OMA chair Charles Parry-Okeden to moderate WOO APAC Programmatic Panel
Charles Parry-Okeden, Chair of Australia's Outdoor Media Association (OMA) and CEO of Executive Channel Holdings Pty will moderate a Programmatic Panel at WOO's APAC Forum in Kuala Lumpur from October 11-13. The Panel will be one of the highlights of the final day of the Forum on October 13.
The Panellists are: Troy Yang, Managing Director of North Asia, Hivestack; Remi Roques, General Manager, Broadsign APAC, Franck Vidal, Director, Southeast Asia Sales & Partnerships Vistar Media and Srikanth Ramachandran, Founder and Group CEO of Moving Walls
The Panel will examine the current status and trends in programmatic trading across the region with particular reference to:
*Which markets have the highest penetration of programmatic trading and growth across the region?
*The key drivers for this growth
*Which markets/clients are embracing programmatic opportunity and why (including case studies)?
What the future of programmatic across the region looks like?
WOO CMO Richard Saturley says: "Programmatic has arguably made more inroads in APA than any comparable region. We're delighted to bring together a Panel which is ideally placed to look at the status of Programmatic now and likely developments in APAC, and hence the wider world, in the future."
Click here for a Forum overview.
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