Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together. VIOOH worked with independent research agency MTM to survey 1200 agency and client-side executives across 6 markets globally who had spent budget or placed buys against digital OOH or prDOOH in the past 12 months, OR were digital buyers who are open to digital OOH or prDOOH in the next 12 months, OR had spent budget/placed buys against other programmatic channels.
The responses gave a multitude of insights into the state of programmatic DOOH over the past 18 months and also buyers' intent in the coming 18months. This session for WOOH will cover the global key highlights.
In this insightful webinar, VIOOH CMO Helen Miall will take us through the key points of the research which gives us the defining view into the state of programmatic DOOH in 2024.
More about VIOOH CMO Helen Miall
As CMO at VIOOH, the leading premium digital out of home (DOOH) supply side platform, Helen is responsible for global marketing strategy, thought leadership and supporting the expansion and adoption of programmatic DOOH worldwide. She is committed to helping the OOH industry transition to audience-led and programmatic trading, maximising the opportunities for OOH with the wider digital media landscape.
Helen has previously held senior marketing roles at Parkopedia, O2, Turn, and Microsoft Advertising. Whilst at adtech company Turn, Helen set up and ran marketing across the EMEA region, helping grow programmatic display from c10% to a majority share of market spend. Helen spent the first 9 years of her career in various marketing roles at United Airlines and Air France.
The webinar is for WOO Members only
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