After the epidemic is under control and the city is gradually unsealed, stimulating economic recovery is the top priority. Led by the government, Shanghai officially launched the 55 (Double 5) Shopping Festival on May 4.
This is a brand-new large-scale consumption festival event that runs through the 2nd quarter of Labor Day, Children's Day, Dragon Boat Festival and other key festivals. The city's major e-commerce platforms, brand enterprises, and malls/outlets participate extensively. More than 130 promotional activities will be held across the city in May and June. The coupons/offers are issued simultaneously on mobile Internet and mall terminals, driving consumer flow back to malls and market events. As the sales of Double 5 Shopping festival increases, we expect to see more promotional advertising on OOH.