World OOH News February 16th 2024

World OOH News February 16th 2024


A great opportunity, for a great medium, on a great continent by Tom Goddard, President of the World Out of Home Organization

The World Out of Home Organization is holding its first in-person Regional Forum in Africa for one very good reason: Africa is a great continent and represents a great opportunity for a great medium.



WOO Congress Hong Kong - Just One Week to take advantage of our Earlybird Rates!

You’ve just one week to take advantage of our Early Bird Rates which finish on February 24th. The World Out of Home Organization Congress in June will give delegates a world tour of the Out of Home industry as it faces the challenges and opportunities of 2024 and beyond.



Anna Bager: We need to go to market with a simple crisp message

On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home.


Emotional Intelligence: A Key To Success In The Billboard Industry

In the fast-paced and visually driven world of billboard advertising, emotional intelligence (EI) is not just a valuable asset, it’s a necessity. The industry, which thrives on creativity, communication, and collaboration, requires professionals who can navigate not only the technical aspects of the job but also the emotional landscape of working with diverse teams and clients.


Out-of-Home Advertising Soars: 5 Trends from The Drum Awards

The Drum Awards for Out-of-Home, held in the beginning of 2024, showcased a resurgence of creativity and innovation in the world of outdoor advertising. Brands such as British Airways, EE, and Ikea Canada took home top honors for their groundbreaking campaigns, proving that the out-of-home (OOH) medium is more relevant and effective than ever before.


Future of DOOH: Predictions for 2024 and beyond

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content.  The growth is not just about size; it’s about sophistication. DOOH is currently marked by increased integration with cutting-edge technologies, offering advertisers new opportunities to engage with consumers in real time and real-world contexts.


Think Static Means Slow? Think Again

NY Fashion Week 2024 was set to start on February, 9. There were just six days to plan and post a static ad campaign. For digital this would be easy. For static? Normally, a billboard would take four to six weeks of planning, and there wasn’t even a campaign ready.


How to Use QR Codes on Billboards Effectively

Attracting your target audience's attention is becoming increasingly challenging as our societies incline more towards digital interfaces. Billboard QR codes come as a boon, linking your outdoor ad to a detailed and immersive online experience.



Cathy O'Connor on the wake-up call of new sustainability and pay equality compliance

Corporate reporting may not be the most exciting aspect of the media industry’s day-to-day, but two new reporting requirements that kick off this year will play a major role in shaping brand reputation and defining positive stakeholder sentiment. 


How to Make Sustainable OOH Profitable? Try California.

California tends to be more progressive in matters of climate change than many other parts of the US. There is legislature coming soon that compels companies to report their emissions. But is it true all over the country? We live in a capitalistic society, and the future of sustainability likely relies heavily on the ability to make money on it.



'Common currency is central to business growth'

At the South India Talks OOH Conference held in Chennai on February 2, Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), provided insights into the transformative initiatives the industry body is spearheading to reshape the outdoor advertising landscape.


OOH in the Cookieless Reality

Google recently announced a new feature within their Chrome browser where users could disable third-party cookies that allow advertisers to track consumers’ cross-site activity for the purpose of serving relevant ads.   



The JCDecaux Programmatic DOOH - Live Awards 2024

In today’s dynamic marketing landscape, the integration of programmatic digital out-of-home (pDOOH) within a larger omnichannel marketing mix has emerged as a powerful strategy. Breaking free from a siloed approach is enabling advertisers to create an inclusive media mix and establish more cohesive, measurable consumer journeys.  



JCDecaux launches the first global airport programmatic DOOH offer

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer, a first-of-its-kind solution that empowers brands and agencies to execute targeted, dynamic and contextualised advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports.


Unlock new opportunities and additional revenue with Broadsign's Audience Campaigns

When looking at the different ways DOOH inventory is sold today, the two primary ways are through direct sales and programmatic digital out-of-home. We often compare them, trying to decide which is the best method to sell DOOH inventory. However, the reality is that many media owners sell both directly and programmatically, as it helps them optimize their inventory. 


Streaem and LDSK Unveil Groundbreaking Partnership Revolutionising Retail Advertising

Streaem, an innovative retail media platform and part of VML, and LDSK, a pioneer in intelligent adaptive scheduling, proudly announce a groundbreaking partnership. This collaboration provides advertisers with seamless access to premium screens in retail spaces through Streaem’s retail media platform and maximises the potential of data-driven retail advertising with LDSK’s smart scheduling capabilities.


Place Exchange: Programmatic OOH on the Rise, Driven by Video & New Digital Screens

Place Exchange recently released its semi-annual Programmatic OOH Trends Report, analyzing US programmatic OOH spending patterns in H2 2023 compared with H1 2023. Here are some of the key takeaways and drivers behind the growth of programmatic OOH.



DPAA creates MOOHA, a subset association for all those Ad networks on moving vehicles

The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing subset group called MOOHA, short for Moving Out of Home Association.



Notice: Calling all out-of-home media practitioners and brand heads

Introducing Kabelo Kale's Comprehensive Guide for Township Out-of-Home Advertising. A groundbreaking model, tailored to specifically help media planners, implementation planners, media directors, media managers, media strategists, out-of-home media professionals and marketers to brief media owners efficiently. 



Why 2024 is the year to embrace the creative potential of outdoor

In William Shakespeare’s As You Like It, its heroine Rosalind flees persecution in the Forest of Arden. In the forest, she encounters a variety of memorable characters, notably the melancholy traveller Jaques, who speaks one of Shakespeare's most famous speeches: “All The World’s a Stage”.



Focus on Abu Dhabi: BackLite Media Expands Its Reach to Abu Dhabi with The Landmark Series

With strategic thinking and innovative technology, meticulous attention to detail, and careful curation, we have empowered brands to dominate SpotLite: to be seen, appreciated, and remembered by the right people. 


Anic Outdoor chooses DoohClick as its ad network management partner

Anić Outdoor, which has developed the biggest large format out of home (OOH) network in Croatia, has chosen DoohClick as its ad network management partner.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.