Yeation is a self-operated e-commerce brand under NetEase's original life category. Yeation always believes that good things don’t need to be modified and hopes to introduce a new glacier water products to more consumers. Yeation choose to make three billboards where natural glacier water flows through. Through simple text narratives and transparent material billboards, they blend into the scenery naturally and show everyone the charm of this pure land.
After a series of these advertisements were released, they aroused heated discussion and sharing among consumers, which successfully established brand preference and earned media value.
Figure 1. We don’t need advertising
This glacier is the best advertisement
Yeation natural glacier water is originated from the 7,100-meter-high Nyainqentanglha Mountain Range.
Figure 2. We don’t need ads
This lake is the best advertisement
Yeation natural glacier water forms the natural
Nam Co Lake with the size of 1940 square kilometers.
Figure 3. We don’t need ads
This wetland is the best advertisement
Yeation natural glacier water is naturally filtered through this 200,000 mu of A Re Wetland.
In addition to China, Yeation traceability journey has also gone overseas,
exploring more good sources and searching for global treasures.
Figure 4.
New Zealand: Yeation 3.6g milk protein pure milk is derived from
the original natural pasture at 40 degrees south latitude.
Figure 5.
Thailand: Yeation 93% natural latex pillows are from the rubber plantation in Rayong, Thailand,
which has an average age of 7 years.
以大自然作为背景的创意户外广告，成功获得热烈回响Yeation是网易旗下原创生活类自营电商品牌, 网易严选一直认为好的东西无须修饰，也希望介绍冰川水新产品，给更多消费者认识。Yeation选择在天然冰川水流经的地方，做了三块广告牌，透过简单的文字叙述与透明材质看板，自然融入风景，带大家领略这片净土的魅力。
在刊登之后，该系列广告引发消费者热烈的讨论与分享，成功创造品牌好感度与赚得媒体价值。
