WOO MEMBER NEWS
World Out of Home Organization adds nine new members from three continents
Following the acquisition of 15 new members last month, the World Out of Home Organization has added a further nine organizations to its roster, including two more national OOH associations, from New Zealand and Italy.
READ »OPINIONS
From the lens of OOH: Brand safety, suitability, and compliance
As fears of misinformation swirl in an unprecedented global election year, ad fraud continues to grow, and experimentation with artificial intelligence (AI) raises eyebrows across the ad industry, conversations around brand safety are unavoidable.
READ »Ten Advertising Trends Brands Need to Heed
What are the factors driving purchases for today’s cost-conscious consumer? How do advertisers address the challenges of a quickly shifting media landscape? And what makes out of home more essential than ever for brands that want to break through?
READ »Boosting Retail Success with Dynamic DOOH Strategies
As DOOH continues to prove its efficiency and success, it is also taking a bigger slice of marketer’s advertising budgets. Retail businesses operate in a fast-paced industry, continually striving to outshine competitors and attract their target customers.
READ »GARM Folds - OOH Must Become The Most Brand Safe Channel
When Elon Musk walked into the offices of Twitter (now X) brandishing a kitchen sink, he made it clear that the media industry should brace itself for disruption. And so it was last week, when the Global Alliance for Responsible Media (GARM) folded in the wake of a Musk-led lawsuit accusing the organization of trying to coordinate a boycott against X and other publishers.
READ »The Billboard Now Big Screens: OOH Trends from Kevin Bartanian
OOH (out-of-home) is now supplementing and sometimes complementing the small screens. As we drive down the highway (which we’re doing a lot this summer), sit in our Ubers, watch trucks pass by, or walk through the air-conditioned mall (and inside the stores they hold), we consume those messages.
READ »ASSOCIATION NEWS
New e-learning Module: Introduction to Out of Home
Level up your advertising knowledge with the OMA's new e-learning module: Introduction to Out of Home (OOH) Whether you're a media owner, agency or simply just curious about the industry, this module is for you.
READ »OOHMAA Announces Q2 Winners Of The OOHMAA Awards - 'The Speccies'
Drumroll, please! The OOHMAA team is thrilled to announce the Q2 winners of ‘The Speccies’ – our industry’s celebration of Aotearoa's Out of Home advertising excellence. These campaigns have captured the judges' attention with their creativity, media savvy and innovation which truly captivated audiences.
READ »DATA AND MEASUREMENT
OOH posts best-ever H1 in ad revenue
Out-of-home advertising revenue in the UK grew by double digits in H1, according to industry body Outsmart, making it the strongest H1 yet.
In Q2, revenue was up 17% year on year to £355m, figures from PwC show. The increase was led by digital, which grew at double the pace of classic at 21% versus 11%.
Route Data in London: Taylor's Version
OOH is perfectly placed to offer geo-targeting and contextual relevance for advertisers wanting to tap into Taylor-mania. Conveniently, it’s not 1989 anymore and with the rise and rise of digital OOH capabilities and availability in London, advertisers have greater creative scope and flexibility to quickly deploy tactical campaigns and reach these audiences than ever before.
READ »Cookie depreciation: Was it just a half-baked idea after all?
Google's recent decision to reverse cookie depreciation was initially disappointing, but on reflection, hardly surprising. While this reversal may seem like a step back from a privacy-centric digital landscape, the time and effort brands spent preparing for a cookieless future should not be wasted.
READ »'Advertising is about outcomes'
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data is transparent and trustworthy, so that advertisers can trust the inputs when they are making decisions about where to spend their money.
READ »PROGRAMMATIC AND AUTOMATION
Vistar Media unlocks new inventory in Taiwan through key partnerships
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has announced partnerships with two key media owners, KanBan Culture and PilotTV Holdings. The addition of their inventory to Vistar’s global marketplace marks a significant milestone in the company's ongoing regional growth through Asia-Pacific (APAC).
READ »pDOOH: Powering OOH growth every step of the way
The out-of-home (OOH) advertising landscape, once dominated by the direct selling of static billboards offering fleeting glimpses of brand messages, is undergoing a dynamic transformation. Enter programmatic digital out-of-home (pDOOH), a disruptive force rapidly reshaping how brands connect with consumers in the physical world and you have an advertising powerhouse.
READ »pDOOH: How programmatic is changing the game in Outdoor Advertising
The latest WOO 2024 global spend survey highlights the remarkable growth of Digital Out-of-Home (DOOH) and, more specifically, Programmatic Out-of-Home (pDOOH) advertising. Get to know the present of the outdoor industry.
READ »Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024
Advertisers got a break on the cost of running programmatic out of home (OOH) ads during the first half of 2024, compared with the second half of 2023. The Place Exchange Programmatic OOH Trends report shows overall CPMs fell slightly to $7.16 during the first half of 2024, compared with $7.24 in the second half of 2023.
READ »AdQuick, IBO Speedway and Integration Media Partner Adding New Technology
Insider noticed this week AdQuick’s announcement of a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). This collaboration, says AdQuick, is the first OOH buying and supply platform to integrate with IBO’s innovative TORQ system.
READ »Kevani partners with VIOOH to launch programmatic sales across iconic media destinations
Kevani, an innovator in out-of-home media development, has announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and Kevani’s premium inventory to create high-impact programmatic DOOH campaigns on iconic media destinations in Los Angeles.
READ »COMPANY NEWS
Displayce expands to Brazil, Sao Paulo and hires Kaue Magrini
Displayce, Europe’s leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil.
READ »oOh!media adds 35 shopping centres to expand retail centre portfolio
oOh!media today announced the addition of 12 new shopping centres across Australia to its expanding retail media portfolio. Additionally, the company has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide.
READ »CREATIVITY
What creative content is effective for DOOH campaigns?
Crafting effective creative content for DOOH (digital out-of-home) campaigns is both an art and a science. To captivate the attention of a diverse and dynamic audience, content must resonate across a wide spectrum of viewers while infusing a local touch that speaks to the heart of the region.
READ »CAMPAIGNS
QMS and Partners Celebrate The Paris 2024 Paralympic Games
As the closing ceremony of the Paris 2024 Olympic Games arrives, leading digital outdoor media company QMS and some of Australia’s biggest brands are shifting their support to the Australian Paralympics team at the Paris 2024 Paralympic Games.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
