WOO names Global Awards shortlists
The World Out of Home Organization has announced the shortlists for its Digital, Classic and Special Build Creative Awards, along with the shortlists for the Sustainability and Technical Innovation awards, to be presented at its annual Global Congress in Mexico City on 5th June 2025. The personal awards - Lifetime Achievement, Leadership, and the Rising Star Awards, will be presented at the Gala Dinner later that evening.
The Shortlists are as follows.
Creative Classic shortlist – in no particular order
- Campaign: Savviest TV Ad Ever
- Brand: Pak N Save
- Client: Foodstuffs - Pak n Save
- Creative Agency: FCB Aotearoa
- Media Agencies: PHD Aotearoa
- Country: New Zealand / Aotearoa
- Campaign: When your diet hits the wall
- Brand: Fridays
- Client: Fridays
- Creative Agency: C Squared Social / OUTFRONT STUDIOS
- Media Agency: C Squared Social / OUTFRONT
- Country: USA / Dallas, TX
- Campaign: Don't Pass on a Miracle
- Brand: Miracle Realty
- Client: Miracle Realty
- Creative Agency: OUTFRONT STUDIOS
- Media Agencies: OUTFRONT
- Country: USA / Fresno CA
- Campaign: Kraft Heinz Ketchup & Mustard
- Brand: Heinz
- Client: Kraft Heinz
- Creative Agency: Rethink
- Media Agencies: billups
- Country: Canada
- Campaign: Til' I Died
- Brand: British Heart Foundation
- Client: British Heart Foundation
- Creative Agency: Saatchi & Saatchi
- Media Agencies: PHD & Grand Visual
- Country: UK / London
- Campaign: Welcome to Melbourne
- Brand: Specsavers
- Client: Specsavers ANZ
- Creative Agency: TBWAMelbourne
- Media Agencies: Initiative
- Country: Australia
Creative Digital shortlist – in no particular order
- Campaign: Just Use It
- Brand: AIDS Healthcare Foundation
- Client: AIDS Healthcare Foundation
- Creative Agency: AIDS Healthcare Foundation
- Media Agency: billups
- Country: USA / New York
- Campaign: The Crowdometer
- Brand: Bargain Box
- Client: My Food Bag
- Creative Agency: Yarn
- Media Agency: MBM
- Country: New Zealand / Auckland
- Campaign: Gladiator II turns Piccadilly Lights to stone
- Brand: Wavemaker, DOOH.com, Ocean Outdoor, Mindshare, GroupM OOH, Starcom, and Cheil
- Client: Paramount Pictures, Trainline, Samsung, TK Maxx, The LEGO® Group
- Creative Agency: DOOH.com
- Media Agency: Wavemaker, Mindshare, GroupM OOH, Starcom, and Cheil
- Country: UK / London
- Campaign: Your posture is your future
- Brand: Croatia poliklinika
- Client: Croatia poliklinika
- Creative Agency: bruketa&žinić&grey
- Media Agency: Millenium promocija
- Country: Croatia / Zagreb
- Campaign: Dulux
- Brand: Dulux
- Client: Dulux Group
- Creative Agency: PitchBlack Partners
- Media Agency: MBM New Zealand
- Country: New Zealand / Auckland
- Campaign: Billboards converted into Weatherboards
- Brand: McCain Foods Limited
- Client: Shubhangi Dhapodkar
- Creative Agency: BBDO
- Media Agency: Posterscope
- Country: India / Gurgaon
Creative Special Build shortlist – in no particular order
- Campaign: If winter can do this to a poster, imagine what it can do to your body
- Brand: Actimel
- Client: Danone
- Creative Agency: BETC
- Media Agency: GroupM & Wavemaker
- Country: UK / London & Liverpool
- Campaign: Sprite Refresh Tunnel
- Brand: Sprite
- Client: Sprite / The Coca-Cola Company
- Creative Agency: ALTERLABS
- Media Agency: ALTERMARK
- Country: Brazil / São Paulo
- Campaign: Habitat light up the city
- Brand: Habitat
- Client: Habitat (Sainsbury's)
- Creative Agency: New Commercial Arts
- Media Agency: Grand Visual & Talon
- Country: UK / London
- Campaign: Keeping it Cool, Even for the Birds!
- Brand: Cello
- Client: Cello World Limited
- Creative Agency: Madison World
- Media Agency: Madison World
- Country: India / Mumbai
- Campaign: XXXX Gold - 3D Cans
- Brand: XXXX Gold
- Client: Lion
- Creative Agency: Thinkerbell
- Media Agency: UM
- Country: Australia / Brisbane
- Campaign: ANZ x AO Mega Shelter Takeover
- Brand: ANZ
- Client: ANZ
- Creative Agency: ANZ
- Media Agency: PHD
- Country: Australia / Melbourne, Victoria
Sustainability Award shortlist – in no particular order
- Nominated: Pixels to Purpose: A Circular Economy Story
- Company: Zetabe and Mercado Libre
- Country: LATAM
- Nominated: HAZ ECO
- Company: GPO VALLAS
- Country: Mexico / LATAM
- Nominated: Daktronics RENEW display solutions
- Company: Daktronics
- Country: USA / North America
- Nominated: Beyond the billboard: how Ocean Outdoor's climate driven initiative is helping the planet
- Company: Ocean Outdoor
- Country: UK / Europe
- Nominated: 100% Solar-powered LED Billboards Revolutionizes Outdoor Advertising in East Africa
- Company: SHENZHEN FABULUX TECHOLOGY Co., Ltd.
- Country: East Africa
- Nominated: Vertical Garden™ with embedded digital screen powered by photovoltaic panels & greed energy
- Company: blowUP media Germany
- Country: Germany / Europe
WOO has also named the three contenders the popular Technical Innovation Award. These are judged by Congress delegates after a brief presentation from each of the contenders. These will also take place on the afternoon of June 5th.
Technical Innovation Award shortlist – in no particular order
- Innovation: Broadsign Platform: OOH Workflow Automation
- Innovator: Broadsign
- Country: Canada
- Innovation: Assessment and actionable insights for improving OOH ad design
- Innovators: Super Optimal
- Country: USA
- Innovation: "The Billboard Run"
- Innovator: Adidas/Ocean Outdoor
- Country: Sweden
WOO CMO Richard Saturley says:
"All these awards are going from strength to strength with more entries and better quality than ever.
"This year it will be a real task for the judges in both creative awards and for delegates as they judge the Technical innovation Award on the Congress floor."
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