FEPE OOH News 31st January 2019

FEPE OOH News 31st January 2019



FEPE Congress in Dubai - Early Bird booking closes today!

Early Bird booking for the 2019 FEPE International Congress in Dubai from May 1-3 closes on January 31.

Early Bird delegate rates are €1000 for FEPE members (€1100 after January 31) and €1750 for non-members (€1850 after Jan 31.)

The Congress will be held at the Dubai InterContinental Festival City. Accommodation (to be booked separately by delegates) is available in the InterContinetal Festival City and Crowne Plaza Dubai Festival City (joined via a lobby) and Holiday Inn Dubai Festival City, ten minutes’ walk away.

Accompanying Person registration fee, which gives access to the social programme only (including the Gala dinner and casual dinner) is €450.

FEPE International will be holding its third special Networking Event at its 60th Congress in Dubai from May 1-3.

The ‘speed-dating’ event, open to exhibitors and sponsors, will be held in the Exhibition space adjoining the main Congress hall and take place on the afternoon of May 1, prior to the opening reception.

FEPE board members and other key players from the global Out of Home industry will visit each Exhibitors’ stands for ‘speed dating’ conversations and demonstrations.

FEPE International Executive Director John Ellery says: “The exhibition has always been a key part of Congress, providing invaluable connections and sales leads for exhibitors, many of whom have participated consistently over the past few years.

“The speed-dating’ event has brought another dimension to Congress with a busy Exhibition Hall at this popular event at last year’s Congress in Sorrento. We’re sure this year’s special Event in Dubai will be even more productive and enjoyable.”

A small number of Exhibition places are still available. For package details contact mark@worldooh.org or richard@worldooh.org. For further details and to register for the Dubai Congress go to www.worldooh.org.


UK: Global earnings hit record ahead of outdoor spree

Global has reported a ninth year of increased profits, underlining how it was in a strong financial position at the end of its last financial year – before it made its triple M&A move into the out-of-home sector in autumn 2018.

Global Media and Entertainment, the UK holding company for Britain’s biggest commercial radio group, increased earnings before interest, tax, depreciation and amortisation by 34% to £104m in the year to March 2018.

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UK: JCDecaux launches London's largest digital billboard network

JCDecaux announces LDN Drive – a powerful new large format digital channel launching in London.  

LDN Drive is set to transform the opportunities for advertisers to drive brand fame in the capital, delivering 60m weekly viewed impressions* across 120 roadside digital screens in 29 London boroughs.

LDN Drive will be the largest digital 48-sheet network in the capital reaching nearly 4m Londoners. Developed on key arterial routes, LDN Drive will have a screen size that is 20% larger than the market average.  With digital screens on Tottenham Court Road, Chiswick High Road, Wandsworth Road and South Circular Road, LDN Drive delivers the first broadcast digital large format channel in London.

Powered by the new DRIVE mobile data-set the channel can be optimised for audience delivery mapping the unique audience profiles throughout the day and by day of week. The creative possibilities are enhanced by creative ad-serving to deliver the right ad to the right customer at the right time and place.

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UK: Talon appoints Barry Cupples as Global CEO

Talon, the independent Out of Home (OOH) specialist agency, is excited to announce the appointment of Barry Cupples, formerly Global Investment CEO with Omnicom Media Group, to the role of Global CEO. The move strengthens Talon’s senior management team as the company continues to grow at a prodigious pace. 

After six years of outstanding growth and success in the UK, Talon is embarking on a programme that will transport its award-winning OOH planning and buying skillset into global markets. 

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UK: Holland & Barrett wins TfL diversity contest with ads tackling the menopause

Health retailer Holland & Barrett has been crowned the winner of a Transport for London (TfL) competition which called on brands to better reflect the diversity of women in the city, unveiling a campaign tackling the "last taboo" – menopause.

Last year, TfL launched 'The Women We See' contest, giving advertisers the chance to pitch for £500,000 worth of free digital and out-of-home (OOH) ad space across the capital's transport network.

Holland & Barrett's 'Me.No.Pause' campaign will profile a diverse range of women going through the menopause. It fought off 90 other submissions to appear on the tube, buses and bus stops across London, supported by TfL media partners Exterion Media and JCDecaux.

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UK: NHS Blood and Transplant uses live transfusion data to encourage donations

NHS Blood and Transplant has launched a digital out-of-home (OOH) campaign spanning 100 sites around the UK, in an effort to boost the number of regular blood donors by emphasising the personal and local benefits of blood transfusion.

Devised by creative agency 23red the campaign harnesses live data to inform donors of the volume of appointments available in their local area, including the precise location, distance and number of first-time donors seen in the past week.

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Netherlands: Daktronics To Unveil Optica Product Line at ISE 2019

Improved digital banner also on display at tradeshow in Europe

Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will be attending ISE (Integrated Systems Europe) 2019 in Amsterdam. The company will be showcasing their new Optica product along with an improved digital banner application when the show opens on February 5. Daktronics will be in Stand K245 in Hall 8.

“We’re excited be exhibiting at ISE for the 16th straight year,” said Pete Egart, vice president of Europe, Middle East and Africa markets for Daktronics. “Our new Optica product features 0.9-millimeter line spacing and is the industry’s first sub-1-millimeter display with outdoor brightness levels. It’s fully capable of HD and 4K resolution to provide amazing image quality. We encourage attendees to stop by our stand to take a closer look and talk with us about our other product offerings.”

The Optica series provides a modular canvas video display option that is seamless compared to LCD technology with more energy efficiency and better brightness. The product is designed for retail applications, corporate offices and other close viewing applications.

Daktronics will also be showing their newest hanging digital banner product at their stand. This double-sided offering is 64% thinner and 40% lighter than the company’s previous generation of the product. It’s more appealing in shopping centers and gathering areas with better aesthetics.

For more information on Daktronics presence at ISE, visit www.daktronics.com/ise.

Switzerland: Swiss Poster Award 2018 shortlist: broader range of submissions and 34 campaigns nominated

The Swiss Poster Award is one of the biggest competitions for creative commercial communication in analogue, digital, and innovative advertising in Switzerland. It recognizes outstanding creativity, emphasizes the value of design, and underscores the importance of Out of Home advertising. Winners will receive their awards at the “APG|SGA Poster Night” on March 7, 2019. The shortlist has already been finalized: 34 of the campaigns nominated have seen off the competition from a total of 330 contributors and – even before any prizes are awarded – are regarded as being among the best creations of 2018.

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Germany: Sky Deutschland and Serviceplan's take on classic posters

It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use.

In the last two years Twitter and Spotify have won global Out of Home Association FEPE International’s Classic (traditional) creative award. Sky in the UK is the biggest user of posters (mainly classic) and now Sky Deutschland has produced a striking such campaign through Serviceplan Campaign X.

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USA: Look up! Las Vegas sees more supersized, splashy outdoor ads

Las Vegas may look a lot more like Times Square in the future.

Local advertising experts are predicting more wallscapes and building wraps will hit the valley, especially in areas near conventions and trade shows.

“It’ll be the Manhattanization of the Strip,” said Chad McCullough, president of local marketing company Elite Media Inc. “With change and growth in the convention center and big events always in Las Vegas, we’re trying to make it a viable advertising medium for big, national brands.”

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Canada: Pattison Gets Smart With Calgary Transit Line Digital Posters

The city of Calgary in western Canada now has smart city-ish digital posters along four new rapid transit bus lines – showing next bus information in rotation with booked advertising.

The screens went in on the nickel of the media company PATTISON Outdoor Advertising, with 87 freestanding structures across the three and soon four new lines of Calgary’s MAX Bus Rapid Transit (BRT) service. In all, PATTISON now has a combined total of 172 screens running on the city’s bus and light rail system. At least some LRT platforms already had screens with next train information.

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USA: Apple is holding a global iPhone photography contest, and the prize is that your photo could be used on a billboard

Apple is giving people around the world a chance to submit photos shot on an iPhone to a global photography contest.

The prize? If you took one of the 10 photos chosen, your shot could be used on billboards, in Apple stores, and on Apple's Instagram. "No substitutions or cash redemptions. Prize has no cash value," Apple said in its rules for the contest.

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Australia: GOA Expands ICONIC Series with First Wall Mounted Digital Billboard

Australian Out-of-home player, GOA has announced the addition of another billboard to its digitally-advanced ICONIC range. Spring Hill is the latest Brisbane suburb to gain a visually superior and digitally advanced ICONIC billboard and its integration into 201 Leichhardt Street’s south-facing facade is a first for GOA and the ICONIC series.

The Spring Hill ICONIC is the first wall mounted ICONIC to be erected by GOA. The innovative design incorporates the use of the existing architectural fins on the building to produce an eye-catching LED lighting feature which illuminates staggered lengths of the wall between fins creating an “equalizer” effect. The lighting effect changes colour with each creative, highlighting the dominant tone.

Chris Tyquin, Managing Director of GOA said that Spring Hill’s new ICONIC site is a testament to the success of the series and speaks to the future of the industry:

“The future of billboards is digital. That’s undisputed. However, it’s GOA that is looking beyond even that to what consumers will want 100 years from now. Nobody knew they needed a smartphone until the iPhone rolled around—that’s what the ICONIC series is, a shot in the arm for both the marketplace and the consumer.” said Chris Tyquin, CEO & Joint-Managing Director of GOA.

GOA’s Spring Hill ICONIC site marks the 8th ICONIC to be built in Brisbane. It employs the same principles as the rest of the ICONIC series in Brisbane, boasting luminescent features within the structure, that morph with the artwork and landscaping around the site, all of which adds to the visual amenity of the space.


Lebanon: Pikasso Acquires all the 8 Highway Large Format Locations of Parapub

Pikasso has announced that it has acquired the assets of Parapub consisting on 2 Walls, Nahr El Mott and Zalka, and 6 Large Format Rooftops all of them located on the most trafficked highway of Greater Beirut from Nahr El Mott to Antelias.

The addition of these 8 prime locations will bring, thanks to their concentration on a stretch of highway of just 3.3 km, an added value to the collection of Pikasso Large Format Classic locations.

Antonio Vincenti, Chairman and CEO of Pikasso, said: “We are delighted to have reached this agreement with Parapub, whose founder Tony Nassar is a veteran of the OOH scene.
We shall have at heart to continue on his path in a respectful spirit, while being open to the opportunities offered by new technologies.”

Tony Nassar, Chairman and CEO of Parapub, said: “We are also delighted to have concluded this agreement with Pikasso, one of the Leaders of Outdoor Media in Lebanon and the Mena Region. We would like to take the opportunity to express our gratitude towards our faithful clients, Advertising Agencies, and Media Buyers, for their trust in our company over the past 27 years.
We wish Pikasso and its professional team all the luck and success in their future endeavor.”


Asia: OOH ads outperform other traditional formats, new report finds

Magna Intelligence and Rapport have released their latest report on global out of home media. The report reveals the state and trends of OOH in 70 countries, including total OOH spend, by segment, and digital vs static. This has been complemented by in-depth analyses and insights for the top 20 markets.

The report finds that OOH outperforms other traditional media formats and is the only segment that has experienced consistent growth in global advertising sales over the last ten years, thanks to digital innovation. 

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India: India's OOH sector tackles lack of metrics

India’s OOH industry is expected to benefit this year from infrastructure spending and government initiatives – as well as elections and sporting events – but it urgently needs to address the lack of standard metrics for this this sector, according to observers.

While the ‘smart cities’ campaign and the expansion of the airport network, for example, are opening up new opportunities, OOH lags other media in reporting impact – and that may affect how advertisers choose to use it.

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