FEPE OOH News 16th November 2017

FEPE OOH News 16th November 2017



FEPE: Early Bird Booking is now open for the 2018 annual Congress in Sorrento

FEPE International is to hold the next FEPE annual Congress in Sorrento from June 6th to 8th 2018.

The Congress, which will take place at the Hilton Sorrento Palace (pictured) , will welcome more than 300 delegates to a wide-ranging event including a full conference programme covering all the key issues of the day, the announcement of the 2018 FEPE Creative Awards and a full exhibition space.

As ever the Congress will provide superb networking opportunities and a range of challenging and stimulating content exploring the broader and fast changing media environment in which Out of Home is playing a fundamental and expanding role.

With Out of Home taking a greater share of media budgets in many territories across the world, the medium is now recognised as an increasingly dynamic and core element of many brands’ promotional expenditure. Delegates will have a unique opportunity to exchange ideas and gain a worldwide perspective on how OOH is developing.

The importance of creativity will once again be highlighted with a number of awards, including the FEPE Creative Award and further accolades for Life Achievement, Leadership and Technical Innovation.

FEPE President Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. It’s a unique and uniquely valuable event in Out of Home and we look forward to welcoming old and new friends in Sorrento.”

For further information and booking form visit worldooh.org

Ireland: Clear Channel Wins Contract for Tesco Live Digital Screens

Clear Channel Ireland has won the contract to install 70 digital screens in Tesco stores nationwide following a competitive tendering process.

The new network of screens will be known as Tesco Live and Clear Channel will be responsible for selling the advertising space on the screens as well as maintaining them. According to Clear Channel, the screens will be located in premium positions at the entrance to Tesco stores and are being provided by Amscreen, Europe’s leading digital signage solutions company.

The portfolio will be powered by Play IQ, Clear Channel’s intelligent scheduling and content management system which enables seamless ad-serving across all sites.

Read more

UK: Clear Channel Unveils the First DOOH Christmas Gift Guide

Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season.

The campaign showcases products from six advertisers including Coty, Estee Lauder, NARS, Philips, NARS, Very and ViFit, and is currently running nationwide across 900 screens from Adshel Live’s digital street furniture network located in premium locations targeting shoppers on busy high streets and roadsides.

The first of its kind campaign was inspired by traditional printed Christmas gift guides and the concept has been adapted to utilise DOOH’s creativity and flexibility. Each 10 second spot includes all six brands in creative reminiscent of the traditional gift guide layout, and features subtle animation to drive cut-through and engage consumers. The campaign will be live during shopping hours and will be played out 2 million times during its two week run, reaching an estimated audience of 6.2 million people.

Read more

UK: adi.tv's Virtual Hybrid digiBOARD Wins Gold at the Football Business Awards

ADI’s Virtual Hybrid LED technology, developed with augmented reality experts, Supponor, won another innovation award – this time Best Use of Technology in Football at the 2017 Football Business Awards.

The honour follows success at the Sports Business Awards earlier this year, where Virtual Hybrid digiBOARD earned gold for Sports Technology of the Year at the Sports Business Awards in London.

Virtual Hybrid digiBOARD transforms the commercial potential of digital perimeter advertising by combining traditional LED, visible to fans in the stadium, with augmented reality technology, which makes it possible to virtually overlay the perimeter content seen by different international audiences watching the same match. In essence, a Virtual Hybrid system makes it possible to commercialise the perimeter media inventory in live sport multiple times over, whilst allowing brands to localise their message for different audiences.

Read more

UK: JCDecaux wins the Greater Anglia rail contract

JCDecaux will install a new network of digital 6-sheet screens at train stations across Greater Anglia’s estate. The contract win comprises a key part of JCDecaux’s ongoing #onebillioneyeballs digital transformation strategy. The programme aims to extend its digital leadership position by doubling its digital viewed impressions during 2017.

The new digital network will create exciting new opportunities for advertisers to target commuters in the region through major transport hubs including Cambridge rail station (with a weekly footfall of 210,906), Chelmsford (181,246), Tottenham Hale (122,373), Shenfield (101,215), Colchester (97,368), Norwich (89,930) and Ipswich (77,207).

Read more

UK: Urban Digital Network to Grow Following UK Acquisition

Vincent Whelan, the managing director of Urban Digital Network has acquired a strategic network of 200 Adpod D6 screens in 53 Shopping Malls across the UK, delivering a presence in many key cities and towns. With the acquisition,

Whelan is expanding his footprint in the UK which already includes the iconic outdoor digital screen adjacent to Cineworld cinema in Leicester Square and a number of larger mall digital screens.

Read more

UK: JCDecaux announces new digital offer for Westgate Oxford

JCDecaux is the media partner for Oxford’s new premium, leisure destination, Westgate Shopping Centre. The £500 million development is the city's premium shopping and leisure destination.

The contract – with longstanding partner of JCDecaux, Landsec,- sees the launch of 17 premium 80” digital 6-sheet screens and two of JCDecaux’s giant M-Vision portrait style screens.

All have been strategically located across both floors of the shopping centre which is anchored by a flagship John Lewis. For the launch, JCDecaux partnered with Nespresso to deliver a digital domination.

Read more


USA: How Digital Data & Innovation are Making OOH a Core Media Buy

Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business.

The transformation began a few years ago with the development of high-quality, high-definition digital display technology. The integration of information used to draw insights from huge data sets followed.

OOH continues to innovate as industry leaders consider how the newest technological advances may impact the business in positive ways, many not yet imagined. Some of the fascinating opportunities on the horizon include driverless cars, trucks, and buses; flying drone delivery and drone marketing; hyper-loops and high-speed rail; hover-boards and electric vehicles; augmented reality and virtual reality; additive manufacturing; and 3D printing. Some of these advances may impact the OOH industry directly or indirectly.

Read more

Brazil: Sao Paolo's ingenious move for return of banned billboards

Outdoor advertising is creeping back into one of the world’s biggest cities after a decade of being banned. In 2007, São Paulo’s then-mayor shocked marketers and ad agencies by making illegal everything from billboards to large store signs in the Brazilian city of 21 million people.

At the time, São Paulo had been overrun by huge billboards, and previous efforts to work with the ad industry to curb their proliferation largely failed, leading to the drastic “Cidade Limpa” (“Clean City”) law in 2007 that transformed the urban landscape.

Now, a pro-business mayor, João Doria, wants to auction off rights to bring some back in return for ad dollars for public works. The city has just opened bids for 32 LED panels, one for each of 32 bridges on the ring road that is a major traffic artery encircling the city, reports Meio & Mensagem, Ad Age’s editorial partner in Brazil.

Read more

USA: Intersection Completes $150 Million Equity Raise to Power Smart Cities Vision

Intersection has announced the close of a $150 million funding round. The investment was made by a consortium of investors led by Graham Holdings Company, with participation from new investors ArrowMark Partners and NewSpring.

Intersection will use the funding to bring the highly-successful and fast-growing Link product and other smart city technologies to cities and transit systems around the world, accelerate the digitization of its existing media asset network in top U.S. DMAs, and develop the next generation of its technology platform. “We believe in the transformative power of technology to elevate the urban experience – delivering benefits like free internet connectivity, real-time information, localized content, and civic services – as Link has done on the streets of New York City and London,” said Ari Buchalter, CEO of Intersection.

“We are incredibly excited to be joined by a visionary group of investors to help propel our technology leadership position in the smart cities and digital media spaces.”

Read more

Canada: OUTFRONT Media Announces Activation Of The First Screens In Toronto's Yonge Dundas Square

OUTFRONT Media Inc. has announced the activation of the first screens within its multi-stage digital signage project in Yonge-Dundas Square, Toronto. The 10-year agreement includes the installation of 10 digital screens, 5 of which are exclusively for use by Yonge Dundas Square.

These 5 screens will be used for community and event messaging that will augment the visitor experience at the popular city destination, one of the busiest intersections in the country. "This marks a truly unique relationship, enabling OUTFRONT to partner with this key community and event space within Toronto.

This project will dramatically enhance the visitor experience at events, while providing a vehicle for ongoing communication during non-event periods," says Michele Erskine, CEO, Canada for OUTFRONT Media.

Read more

USA: Credibility: The Obstacle To Programmatic Ad Buying In Digital Signage

The impressive growth in events and participation at the recent New York Digital Signage Week (NYDSW) indicates two notable trends. First, it’s a clear sign that digital signage has emerged as a maturing industry after nearly two decades of foundation building. Second, it’s clear that the place of this Olympic style event of events on our autumn calendar is permanent.

Both are of course good things. Any opportunity to gather this many players with varied interests and perspectives on common challenges is a win for all participants. Whether the topic is technology, investments, M&A, content, ad selling, measurement or other pieces of our increasingly complex puzzle, conversations spark ideas and innovation.

The well-planned events enabled their sponsors and attendees to explore matters of interest to each. The slow march toward making the purchase of ad campaigns across networks as easy and automated as it is on the web was certainly a topic that came up at many of the week’s events. A related topic, credibility, was not openly discussed but needs to be confronted with more urgency regarding the issue of programmatic ad buying within our industry.

Read more


Australia: oOh! Media partners with Stockland and Charter Hall to upgrade screens

Ooh Media is helping Stockland and Charter Hall upgrade their retail advertising experience across more 90 shopping centres. Stockland and Charter Hall are set to upgrade the retail advertising experience across more than 90 shopping centres nationally following a new partnership with media company, oOh!media.

The new long-term agreements will see oOh!:

Refresh 39 large, medium and local Stockland centres, with the installation of more than 240 new digital Shopalive panels. The agreement also sees the addition of new large-format EVOKE screens in 19 centres and content including video, current affairs, entertainment and local news along with advertising; and,

Upgrade retail advertising in 56 Charter Hall centres throughout the country, 13 of which are new centres to the oOh! portfolio. This includes the addition of 250 new digital Shopalive panels.

Read more

New Zealand: New advertisers drive double-digit Outdoor growth

Outdoor advertising revenue for the first nine months of 2017 has reached just over $85 million – 24% ahead of the same period last year. September stood out, reaching $11.3 million – the second highest month on record.

The figures, based on OMANZ members only who account for around 87% of the total outdoor advertising revenue, also show advertising on static OOH formats account for 54% of the total year-to-date revenue, while digital OOH formats represents 46%.

This continued growth in revenue has meant that a greater number of advertising categories are investing into the medium. An analysis of Nielsen Adquest Outdoor ratecard data indicates that the top six categories – Leisure/Entertainment, Government Departments/Services/Community, Telecommunication, Investment/Finance/Banking, Beverages, and Foodstuffs – account for just over half of total revenue.

Read more


Nigeria: LASAA begins clampdown on outdoor advertising debtors

The management of the Lagos State Signage and Advertisement Agency (LASAA) has started a clampdown on debtor agencies, its Managing Director, Mobolaji Sanusi, has said.

This followed the directive of Governor Akinwumi Ambode, to ministries and agencies to begin the enforcement on defaulters and debtors. Sanusi said: “We have just finished our strategy session to know how best to enforce those on our debtors’ list.

“We are scaling up our compliance and enforcement to ensure that outstanding dues to the agency are paid up before the end of the year. For clarity, we have categorised our enforcement teams into billboards, business signs and mobile advertising vehicles.

“For billboards, we are going after all the defaulters who have refused to pay up their yearly permit fees. “In line with our collection model, all billboard owners are subjected to a payment plan every year. We have discovered that 60 per cent of the categories that are supposed to have paid up their outstanding to the agency are still in default.”

Read more


India: Advertising industry creates SOP for outdoor media

The Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (SOP) to be followed by members of both Associations, with a view to regulating and growing the Indian Outdoor Advertising Industry.

According to a media statement, this landmark agreement in the history of the outdoor advertising in India will go a long way in building advertiser confidence in buying outdoor sites and enable them to invest more in outdoor media and exploit its true potential.

Nakul Chopra, president, AAAI said, “Many vexing issues have been sorted out in an amicable manner through healthy debate and discussion over the past few months. I am confident that this will go a long way in growing the OOH industry.”

Noomi Mehta, president IOAA (and FEPE Vice President) said, “The agreement is a significant step and I do hope that both outdoor site owners and agency owners will carry out their responsibilities in order to benefit from the advantages that the SOP spells out for both parties.”

Read more