World OOH News December 15th 2023

World OOH News December 15th 2023


Polygon's Remi du Preez named as Science of OOH keynote speaker at WOO Africa Forum

Polygon Founder and Managing Director Remi du Preez has been named as the second keynote speaker at the World Out of Home Organization's Africa Forum, to be held in Cape Town from March 11-13 2024.



Connected Measurement - Evolving the Strategy - Chloe Neo, CEO, Omnicom Media Group, Singapore

Chloe Neo delivered a presentation on the theme of ‘Cross Media Measurement’ on Day 1 of the WOO APAC Forum organised in Bali. She shared an ambitious vision for an adtech audience management platform that could potentially revolutionise the OOH advertising industry. 


Making OOH easier to buy through Automation & Programmatic

Chaired by the OMA’s Charles Parry-Okeden, our Programmatic panel in Bali shared their insights, experiences and challenges related to the adoption of automation and programmatic in OOH advertising. This evolving landscape is transforming the way advertisers plan and purchase OOH advertising, with a focus on automation, efficiency, and data-driven decision-making.



Top Voices Special: Anna Bager

What better way to finish the 2023 Top Voices interview series with one of the most influential persons in the industry (who happens to be a fellow native Swede!); Anna Bager, a seasoned media industry veteran, who is the President & CEO of the Out of Home Advertising Association of America OAAA.


Out-of-home: Why the industry needs to shout more about the benefits of OOH advertising

Consumers are paying attention to OOH, so it’s time for marketers to do the same, says Sophie Pemberton, group chief strategy officer at Talon - and it’s our job to make that happen together.


Impact for Good -- Brands that Move NY Invest Media Dollars in NY Transit

Transit systems don't just move people; they ensure the vitality of our cities. In fact, the growth of New York City -- its business districts, neighborhoods, retail footprint -- and the subway system are intrinsically linked. The same can be said for bus routes and the rail network; transit is 'demand responsive' and built to go where people go- where they live, work, shop, and play.


Embracing Faux OOH: A New Era of Digital Audience Engagement

As a founder of multiple companies in the Digital Out-of-Home (DOOH) space, I’ve been following the emergence of what some are calling “Faux OOH.” This is sparking some heated debates, so let’s shed light on its potential and how it can revolutionize the way we engage audiences. 



Out-of-home in 2023: fakes, 3D, sustainability and growth

Has out-of-home (OOH) firmly put the pandemic in the rearview mirror in 2023? The Media Leader asked out-of-home media owners, specialists and trade bodies what the most significant change in the sector was and the biggest surprise this year.


The Year in Review: Recap & Highlights from

Welcome to the tenth edition of the newsletter and this month is a recap of all of the content we have shared since our launch in March 2023. We have had 51 thought leaders in the media industry contribute to this platform across 9 newsletters. We have covered a range of topics this year from trends in OOH, to Creativity and Technology, Programmatic DOOH and everything in-between.

Read »


World Out of Home Organization creates online sustainability platform

The World Out of Home Organization is creating WOO Sustainability, an online platform to help the Out of Home industry become more sustainable and green, by enabling WOO members to share insights, experiences, best practices and ideas.



Big Screen Video achieves carbon neutral certification

Digital screen technology company Big Screen Video (BSV) has achieved carbon neutral certification of its business operations by Climate Active, marking a major milestone in its sustainability journey.


BackLite 26: Unveiling Our Initiatives and Progress in 2023 Towards a Sustainable Future

We are pleased to announce that our 2023 emission report reflects a remarkable 39% reduction in carbon footprint compared to 2022. This achievement aligns with the UAE’s commitment to sustainability as the host of COP28, where the nation is at the forefront of advancing green mobility infrastructure on a global scale.


VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark.



Programmatic DOOH in 2024: the cross-channel opportunity

Over the past 12 months, programmatic DOOH (pDOOH) has gone from strength to strength with revenues reported at a global level up 63% year on year in H1 2023. This growth has been underpinned by a united effort from early adopters to educate the wider industry about the benefits of the channel. 


The DOOH frontier: the advertiser's playbook for 2024

From new creative horizons to omnichannel integration, the second edition of the advertiser’s playbook explores what’s new and next for DOOH in 2024.


Innovative Collaboration: LMX and DOmedia Unite to Elevate APAC's Outdoor Ad Space

In a development poised to transform the out-of-home (OOH) advertising scene in Asia-Pacific (APAC), Location Media Xchange (LMX) and DOmedia have embarked on a path-breaking alliance. 


Outlook - Programmatic and digital drive OOH into 2024

The out-of-home (OOH) industry of Australia could easily claim to be one of the big winners of 2023. The latest figures from the Outdoor Media Association (OMA) showed the industry increased net media revenue by 14.6% to $283.3 million in the September quarter.



Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company.


Inside Broadsign: Celebrating 20 years of lighting up out-of-home

Twenty years is a milestone worth celebrating. At Broadsign, we’ve spent the last two decades working towards growth, innovation, and a commitment to powering signage in the heart of people’s lives. We started as a small company with big dreams; over the years, those dreams have transformed into a thriving reality. 



How to use Creative Out of Home to make your brand shine this winter

The coldest and darkest season of the year, winter is also one of the most magical. With plenty of celebrations, these dark nights are made brighter with illuminated pumpkins, fireworks and neighbourhoods draped in festive lighting. 


Dentsu Creative 2024 Trends Report Explores the Power of World Building and Storytelling

Dentsu Creative has released its 2024 Trends Report exploring “the power of hope in a volatile world." The report draws on the collective research and insights of strategists, futurists, and innovators from across its global network at a time when the future “has perhaps never felt so uncertain.”



10 Award-winning DOOH ads you have to see by Dino Burbidge

Here's a collection of the 10 award-winning digital out of home campaigns (DOOH) you need to know about. As a bonus, there's an extra section at the end with a few future innovations and predictions. This was given at the Somo Borac conference in Zagreb, Croatian in November 2023 as a guest of Go2Digital, Croatias leading DOOH provider.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.