Opening the WOO Central European Forum in Warsaw, Tom Goddard argued that OOH’s status as the most trusted medium is the key to growing the sector as social media comes under regulatory and commercial attack, and set out four drivers of growth.
WOO has added ten new members from five continents – seven national media owners, two OOH service providers/suppliers and one national association – from the UK, USA, Korea, Oman, Qatar, New Zealand, Croatia, Monaco, Pakistan and UAE
Warsaw exhibitor Absen has published a white paper on energy efficiency in outdoor LED. It shows where more than half the power in a conventional screen is lost, why dimming is not saving, and what a full-chain approach is worth over five years.
Former Ocean Outdoor founding director Iain Chapman becomes Managing Director of Abode Residential Media as the residential DOOH network, now approaching its first full year of trading, accelerates its UK expansion and looks towards Northern Europe.
ALMA CEO Giorgi Trapaidze on Georgia’s OOH market, winning international advertisers, resilience in a challenging region, city partnerships and international expansion, ahead of WOO Warsaw 2026.
The WOO Central European Forum opens in Warsaw on 21st October. Tom Goddard, keynote Bartosz Hojka of Agora Group and WOO’s global leads on regulation, sustainability, data and programmatic - with trust in the medium as the thread throughout.
Ahead of the WOO Central European Forum in Warsaw, AMS CEO Marek Kuzaka talks about a Polish OOH market that has come through the pandemic and the war in Ukraine to reach PLN 1 billion, the rise of DOOH to nearly 30% of revenues, programmatic, commerce me
As the Out of Home industry prepares to gather in Warsaw on 21-23 October, WOO thanks the sponsors, exhibitors and supporters who are making the Central European Forum possible.
Dean Udatny of Go2Digital and WOO Creative in Residence Dino Burbidge host the final Deep Dive at the WOO Central European Forum, Warsaw, 21–23 October 2026 – an example-rich session on where and how AI can be used in DOOH campaigns.
PODO Media Network CEO and WOO Asia Ambassador Daewon James Kim brings Seoul’s experience of large-format digital OOH to the WOO Central European Forum in Warsaw, 21–23 October 2026. #WOOWarsaw26
WOO appoints its first Ambassador in Pakistan as The #IRL Conference brings international speakers to Karachi on 5 November 2026 for the country's first dedicated Out-of-Home conference.
Trust takes centre stage at the WOO Central European Regional Forum in Warsaw, 21–23 October 2026, with keynote Bartosz Hojka and sessions on regulation, sustainability, data and measurement. Registration is open.
Report 2 of the WOO Global pDOOH Expenditure Study 2026 reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded.
Agora Group CEO Bartosz Hojka will deliver the keynote address at the WOO Central European Forum in Warsaw, 21–23 October 2026, held at the Radisson Collection Hotel in conjunction with OOHlife.
WOO publishes the first independently aggregated, supply-side measure of programmatic DOOH: $1.339bn in 2025, 7.0% of global DOOH spend, aggregated by PwC from twelve SSPs across 40+ markets.
Legal and political affairs expert Dr Kai-Marcus Thäsler will address the WOO Poland Forum on the rising tide of restrictive legislation facing Out of Home across Europe – and what the industry must do to stay on the right side of it.
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday September 24th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
The Asia OOH Seminar in association with WOO comes to Ho Chi Minh City on 12–13 November 2026 - two days on audience measurement, programmatic DOOH, automation, AI and cross-market collaboration for around 100 OOH leaders from across Asia.
