FEPE NEWS

FEPE: Tim Delaney of Leagas Delaney: what great Out of Home advertising means to me

Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he describes his lifelong love affair with great Out of Home advertising.

It’s easy to suppose that the world of communications is in the hands of a handful of billionaires on the West Coast of the US. Fortunately this is not the case. For sure, we are relating to each other and to brands and to purchasing in totally new ways. But some verities remain and have to be respected. Or rather, they are to be ignored at the marketing executive’s peril.

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UK: JCDecaux announces the launch of a new first digital network of screens outside Waitrose & Partners' stores across the UK.

JCDecaux UK, the UK’s no.1 Out-of-Home (OOH) media company announces the launch of a new  first digital network of screens outside Waitrose & Partners’ stores across the UK.  The channel will go live from 8 April 2019 with 100 screens across stores UK wide, delivering a premium communications channel for brands.
 
The new network follows the award of a new long term Waitrose & Partners’ advertising contract to JCDecaux UK in January 2018, after a competitive tender process. The channel will feature a mixture of Waitrose & Partners content and external advertising placed by JCDecaux.

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UK: Amscreen Ships 3000th Digital Screen to Clear Channel as Digital Out-of-Home (OOH) Advertising Business Booms

Amscreen, the leading out-of-home media company today celebrates a major milestone in its production of innovative digital advertising solutions. Amscreen today celebrates the milestone moment of shipping its 3000th digital screen from its UK headquarters in Bolton, Lancashire.

Amscreen’s innovative product is helping drive the growth of the booming digital out-of-home advertising market. This achievement is made all the more impressive given the increasingly international scope of the Amscreen business.

Amscreen specialises in delivering connected displays across Europe and are Europe's No.1 digital solutions provider and innovator.

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UK: State of the Nation - Viooh

Following the changes within DOOH we asked the burning questions to some of the leading media buyers within the industry - can programmatic DOOH live up to the hype? 

Does this mean the end of brand building or is this the beginning of DOOH as an activation channel? How does DOOH fit within the digital ecosystem? Whats next?

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France: JCDecaux has won the contract for the Grenoble urban area SMTC's new generation bus shelters

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has won the 12-year bus shelter contract from the Grenoble urban area public transport authority, Syndicat Mixte des Transports en Commun - SMTC.

Financed by advertising, with no costs for the SMTC and the Grenoble urban area inhabitants, according to the business model invented by Jean-Claude Decaux in 1964, this new offer, which covers the supply, installation, operation and maintenance of a new generation of more than 1,100 bus shelters and user services, is part of a drive by the SMTC to boost the quality of life and everyday sustainable mobility, and anticipate the requirements of the future.

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AMERICA NEWS

USA: Vital Marketing Research to be Unveiled at #OOH2019

Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be released at the OOH Media Conference + Expo, to be held May 20 – 22, 2019 in Las Vegas.

OAAA is working with Publicis Chief Strategy Officer Rishad Tobaccowala to better understand how national brands perceive OOH and what the industry can do to grow ad spend among top advertisers. The research includes in-depth interviews conducted by market research firm Original Spark and online surveys.

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USA: Magna: Search, OOH drove record-breaking ad sales in 2018

Ad sales reached an all-time high in 2018 at $212 billion, with ad spending growing by nearly 10%. Q4 saw the strongest growth in 18 years at 12%, driven mainly by digital, audio and out-of-home (OOH), according to a Magna report shared with Marketing Dive. The IPG Mediabrands division predicts a 10th straight year of ad growth in 2019, with digital ad sales up 12% and linear ad sales down 5%, for a total of $217 billion.

The report also shows that OOH is outperforming every other linear channel, partly due to the increased investment from the tech sector. It grew 4.5% in 2018 to $8 billion and is the only linear media format to see consistent organic growth, per Magna.

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USA: Geopath's Kym Frank on Geopath's New Measurement System

his week’s podcast guest is Geopath President Kym Frank.  She talks about the mistakes which other media channels have made, new features of Geopath’s Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmo

Features of the new Geopath system

When we first headed down this path there was this feeling that the tool was more focused on national buying and planning.  I think now that it’s in front of everyone…they realize the opposite is true. 

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USA: LED Tower That Does Times Square NYE Ball Drop Getting Facelift

Times Square in New York is getting yet another LED digital signage display upgrade, with the out-of-home advertising firms, New Tradition, signing a master lease agreement on One Times Square – the site of the iconic New Year’s Eve ball drop.

The new 350-foot-tall digital signage screen – a collection of stacked LED boards – will handle full takeovers of the facade and the ability to “choreograph a show” across several nearby signs in Times Square.

“The creative advertising opportunities that One Times Square’s new displays present will change the media landscape of Times Square,” says Evan Richheimer, CEO of New Tradition.

New Tradition says One Time Square is one of only two stand-alone buildings offering clear, unobstructed sightlines from all points within the Times Square “bowtie” – an area that encompasses Broadway and Seventh Avenues from 43rd Street to 47th Street. The area has a daily pedestrian count of more than 350,000, and gets millions of earned impressions from film, TV, and social media – notably around New Year’s Eve.

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USA: Verizon Media releases DOOH inventory for advertisers

Verizon Media has introduced digital out-of-home (DOOH) inventory for its omnichannel DSP, meaning its customers can now reach consumers while they’re on the go by serving ads programmatically on digital billboards.

DSP customers of Verizon’s digital content arm will be able to place ads on digital screens in places such as bus and subway shelters, airport concourses, gyms, bars, and more. These customers are able to target based on location, weather, day part, demographics, and interests.

“Interest in DOOH is growing, and we know consumers want to connect with brands through multiple channels before purchasing,” said Jeff Lucas, head of North American sales and global client solutions at Verizon Media. “

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USA: DSE 2019: Digital Signage Hardware and Software from the Show Floor

You can’t have digital signage without the components to run the system, and at Digital Signage Expo (DSE) 2019, there was plenty of hardware and software to go around. Check out our slideshow to learn more.

What is a digital signage system without the pieces that make the system run? It’s easy to get carried away with the latest LED, 8K, HDR display screen. You can spend all day checking out the myriad lamp-in, lampless, short-throw projectors. However, if you don’t purchase the right components to go with them, all you’ll have is a box with a bunch of wires in it. (Speaking of, check out some of the best of those boxes in our slideshow of stand-out video solutions on the show floor).

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AUSTRALIA NEWS

Australia: OOH Advertising Spend On The Rise

The Out of Home (OOH) industry is showing no signs of growth softening after today announcing an increase of 5.9 per cent on net media revenue year-on-year in the first quarter of 2019, posting $214.9 million. This figure is up from $203.1 million for the first quarter in 2018.

Digital revenue is sitting at 55.1 per cent of total net media revenue year-to-date, an increase over the recorded 49.7 per cent for the same period last year.

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Australia: oOh!'s Unmissable Melbourne Cup campaign wins global acclaim

oOh!media has been awarded a prestigious Moodie Award for the Lexus Melbourne Cup Airport and Inflight campaign against world class international competition.

The campaign, which utilised oOh!’s market leading data, content and tech capabilities in airport advertising, was named as the Best Tactical Advertising Campaign in the airport environment in the Moodie Davitt Report’s 2019 Moodie Awards.

The win is the second time an oOh! Fly campaign has taken out a Moodie Award and the third time one of its campaigns have been shortlisted as a finalist in the Awards program which recognises best practice in social, digital media and marketing among the airport and travel retail community worldwide.

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Australia: Lendlease appoints MCN as out-of-home advertising partner

Multi Channel Network (MCN) has expanded its out of home (OOH) footprint with the announcement of a new partnership with Lendlease to represent 18 high impact, audio enabled digital screens across 11 Lendlease-managed shopping centres in urban and regional areas across Australia. The partnership will enable Lendlease’s in-house media team to focus on its relationships with retailers and brands, with MCN managing relationships with advertising agencies.

The deal will see Lendlease’s premium national digital screen network join the MCN OOH network, rebranded from TV-OOH, providing advertisers with an additional average weekly traffic of 1.56 million people. 

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ASIA EWS

Thailand: Thai O2O services provider VGI acquires 18.6% stake in rival PLANB

VGI Global Media Plc (VGI), a Thai listed online-to-offline services provider, is acquiring an 18.59 per cent stake in out-of-home media rival Plan B Media Pcl (PLANB) for 4.62 billion baht ($145.52 million), according to a disclosure to the Stock Exchange of Thailand on Tuesday. Following the deal, both players will enjoy over 70 per cent market share of the country’s out-of-home advertising industry pegged at 12 billion baht ($377.76 million).

VGI, a subsidiary of Thailand’s skytrain operator BTS Group, has got the concession to manage the media outlet on BTS skytrain while it runs the out-of-home media business through its flagship subsidiary Master Ad Plc (MACO). 

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