ENVIRONMENT AND SUSTAINABILITY
WOO launches a speedy pathway to its Sustainability Repository
The World Out of Home Organization is stepping up its online platform of information on Sustainability, which has been organised and driven by the WOO Global Sustainability Task Force. This repository of information is currently only available to it's members, but the new landing page allows non-members access to the 3 latest uploads curated from across all the categories within the comprehensive repository.
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Environmentally sustainable advert solution helps fight against climate change
RECYCLED shipping containers and old plastic bottles are being used to create a green solution to large banner advertising, thanks to a partnership between Liverpool City Council and Out of Home company Media Co.
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OOH majors rush to line up sustainable initiatives
While GroupM and IOAA have created a committee to promote sustainable practices in the OOH advertising sector in India, the FlexForward initiative by Publicis OOH India addresses billboard waste by repurposing vinyl flexes into eco-friendly products for communities. The target by GroupM and IOAA is to use recyclable materials for 50% of advertising sites by 2027 and adopt renewable energy.
READ »OPINIONS
Why uncertainty is the new normal - with GroupM's Kate Scott-Dawkins
On the surface, the global ad industry appears to be in rude health. GroupM upwardly revised its This Year Next Year global ad revenue forecast for 2024 and expects global ad revenue to surpass $1tn for the first time this year — and that’s excluding US political advertising, which itself totalled $15.1bn.
LISTEN TO PODCAST »WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.
WATCH THE VIDEO »Merge OOH and experiential if you want maximum impact
Many brands still separate OOH and experiential budgets and agencies. It’s time to combine these channels to maximise creativity, leverage data and drive real return on investment.
READ »Gen Z and out-of-home advertising
In this episode host The Kay Prince, sits down with Dr. Stephanie Gutnick, Global Chief Strategy Officer at Billups, to explore how Out-of-Home (OOH) advertising is evolving to capture the attention of Gen Z and reshape the ad industry.
LISTEN TO PODCAST »REFLECTIONS ON 2024 AND PREDICTIONS FOR 2025
Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media
It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. Digital Out-of-Home will continue to grow.
READ »The future of OOH in 2025: Creativity, accountability, and sustainability shape the landscape
As the advertising industry moves into 2025, Out-of-Home (OOH) is emerging as a frontrunner for innovation, creativity, and measurable impact. Leaders from JCDecaux, QMS, and oOh!Media share their insights on the transformative factors reshaping the OOH sector. Here’s how this traditional medium is evolving into a sophisticated platform for dynamic storytelling, sustainability, and data-driven results.
Measurement tools, sustainability talks & crackdowns: The turning points for OOH in 2024
The outdoor advertising industry in India has experienced a significant resurgence in 2024, marked by a blend of traditional and digital innovation.
Most remarkably, the OOH industry has shown commendable resilience, bouncing back strongly from the pandemic-induced downturn. As per Pitch Madison report 2024, this was reflected in the 13% growth rate OOH achieved, substantially higher than that of TV and Print.
READ »DATA AND MEASUREMENT
KOOHA publishes Korean Version of WOO Global Audience Measurement Guidelines
The Korea Out of Home Association (KOOHA) has achieved a significant milestone in the South Korean Out of Home (OOH) advertising industry by releasing the Korean version of the World Out of Home Organization (WOO) Global Audience Measurement Guidelines.
Read »Omnichannel planning delivers 1.5x more recall and 1.9x intent than 'disconnected' campaigns
Omnichannel campaigns outperform “disconnected” campaigns across metrics, including attention, emotional connection and long-term memory encoding, according to the latest omnichannel research by The Trade Desk.
READ »Magna expects strongest traditional advertising performance in 14 years
Ad revenue in traditional media — TV, radio, publishing, OOH and cinema — is forecast to grow 4% to reach $274bn globally in 2024, according to Magna.
In the December update to the Global Ad Forecast from the IPG Mediabrands division, this is the best performance in 14 years, discounting the post-Covid-19 bounce of 2021.
Global ad industry to grow 9.5% this year as revenue flows to tech giants
GroupM has again upwardly revised its global ad revenue forecast for 2024, now predicting a 9.5% increase in revenue to reach $1.04tn this year.
It is the first year in which global adspend is expected to surpass $1tn and GroupM now forecasts the ad market will further grow 7.7% to $1.1tn in 2025.
ASSOCIATION NEWS
Empowering the Next Generation: OOHMAA launches its Emerging Leaders Board!
The Out of Home Media Association Aotearoa (OOHMAA) is thrilled to announce the creation of its Emerging Leaders Board (ELB), an exciting new initiative designed to empower the next generation of talent in the Out of Home industry.
READ »PROGRAMMATIC AND AUTOMATION
How programmatic digital out-of-home can help capture the attention of Chinese travellers
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media.
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W Group Holding Acquires Adlive ME Expanding DXTA's Global Adtech Reach
W Group Holding, a regional leader in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through its subsidiary DXTA Technology, a pioneer in smart adtech solutions. This strategic move expands DXTA’s programmatic technology portfolio, enabling companies worldwide to harness innovative adtech solutions to address the complexities of the digital ecosystem.
READ »CAMPAIGNS
With High Impact OOH, Brands Are Stopping Consumers in Their Tracks
So much of the advertising that consumers see today is digital – and sometimes easy to ignore – that brands need to be thinking bigger, better, and more creatively to truly make an impact and a lasting impression.
READ »Standout Out of Home Campaigns in 2024
We’re back for the fifth edition of our annual end-of-year wrap up! We’re celebrating the campaigns and accomplishments of 2024 and will be sharing our expectations for Out of Home (OOH) and the wider landscape in the new year.
READ »Mind boggling fake OOH ads we loved in 2024
Fake out of home (FOOH) ads have become the industry's new favourite plaything throughout 2024 as we see increased use of augmented reality (AR), virtual reality (VR) and artificial intelligence (AI). Below are some of the most interesting FOOH ads that took the internet by storm.
READ »IGPDecaux wins Rome's iconic bus shelter contract in Italy
JCDecaux SE announced that IGPDecaux has been awarded the bus shelter contract in Rome (2.8 million inhabitants and 50 million tourists in 2023). IGPDecaux is a company owned 60% by JCDecaux SE and 40% by the du Chène de Vère family. Following a competitive tender and awarded by ATAC, the city’s public transport company, the 11-year contract covers the upgrade of 9,600 existing infrastructures.
READ »Unilever launches safety programme for outdoor advertising workers
Unilever Pakistan has implemented new measures for ‘skin fitters’ in order to address safety and livelihood challenges in the outdoor advertising sector. Unilever Pakistan’s ‘Safety First’ programme includes enhanced safety standards, increased wages, and access to health and life insurance, making it an industry first initiative.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
