Last week the largest Russian advertising award called the Big Fish powered by the top internet resource on advertising Sostav.ru presented the winners of the 2020 competition in 6 different nominations, including Print & Out-of-home. The award has transparent two-step voting system, which involves ad community as well as the leading multimedia experts in the country.
The beautiful ceremony was attended by 300 ad industry leaders, first persons of the brands, agencies and creative community. Even top Russian rap singer came to deliver the prize.
The first place in the OOH was won by the non-commercial organization “The National Priorities” and ADV agency. The ad promotes stopcoronavirus national web site, using creative play on words. It demonstrates a message drawn on the asphalt by a young doctor addressing to his girlfriend asking her to stay at home: “Valeria, do not go out for me” (do not leave home for the sake of me). In Russian language you say “go out for me” meaning “marry me”).
The WOO global social initiative #Oursecondchance in Russia supported by operators of digital & transit media (Russ Outdoor, LBL, TMG) and associations ACAR and NAVK - was elected for the short-list in the OOH nomination.
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