WOO launches world-first global measure of programmatic DOOH advertising spend
WOO and PwC publish the first independently aggregated global measure of programmatic DOOH spend: $1.4bn in 2025, 7% of total DOOH, across 11 leading SSPs.
WOO Global Awards 2026: London Congress Winners Announced
WOO has unveiled the 2026 Global Award winners at its London Congress — recognising leaders, rising stars and outstanding work across classic, digital, special build, sustainability and innovation.
WOO President: OOH industry in rude health, but more to do
WOO President Tom Goddard opens the London 2026 Congress with news of 15% global OOH revenue growth to US$54bn — and sets four urgent priorities the industry must tackle to maintain momentum.
Thank You to Our Partners and Supporters
The work of the World Out of Home Organization is made possible by the partners who stand with us all year, and the sponsors and exhibitors who bring our Congress to life. WOO says thank you.
FINAL CALL: Registration Closes This Friday
Time is running out to secure your place at the World Out of Home Organization’s 2026 Annual Congress in London. With registration officially closing this Friday, 29 May, delegates need to act now to join what is set to be the largest and most importa
Rising to the challenges and opportunities for OOH
Global OOH is at an inflexion point. The WOO Annual Congress in London, 3-5 June 2026, examines AI, automation, consolidation and creativity with top industry speakers, four strategic pillars and the WOO Global Awards.
Rethinking Out-of-Home: From Media to Infrastructure
OOH is no longer just a media channel. Jawad Hassan, 2PointZero Group, on how data, AI and connectivity are turning Out-of-Home into urban infrastructure.
WOO names Global Awards shortlists for London Congress
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in London on 4th June 2026.
Accelerating Audience Measurement
WOO Global OOH Audience Measurement Guidelines 2.0 launch and a panel discussion at Congress will bring together representatives from five of the contributing measurement bodies to explore these themes in depth.
Why Out of Home needs to think BIGGER
OOH remains one of the most visible and effective media channels, but its growth has been modest compared with digital platforms.
Creativity at the forefront of WOO London Congress
Creativity will be at the forefront of WOO’s London Congress, which is set to be the largest and most important gathering in WOO’s recent history.
WOO 2026: The new shape of the specialist buying model
The Out of Home specialist buying model has changed dramatically in recent years with the retreat of the ad holding companies, the increased use of automation in AI-purposed media departments and a new wave of planning and buying independents.
US-based Out of Home stars join WOO Annual Congress
Three leaders of the US-based Out of Home industry are set to join the WOO Annual Congress. They are Sean Reilly, CEO Of Lamar; Nick Brien, CEO of OutFront Media, a form
In the hot seat: the UK's big three Out of Home media owners
The leaders of the UK's big three Out of Home media owners - Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Officer Mike Gordon
Watch: Making Net Zero OOH Practical, Measurable and Commercially Viable
The question facing every OOH business today is no longer whether sustainability matters - it’s whether you can prove it. As Scope 3 emissions reporting reshapes the advertising landscape, brands and agencies are demanding measurable carbon data
The Clock Is Ticking - Enter the 10th WOO Global Awards Before April 21
Nominations close in just 5 days. Don't miss your chance to showcase outstanding OOH creativity, leadership, innovation and emerging talent on the global stage at WOO London 2026.
WOO to shine a light on four main themes for its 2026 Annual Congress in London
Our 2026 Annual Congress in London is shaping up to be the most important gathering in WOO's recent history...
More Time to Shine: WOO Global Awards Deadline Extended to April 21st!
We've heard from the Out of Home community, and we are officially extending the submission window for the 10th WOO Global Awards! You now have until Tuesday, April 21, 2026, to finalize your entries
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