Full Funnel Activation with OOH in Pakistan

Full Funnel Activation with OOH in Pakistan

Full Funnel Activation with OOH in Pakistan

The launch of New Walls ice cream this festive season presented a superior, creamy flavor experience, delighting consumers during the celebration of Eidul-Fitr.

This occasion, known as "Meethi Eid," was a prime opportunity for Walls to connect with the sentiment of sharing desserts with loved ones.

 

CONNECTED BILLBOARDS

 

AWARENESS TO CONVERSION WITH ONE SCAN

 

Strategically placed QR codes in Out-of-Home (OOH) and Digital-Out-of-Home (DOOH) advertising seamlessly guided viewers to exclusive Eid deals and discounts. This direct approach led consumers from trigger to purchase, creating an engaging journey to Walls' e-commerce pages.

 

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