EUROPE NEWS

UK: JCDecaux takes LDN Drive national

As part of commitments to invest in digital out of home across the UK, JCDecaux is expanding LDN Drive - the large format digital channel - outside the capital for the first time.

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UK: Ocean Outdoor reports strong Q3 growth

Digital out of home advertising specialist Ocean Outdoor has reported a 12% rise in revenue to £29m in the third quarter of the year.

 

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France: BETC Uses Noise to Silence the City in Innovative PEUGEOT Campaign

PEUGEOT, along with agency BETC, is using energy generated from sound to power their silent electric cars.  The agency designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution.

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Poland: Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic

This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is directly influenced by things like car traffic on the nearby street and data from cell phones of people gathered around the screen.

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AMERICAS NEWS

USA: Clear Channel Outdoor 3Q 2019: Good in U.S., Poor Overseas

China problems dragged down Clear Channel Outdoor’s performance during the third quarter of 2019.  Here are the results from the earnings release and investor deck.  Insider is focusing on the results excluding effects of foreign exchange. Consolidated revenue increased by 0.7% to $668 million during the third quarter of 2019.

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USA: Media Beyond Digital and TV - GroupM

Outdoor, radio and print-based media offer opportunities for marketers. So much of the industry’s focus is on television and digital media – specifically the largest internet-based, technology-focused sellers of digital advertising. 

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USA: Sean Reilly: 'The setup for 2020 looks good.'

Sean Reilly on the positive outlook for 2020

I believe the set up for 2020 looks good. Number one, political, which was a slight headwind this year, will be a tailwind next year; and number two; we anticipate that acceleration in our programmatic channel will provide an additional tailwind.

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USA: Static vs. Digital OOH: Here is how they stack up

The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

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USA: Richard Hamlin on the California Consumer Privacy Act

Insider asked California out of home attorney Richard Hamlin to discuss how the pending California Consumer Privacy Act rules will impact out of home companies.  It looks like most out of home advertising companies are too small to have to comply with the act but you need to start paying attention to privacy issues because they aren’t going away.  

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USA: A Storm Is Coming to Times Square

Activate the Space (ATS) is pleased to announce it has reached a new extended agreement with Clear Channel New York to integrate its newly designed Media Storm headend system in 9 of the Clear Channel New York LED properties in Times Square.

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Canada: OUTFRONT Media Expands in Canada, Partners With BIXI

OUTFRONT Media OUT recently announced a five-year partnership of its Canadian business with bike-sharing organization, BIXI.  The deal will offer 600 street level ad faces in Montreal’s urban neighborhoods. OUTFRONT Media has been managing bike-sharing stations in Los Angeles, Washington, Boston and Philadelphia for the past several years.

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Canada: FrontRunner Technologies Serves up First-Ever Binaural DOOH Campaign with Campari Canada

FrontRunner Technologies, the retail renaissance leader and innovative martech company, launched an enticing and immersive digital-out-of-home (DOOH) campaign with Campari Canada, refreshing the image of the company’s iconic, two-century-old brand, Grand Marnier. 

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AUSTRALIA NEWS

Australia: oOh!media Joins The Boomtown Regional Australia Advertising Initiative

The Boomtown committee today announced that oOh!media will join the Australian-first industry initiative to showcase the value and influence of advertising to consumers in regional Australia.

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MIDDLE EAST NEWS

Dubai: Backlite wins $272m deal to 'transform' signage in Dubai

BackLite Media, an out-of-home advertising company, has secured a AED1 billion ($272 million) contract with the Dubai Roads & Transport Authority (RTA) to transform signage in Dubai.

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ASIA NEWS

India: OOH media operators welcome MP civic bodies' drive against unauthorised outdoor displays

Urban local bodies of key cities in Madhya Pradesh are seen to be taking strong steps to uproot unauthorised outdoor publicity displays, which are welcomed by the outdoor media operators in the MP markets.

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India: Times OOH helps brands garner maximum ROI at Mumbai Airport during the festive season

Outdoor advertising agency, Times OOH helped the recently concluded Diwali shopping festival at the Mumbai international airport featuring Amstrad, Amazon, Sony, Godrej Interio and Van Heusen, gain visibility among commuters.

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