industry. The technological giant Intel will be part of the event accompanying the event as a Technology Sponsor.
