World OOH New February 9th 2024

World OOH New February 9th 2024


Ocean Outdoor CEO Tim Bleakley joins speakers at WOO Africa Forum

Ocean Outdoor CEO Tim Bleakley is joining the line-up of speakers at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa from March 11-13.



World Out of Home Organization Congress Hong Kong - Just Two Weeks to take advantage of our Earlybird Rates!

You’ve just two weeks to take advantage of our Early Bird Rates which finish on February 24th. The World Out of Home Organization Congress in June will give delegates a world tour of the Out of Home industry as it faces the challenges and opportunities of 2024 and beyond.



Watch: 'Talent over technology!' Clear Channel MD's rallying cry for media industry

Richard Bon, UK managing director and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry put “talent over technology”.


OOH Executive Insights: Joe Cotugno on Modernizing Static Out-of-Home Media

In this installment of our OOH Executive Insights series, Broadsign’s Sr. Vice President of International Operations and one of the founders of Ayuda, Joe Cotugno, discusses why static OOH remains relevant in the age of digital media, what challenges are affecting OOH’s competitiveness with digital media and how to address them, as well as up-and-coming trends to look out for. 


Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.


What National Advertisers Can Learn From Local Advertisers in Times of Uncertainty

For too long, advertisers have viewed local advertising and national advertising as a universe apart. But in an increasingly fragmented media landscape, out-of-home advertising remains one of the few broadcast-reach level local media. It stands as the only visceral medium available in the real world—it’s easily accessible, unskippable, and creatively impactful.


Why brands are redefining OOH

When the going gets tough, brands spend more on outdoor. It’s true today but you’d be right to be surprised. In the past, harsh and uncertain economic climates led to a contraction of ad budgets. Now, however, brands are making different choices about where they invest and out-of-home has increasingly been offering marketers more of what’s important to them.


TikTok's out of phone - why turning on 'offline' is the next phase for brands

It is a common misconception that creator partnerships are at their most effective when used in one way and by one channel at a time. In a world where the old product placement influencer and celebrity handbook is falling out of favour, this approach is no longer fit for purpose.


DOOH advertising: How can marketers maximize the opportunities in 2024?

Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, what exciting possibilities does DOOH hold for marketers?



An overview of FAKE OOH - The OOH that isn't

When is a billboard not a billboard? Probably when it's created in CGI and launched on TikTok to fool you in to thinking it's a real billboard. Confused?
Welcome to the world of "fake" out of home (FOOH) or virtual out of home (VOOH) as some call it. 



PML Group Expands Sustainable Solutions Offering with Horizon Digital

PML Group, Ireland’s largest Out of Home (OOH) agency, has expanded its sustainable solutions to all classic roadside campaigns in Ireland, as part of its ongoing commitment to a greener and more sustainable future.



What's NEXT 2024: How AI is transforming DOOH advertising

In an increasingly fragmented channel landscape, digital out-of-home advertising (DOOH) is helping brands reach more customers than ever before. Unlike online or mobile advertising channels that are often limited by ‘one-to-one’ devices and mediums, DOOH is a one-to-many medium and has the ability to reach bigger and often captive audiences;



'Audience measurement standardisation is necessary for OOH growth'

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath.


'OOH Advertising Effectiveness Metrics Standardization Alliance' launched by 30 OOH companies in Out-of-Home Advertising Industry in South Korea

In a significant move long-awaited by Korean Out-of-Home (OOH) advertising sector, the establishment of the 'OOH Advertising Effectiveness Metrics Standardization Alliance' ('the Alliance') has been announced.


3D Ads and its Success in Video Game Marketing

In the ever-evolving landscape of video game marketing, a renowned video game brand has set a new standard with its innovative advertising campaigns. Recent studies have highlighted the considerable impact of these campaigns on brand awareness and customer engagement. 


Reveal Mobile Announces Partnership with LoopMe for Out of Home Measurement

Reveal Mobile, the leading provider of Out-of-Home (OOH) measurement, today announced a partnership with LoopMe for brand lift measurement. The partnership between Reveal Mobile and LoopMe solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.


US publishers rank brand safety issues among top media challenges

Ads delivering alongside risky content or fake news and maximizing yield are the biggest media challenges facing US publishers, according to a September 2023 study from Integral Ad Science and YouGov.


A strategic recipe for maximising ROI

The panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, threw light on how to measure RoI from OOH advertising in isolation versus its integration with other media channels.



Hivestack by Perion partners with Eletromidia to integrate entire digital inventory across 46,000 screens in Brazil

Hivestack are excited to announce our partnership with Eletromidia, the major out of home (OOH) media company in Brazil, with more than 64,000 screens in the country's largest cities, out of which more than 46,000 are designed for a high impact digital experience.


Gatorade activates its audience on Taggify's DSP platform

Gatorade is an American brand of sports drinks and food products made for athletes of all competitive levels. Backed by more than 40 years of research and based on hydration and sports nutrition. The sports drink motivated to train beyond limits through its outdoor advertising campaign.



ISE 2024 impressions

Mark Bracey gives his lowdown on ISE 2024 What was the most impressive in show? That accolade goes to Absen who won the Best of Show award for their AW series – a fine pixel pitch LED display and exquisite picture quality with 4500-5000nit brightness, 15-16bit grey scale and a thoroughly water-resistant panel that performs impeccably in extreme weather.



Spotify campaign calls out Apple for anti-competitive practices

Spotify is challenging Apple in a campaign highlighting the restrictions the tech giant places on app developers. Created by Topham Guerin, “Censored” brings to people’s attention how these restrictions prevent users from being able to learn about new deals and promotions.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.