World OOH News Aug 6th 2021

World OOH News Aug 6th 2021


World Out of Home Organization steps up Africa initiatives

The World Out of Home Organization has held its first Africa video call, bringing together nearly 30 attendees from sub-Saharan Africa including South Africa, Ghana, Angola, Nigeria, and Mozambique plus the Nigerian and South African Out of Home Trade Associations. Global players JC Decaux and Dentsu were also represented.

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Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum on October 28th

Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28. 

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Radigan To Become OUTFRONT SVP Analytics

OUTFRONT Media Inc. has announced that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic Research, Insights, Analytics. This new role aligns with the company’s heightened focus on audience-based selling as the out of home (OOH) sector, and OUTFRONT specifically, has increased access to refined data and audience delivery.

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William Eccleshare quits as Clear Channel CEO after 'fantastic run'

William Eccleshare is to step down as global chief executive of Clear Channel after 12 years during which the outdoor media owner has moved from a traditional poster company to a digital-focused business. Eccleshare, who left the agency sector after stints at BBDO, Y&R and JWT to join Clear Channel as international CEO in September 2009, will hand over to Scott Wells, the chief executive of the Americas division, in January 2022.

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Miroma SET Consolidates Global Outdoor Media Into Enhance Outdoor

Miroma SET, the global audience and customer amplification company, is launching a global OOH specialist, Enhance Outdoor. Consolidating OOH into the new company, Enhance will work with sister agencies Dewynters, Wake the Bear and Sold Out in the UK and SpotCo in the US.

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Hivestack Names Ichiro Jinnai Japan President

Hivestack has announced the appointment of Ichiro Jinnai as President, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan.

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Digital Billboards vs Static Billboards

Who Else Wants to Have Their Cake and Eat It Too?

If you're anything like me, you find creative ways to have your cake and eat it too. 

So, when a client asked about the differences between buying static, traditional billboards versus digital billboards, it was obvious that it's a question others likely have, and maybe even one you've considered yourself.

Here's the down and dirty answer.

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'The New Normal enhances OOH relevancy'

Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC shares his perspectives on the New Normal that is influencing OOH business, increasing role of technology, and prospects for programmatic OOH/DOOH, in an interview with Rajiv Raghunath.

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What's Next for OOH Advertising for the Remainder of 2021

It’s safe to say the past year caused an upheaval of mass proportions in the world of advertising, which has largely continued through the first half of 2021. Not only did staying at home and increased screen time create a glut of social and online impressions, but many advertisers (e.g. travel, entertainment, etc.) also throttled their ad spend.

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AA/Warc: UK ad spend to grow at fastest ever recorded rate in 2021

Shaking off the effects of the pandemic and countless lockdowns, the UK is set to see ad spend grow 18.2% to £27.7bn in 2021, according to the latest report from the Advertising Association and Warc. Never before has such a dramatic surge been recorded by the organization. The Drum explores the findings.

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COVID-19 Insights Report

Here is COMMB’s 2nd monthly resource for consumer travel patterns, the COVID-19 Insights Report. This resource for our members and the OOH industry contains compelling insights across 17+ major and regional markets, granular observations between product groups, road types and custom geographic areas. 

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How to combine OOH and Mobile to supercharge campaigns and get better results

The complementary relationship between OOH and mobile has been accelerated during the pandemic, giving brands access to more creative and targeted opportunities than ever before. Kinetic's Chief Client Officer Nicole Lonsdale takes a look.

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2021 China Outdoor Advertising Forum is held for the first time in Xining, Qinghai, on Jul. 28, 2021

This outdoor advertising forum was held in Xining, Qinghai, with the theme of "A New Starting Point, A Future Together."  The conference focuses on the new trends in China's OOH media, new consumption patterns, digital empowerment of China's OOH media, the brand's new demand for OOH, and other topics.

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Africa: The future is DOOH: The renaissance of the OOH industry

The numbers don’t lie. According to a December 2020 report by global media investment and intelligence company Magna, DOOH was found to be making the loudest boom in the digital media explosion, with an expected increase of 14% compound annual growth rate (CAGR) between 2022–2025; pegging it far ahead of the anticipated growth of other mediums such mobile, video and social media. This juxtaposes the expected declines in competitor mediums, such as radio, TV, newspaper and magazines.

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India: Bengaluru OOH Association takes strong stance to ensure strictest self-regulation

The new Bruhat Bengaluru Mahanagara Palike Advertisement Rules, 2021 call for authorised outdoor media falling within the jurisdiction of BBMP to be listed on the urban local body’s website; the Outdoor Advertising Association of Bangalore also plans to feature that list on its own website.

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New OOH Format Proven Effective in Driving Website Traffic

Sacramento, CA – KickHouse, a new kickboxing studio concept with seven locations spread across California wanted to increase its brand visibility and gain new customer interest. As they continue to grow and add franchises, they were particularly intrigued by the opportunity to measure interest outside their current locations.

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Clear Channel Outdoor DOOH promotes Netflix show in Times Square

Netflix, a streaming service offering television shows, movies and documentaries, is making a splash in New York's Times Square on Friday for its "Outer Banks" Season 2 premiere with help from Clear Channel Outdoor, an outdoor advertising company, with a DOOH campaign sure to draw attention.

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JCDecaux Brings Tokyo Olympics To Aussie Streets With Medal Tally

JCDecaux is showcasing the results of the Tokyo 2020 Olympics on the streets across Australia with a dynamic campaign that updates medal tally results across its digital network.

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Outdoor media's $1 million missing persons campaign

Out-of-home signs across Australia will feature and profile missing people as part of National Missing Persons Week (NMPW) to August 7.
The campaign is to help raise awareness of long-term missing Australians and the impact this has on their families.

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DPAA Video Everywhere Speakers list announced

The DPAA today announced initial speakers for its in-person Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City.

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The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.