World OOH News January 17th 2020

World OOH News January 17th 2020


2020 WOO Awards - Nominations now open


Katrin Robertson, CEO of blowUP media and a board member of the World Out of Home Organization, will head the Organization's panel of judges for its 2020 Awards, to be announced at its Congress in Toronto from June 3-5, 2020.

The judges will also include Organization President Tom Goddard and Executive Director John Ellery.

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World Out of Home Organization meets with WFA


This week World Out of Home Organization President Tom Goddard met with Stephan Loerke, CEO of the World Federation of Advertisers in Brussels.

After the meeting Stephan said "Plenty of exciting opportunities for teaming up to drive change across the industry."



UK: Global launches DAX for digital out of home, rebrands it as the Digital Ad Exchange


Media and entertainment group, Global, is making its digital audio advertising solution, DAX, available to digital out of home (DOOH) advertisers from February 2020. 

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UK:Talon Outdoor and other OOH specialist firms could play role in using the 'third space' in war on fake news

The December general election has re-ignited debate about how political campaigns are played out digitally. The funds invested by main parties into targeted online adverts on social media remains uncertain, and there has been widespread controversy over misleading information and fake news being allowed to go viral.


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UK: Why Google and facebook still use OOH

If you want to understand the growth of the out-of-home (OOH) industry in the UK, you could simply review the recent market figures.


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UK: Clear Channel installs its 100th Billboard Live screen


Today, leading Out of Home media and infrastructure company Clear Channel celebrates the installation of its 100th Billboard Live screen, as the company continues to expand its digital 48 sheet network across the UK. The 100th screen was installed in Manchester, with new screens now in London, Glasgow, Liverpool, and Birmingham. 

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UK: Former Kinetic exec Mike Segrue to chair escalator ad company MotionIcon


Out of Home advertising is everywhere these days, on the rapidly escalating number of escalators too. Leading this particular charge is MotionIcon, which instals ad-friendly escalators in shopping malls, stations and the like.

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ISE 2020: MD Mike Blackman on the show's widening appeal and what it offers KNX professionals

Mike Blackman is the Managing Director of Integrated Systems Events. In this Q & A, Mike talks about ISE 2020, and why the show has become the ‘must attend’ event for AV and KNX industry professionals, as well as users.

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Ireland: Decade Ends on a High for the OOH Sector


The Out of Home (OOH) decade closed on a relative high with the medium performing well in the past twelve months, according to PML Group’s annual Posterwatch market review.

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USA: Jeremy Male: 'We've done well in an industry that has a tailwind behind it.'

“We’ve done very well in an industry that has a tailwind behind it” was how Jeremy Male prefaced his comments at the Citibank Global TMT West Conference.

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USA: How international OOH sales teams have adopted a data-driven approach

The Outdoor Advertising Association of America (OAAA) recently asked various committee members, “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?


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USA: AdLoad Technologies Rolls Out The Next Generation of Highway Advertising


AdLoad Technologies has sent shockwaves through the out-of-home Advertising Industry with the launch of their innovative truck-door smart display advertising platform. Clearly, this is the most disruptive new technology to enter this market in decades. 

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Canada: Broadsign and TPS engage enhance global programmatic and dynamic Dooh access

Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP).

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New Zealand: Kiwis get behind RWC campaign for InnoOh!vation Awards

Air New Zealand’s Rugby World Cup (RWC) Out-of-Home campaign has been announced as the winner of oOh!media’s InnoOh!vation Award, with the airline taking away a $10,000 media package as its prize.


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UAE: BackLite Media wins exclusive 5-year deal with Novo Cinemas 


Starting January 1, 2020, BackLite Media will be the go-to firm for agencies and clients to leverage on-screen advertising and branding opportunities across all Novo Cinemas in UAE & Bahrain.

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China: The digitalisation of outdoor advertising


2019 was the year when the marcomms industry awoke to the power of big data and algorithm. Whether it is data collecting or using data for more intelligent targeting, one thing is clear: data is increasingly driving marketing.


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