FEPE OOH News 9th March 2017

FEPE OOH News 9th March 2017



FEPE Stockholm Congress: Exclusive Networking Event for Sponsors and Exhibitors

For the first time FEPE International is holding a special networking event for exhibitors and Sponsors at its annual Congress.

This will be held from 3.00-5pm on June 7 (preceding the opening reception) in the Congress hotel Exhibition Area at the Stockholm Congress running through to June 9.

The Exhibition has become an important part of the Congress with exhibitors displaying a wide range of technology and new products that have a rapidly growing role in Out of Home as it changes to meet the marketing and technical challenges of the 21st Century.

The networking event will be attended by FEPE board members representing the global Out of Home industry and their technology and procurement teams, as well as other specially selected decision makers and technology experts relevant to the exhibitors.

Each exhibitor will be given exclusive time with the audience to showcase their products and answer questions as well as make valuable contacts to follow up during the rest of the congress.

All congress delegates will also have ample opportunity to tour the Exhibition during the FEPE Congress with the Exhibition situated in the main break out area where delegates will have teas, coffees and lunch on both Congress days.

Executive Director John Ellery says: “The Exhibition is a great showcase for companies who are helping to transform the industry. This special event will make them an even more integral part of what will be FEPE’s biggest and most successful Congress to date.”

If you want to be a part of this event by exhibiting at the congress or for more information on sponsorship contact mark@worldooh.org or richard@worldooh.org

Delegate booking form is available on the FEPE Homepage

UK: 8 Outdoor appoints Alan Brydon as chairman

Digital out-of-home media owner 8 Outdoor has named Alan Brydon as its new chairman - as well as announcing three additional senior hires.

Brydon first joined 8 Outdoor in 2016 as non-executive board director. Prior to this, he was chief executive at Outsmart, which was downsized last summer less than a year since its launch.

He takes over from John Story, who is stepping down after two years in the role but who will remain a major investor in the business. Meanwhile, 8 Outdoor has appointed Kanjeev Sikka as strategic business director, while Tania Doorn joins as head of direct sales and Rob Smith as development director.

"In just 18 months we have become the fastest growing digital out of home media owner in the UK market and we are now entering the next phase of our growth strategy," said CEO Cennydd Roberts.

"This team of hugely talented people will support our drive to put more screens in more cities to provide advertisers with more audience and more choice. We are ready to help our customers make the very most of the incredible benefits offered by our rapidly expanding UK estate of digital billboards."


UK: JCDecaux says having 'good' first quarter in Britain - CEO

JCDecaux is no longer planning to reduce investments in Britain, which it had considered following the country's vote to leave the European Union, after "a good first quarter", its co-CEO told Reuters.

The family-run company had said last year it would review the number of advertising screens it was installing in Britain following the Brexit vote.

"For now, we decided not to reduce (investments) because sales are better than expected," chief executive Jean-Francois Decaux told Reuters.

"We thought Brexit would impact sales, but we had a very good last quarter in England and we are having a good first quarter." Brexit has so far had no impact on advertising investments in Britain where the retail sector has benefited from an increase in sales to foreigners eager to profit from weakness of the pound, Decaux added.

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France: JCDecaux: Full-Year 2016 Results

  • Adjusted revenue up +5.8% to €3,392.8 million, adjusted organic revenue up +3.3% 
  • Adjusted operating margin of €646.5 million, down -7.0% 
  • Adjusted EBIT, before impairment charge, of €351.4 million, down -5.4% 
  • Net income Group share, before impairment charge, of €223.5 million, down -7.4% 
  • Net income Group share of €224.7 million, down -3.9% 
  • Adjusted free cash flow of €263.7 million, down -20.9% 
  • Dividend per share proposed for the year 2016, to €0.56, in line with 2015 
  • Adjusted organic revenue growth expected to be slightly negative in Q1 2017

JCDecaux SA announced today its results for the year ended 31st December, 2016. The accounts are audited and certified.

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UK: Sir John Hegarty on the power of digital OOH and it’s creative potential

Watch the video here

UK: JCDecaux unveils its 50th extra-large premium digital screen, The West Hill Tower

JCDecaux has added a new extra-large digital screen, The West Hill Tower, to its already impressive network that is fast approaching 600 million digital viewed impressions.

Situated by the South Circular and A3, The West Hill Tower is situated in the heart of the highly affluent South-West London corridor with a large audience heading to and from Central London.

This is JCDecaux’s 50th extra-large premium digital location and follows Route’s latest data release that re-confirms the Company’s leadership in digital Out-of-Home (DOOH).

The network of 50 digital screens delivers an extra 40 million viewed impressions towards the company’s goal of reaching #onebillioneyeballs by the end of 2017.

Spencer Berwin, Co-Chief Executive Officer at JCDecaux said: “I am delighted we have reached yet another milestone in our Digital journey with the launch of our 50th extra-large digital screen in the UK. The West Hill Tower illustrates our sustained investment in quality, high impact digital and our commitment to doubling our digital eyeballs by the end of 2017”.


USA: What OOH Media Company Principals Are Saying

Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews.

Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. This valuable input, via one-on-one interviews:

  • Helps guide OAAA
  • Elicits great ideas (along with constructive criticism)
  • Inoculates against the enemies of trade associations: distance and assumption about what’s important

Ten Points from OOH Media Company Principals

1. Protecting the industry in Washington is vital, but we also want help at the state and local level

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USA: OOH ad revenue reaches historic high in 2016

Out of home (OOH) advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 2.7 percent in the fourth quarter, compared to 2015.

The revenue total marks a record high for OOH with 27 consecutive quarters of growth since the recession.

“OOH has set record revenue levels for two consecutive years, and every OOH format grew in 2016,” said OAAA President & CEO Nancy Fletcher.

“OOH continues to grow alongside digital media, while most forms of traditional advertising struggle in today’s audience-fragmented environment.”

Among the top revenue categories, those with the greatest growth increase in 2016 included Miscellaneous Local Services & Amusements +9.2 percent; Automotive Dealers & Services +6.8 percent; Financial +5.5 percent; Restaurants +4.7 percent; Government, Politics and Organizations +3.8 percent; and Public Transportation, Hotels and Resorts +2.7 percent.

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Canada: PATTISON Outdoor and Havas Share Empowering Messages on Digital Billboards for #GirlPowered

#GirlPowered campaign for the Canadian Women's Foundation provides girls an opportunity to create and share positive, empowering messages on digital outdoor screens across Canada

With so much exposure to highly provocative, sexist, and idealized images of females in media, it can be increasingly difficult for girls to develop high self-esteem and grow into positive, healthy individuals. One recent campaign hopes to change all this and negate unrealistic expectations.

Launched in October 2016 as part of International Day of the Girl, #GirlPowered is a Havas and Canadian Women's Foundation partnership aimed at giving girls of all ages the opportunity to share messages of positivity and empowerment that help build confidence and self-esteem.

As part of this continuing initiative, PATTISON Outdoor Advertising has graciously donated advertising space on its digital outdoor network of screens across the country.

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USA: Public Wi-Fi kiosk trend hits San Antonio area

Bexar County will be the next community to offer free public Wi-Fi through silver monoliths planted in sidewalks.

Bexar County, Texas, joined a growing group of governments Tuesday when commissioners signed an agreement with CIVIQ Smartscapes to install six Wi-Fi kiosks in San Antonio this summer. The new kiosks — which cost the county $280,122 — will expand Wi-Fi offerings and serve a pilot of how the technology performs in the city's downtown and Southside neighborhoods.

Unlike New York and Chicago, the county is not using advertising to cover its costs because state law prohibits such an arrangement. Whatever the funding model, the purchase represents a trend in local government toward the adoption of public-facing technology that can serve up not only informat

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USA: Lamar Advertising Company Expands Media Footprint in Fort Collins

Lamar managing bus advertising displays as part of new contract with Transfort Baton Rouge, LA

Lamar Advertising Company today announced its new transit advertising contract with the City of Fort Collins. The agreement commenced January 1, 2017, and will allow local, regional and national brands to reach consumers through a variety of advertising displays managed by Lamar on Transfort bus inventory. Transfort provides transportation services for approximately 14,600 commuters on a typical weekday, and over 4 million rides annually through its fleet of buses.

The MAX Bus Rapid Transit serves major activity and employment centers throughout Fort Collins including Midtown, Colorado State University and Downtown. MAX also links with other Transfort bus routes, Park-n-Rides, the City's bicycle/pedestrian trail system, and other local and regional transit routes to provide seamless service for passengers.

Lamar will offer advertising space on the MAX Bus Rapid Transit System interiors, as well as the interiors and exteriors of Transfort buses, reaching consumers in the greater Fort Collins and Loveland markets.

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Australia: Out-Of-Home Revenue Continues To Grow In February

The Out-of-home industry today reported a net media revenue of $59.2 million for the month of February, that is a year to date growth of 6.7 per cent.

This represents an increase of 2.1 per cent from February last year, which posted a net media revenue of $58.0 million.*

“Out-of-home is delivering growth and we anticipate that this will continue as a result of the industry’s investment in digitisation, insights and innovation to drive results for advertisers,” said Charmaine Moldrich, CEO of the Outdoor Media Association.

Digital OOH net media revenue makes up 43.8 per cent of total net media revenue year to date, up from 33.7 per cent for the same period last year.

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Dubai: All eyes on Dubai skyline for wonder ads

Images of an ice-cold Coca-Cola suspended in the sky on a hot summer’s day or the latest Mercedes-Benz projecting from one of Dubai’s iconic buildings could be the next level of advertising targeting UAE consumers.

A United Kingdom start-up has patented a new display medium that could revolutionise the advertising world and the way we make consumer choices.

Lightvert Ltd, a tech company run by American entrepreneur Daniel Siden, has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer’s retina. Images are generated using a single vertical line of light, so do not exist in reality.

Adverts up to 200 metres tall could appear, but only in the viewer’s eye.

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India: Indian Railways to auction branding and advertising rights of trains

The next time you board a Dehradun or Lucknow Shatabdi, it might be wrapped in Patanjali Ayurved signage and be called the Patanjali Shatabdi. Indian Railways will start mega auctions for the branding and advertising rights of over 1,000 of its trains from next week to monetise its existing assets.

Brands vying for these five-year contracts include Baba Ramdev's Patanjali Ayurved and e-wallet giant Paytm.

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