World OOH News August 14th 2020

World OOH News August 14th 2020


Out of Home industry responds to crisis in Lebanon following Beirut explosion


"We appeal to all our friends in the global Out of Home community - even as we're all still suffering from the pandemic - to donate generously as individuals and companies to the various bodies, including Caritas, helping us get back on our feet." - Antonio Vincenti, CEO, Pikasso

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#oursecondchance Rolls Out Globally

The World Out of Home Organization's #OurSecondChance campaign by New Commercial Arts is rolling around the world  with (as of Tuesday this week) 163 media owners and other companies contributing in 49 countries. The posters are appearing in eight languages and so far there have been 2216 asset downloads. 

The campaign is on track to be the biggest Out of Home campaign ever with new media owners joining all the time.

We will publish a full report next week.

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest Digital OOH campaign to date


Primedia Outdoor joined many other Out of Home media owners from across the world in support of the new global digital Out of Home (DOOH) campaign from The World Out of Home Organisation (WOO).

The global #OurSecondChance campaign – believed to be the world’s biggest DOOH campaign to date, launched on Monday 27th July in markets like Europe, North and South America, Africa, Asia, the Far East including China and Australia. Primedia Outdoor is currently screening the global campaign across their roadside digital networks in South Africa, Botswana, Namibia, Nigeria, Swaziland, Zambia as well as Zimbabwe and will run the campaign for the duration of August 2020. 

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Russia joins the world's largest OOH campaign #OurSecondChance


Russian media owners Russ Outdoor, TMG and LBL, supported by the ACAR and NAVC Associations represent Russia in the global Out of Home campaign #OurSecondChance from the The World Out of Home Organization (WOO).

In Moscow, the campaign has appeared on digital roadside and media facades. In St. Petersburg it is run on wrapped buses on the central route.

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Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market.

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Clear Channel Europe launches campaign planning mobile data platform, RADAR


Clear Channel has announced the European launch of RADAR, their proprietary mobile-data platform that makes planning, measuring and optimising outdoor advertising campaigns more effective.

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Posterscope launches proprietary OOH trading platform ECOS NOW

Posterscope has launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria.

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Last Week's UK Mobility Index was 76.3 (w/e 8th August 2020)

Overall UK mobility has stabilised over the last few weeks…showing a healthy 76.3% (w/e 8th August), up 0.3 versus the previous week, according to data from our mobile partner Three, versus the pre lockdown baseline of 100. 

However, within this we are seeing some insightful nuggets emerge.  For example, whilst London is the only region to be below the 75% of normal mobility level, at 63%, if you subtract central London and some areas of West London from the data, mobility increases from 62.99 to 67.88.

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Quebecor's OOH Advertising Inventory now accessible via Broadsign Reach and Campsite Programmatic Purchasing Platforms


Quebecor Out of Home, proud partner of local businesses, continues to support Quebec companies by offering advertisers its digital street furniture inventory via Broadsign Reach and Campsite programmatic purchasing platforms. The use of the two platforms extends the existing partnership between Quebecor and Quebec-based Broadsign.

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Australia: Out of Home half year results 2020

The Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2020.

Total net media revenue was $289.1 million, down 35.4% from $447.3 million for the same period in 2019*. Change was noted across the following categories:

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Out-of-home ad bosses share their pandemic recovery plans

With the exception of cinema, the out-of-home (OOH) sector was the hardest hit by the pandemic downturn. In the last quarter, the Advertising Association and Warc expenditure report showed spend fell 70% and Nielsen pegged it at 85%. Here, The Drum asks OOH bosses about their long road to recovery.

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Feel-good audiences and brands return to broadcast OOH


August sees the reintroduction of a wide range of "feel-good" activities, that help the UK population spend more time out and about, not just socialising and enjoying the benefits of a return to normality, but rewarding themselves with some much-needed personal attention that brings normality another step closer.



APG|SGA secures exclusive contract to market four new MegaPoster spaces on Zurich's Bahnhofstrasse

Swiss Life’s property at 75-79 Bahnhofstrasse is to undergo a three-year refurbishment. After a tender for MegaPoster advertising on the façades, the life insurance provider awarded the contract to APG|SGA. From October 2020, APG|SGA will hold the rights to four new MegaPoster spaces in an absolutely prime location in the centre of Zurich. 

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OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board - a scary time not only for our clients, but also for everyone who works in media sales.

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Clear Channel Expands London Footprint


Clear Channel has successfully won tender bids to deliver digital advertising in the London Boroughs of Camden and Barking & Dagenham, along with Innovation Funds benefiting local people and communities.

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CHINA: Epidemic and summer vacation prompts online English learning products to expand advertising efforts


As the summer vacation is approaching, with the gradual release of the COVID-19 epidemic, online education is booming, and all brands are involved in brand marketing competitions for recruiting new students and draining traffic. Recently, the Guagualong English brand, which focuses on AI English education enlightenment for 2-8 year-olds, used online and offline integrated marketing, titled online TV variety shows, combines with offline scene marketing, and attacked users' minds.

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The WOO global database holds all our information gathered on research,
legislation, case studies and general industry data, organised by country.
All documents are available for members to download in pdf format.