WOO appoints its first Ambassador in Pakistan as The #IRL Conference brings international speakers to Karachi on 5 November 2026 for the country's first dedicated Out-of-Home conference.
Trust takes centre stage at the WOO Central European Regional Forum in Warsaw, 21–23 October 2026, with keynote Bartosz Hojka and sessions on regulation, sustainability, data and measurement. Registration is open.
AiOO founder and CEO Hammad Benjelloun joins WOO for a members' webinar on how AI turns DOOH and in-store screens into a retail media channel brands can target, buy programmatically and prove all the way to the checkout.
Report 2 of the WOO Global pDOOH Expenditure Study 2026 reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded.
Agora Group CEO Bartosz Hojka will deliver the keynote address at the WOO Central European Forum in Warsaw, 21–23 October 2026, held at the Radisson Collection Hotel in conjunction with OOHlife.
WOO publishes the first independently aggregated, supply-side measure of programmatic DOOH: $1.339bn in 2025, 7.0% of global DOOH spend, aggregated by PwC from twelve SSPs across 40+ markets.
Legal and political affairs expert Dr Kai-Marcus Thäsler will address the WOO Poland Forum on the rising tide of restrictive legislation facing Out of Home across Europe – and what the industry must do to stay on the right side of it.
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday September 24th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
The Asia OOH Seminar in association with WOO comes to Ho Chi Minh City on 12–13 November 2026 - two days on audience measurement, programmatic DOOH, automation, AI and cross-market collaboration for around 100 OOH leaders from across Asia.
US$54bn in global revenues, a record-breaking London Congress, and a clear agenda for growth -- WOO's momentum now carries to Warsaw, where Out of Home leaders from across Central Europe gather for a landmark Regional Forum, 21-23 October.
The inaugural Pakistan Country Forum presented in Association with WOO comes to Karachi on 5 November 2026: The #IRL Conference, Pakistan's first dedicated OOH event, under the theme #IRL x Unskippable -- keynotes, panels and a closing Gala Dinner.
Just a week left for Early Bird rates to WOO's Central Europe Regional Forum in Warsaw, 21-23 October. Automation, programmatic, data, AI, creativity and sustainability -- book before September 11.
For the third year, Essays for Peace invites WOO members to turn their DOOH screens into candlelight on the UN International Day of Peace, 21 September -- and this year the best member footage takes centre stage in a feature documentary.
WOO welcomes Jorge Sanchez, President of Color Vision and founder of Xpancity, as its new ambassador for Central America -- connecting the region's fast-evolving OOH market with WOO's global programmes.
Guest article: Sheldon Silverman, Founder of the Sea Change Media Project, argues that trust is becoming the industry's scarcest infrastructure -- and that OOH's public, physically accountable presence is an advantage it must actively defend.
The World Out of Home Organization has taken the decision to postpone its planned Australia and New Zealand gathering from February/March 2027 until 2028.
Registration is open for WOO's next Regional Forum -- Central Europe, Warsaw, 21-23 October 2026, organised with OOHlife at the Radisson Collection Hotel. WOO's first visit to the region since the 2015 Budapest Congress.
Due to holidays and other diary issues, WOO will be cancelling the next global call on July 30th. There will also be the usual August break, but we will return on September 24th for our next call.
