World OOH News January 24th 2020

World OOH News January 24th 2020


World Out of Home Organization launches NewGen delegate pass for Out of Home industry's young stars


For the first time ever The World Out of Home Organization is offering 15 places on the NewGen programme for younger executives under 35 to attend its 2020 Congress in Toronto from June 3-5 at a discounted rate.

The NewGen programme will also include special events at Congress where the chosen delegates can meet Organization board members, key representatives of the worldwide Out of Home industry and enjoy training and networking opportunities. The opportunity is given to members, national associations and sponsors.

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UK: How the BBC is setting the bar for creative outdoor advertising


UK: Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity.


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USA: OOH SmartBrief to cover out of home advertising news, best practices and top campaigns

 Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives.

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USA: Programmatic OOH Spend Through Vistar Media Grew 80% in 2019

With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the forefront of this growth, according to a usage analysis of its platform.

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USA: CES: Super-human efforts but a sorry absence of everyday necessities



Is it a drone bird? Is it an Uber plane? No, it’s a superhuman robotic exoskeleton. According to the developers at CES, one day in the not too distant future you too could be performing acts of super human strength and endurance just like a Transformer. 

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USA: OUTFRONT Media awarded long term advertising contract by the Washington Metropolitan Area Transit Authority

OUTFRONT Media has announced that it has been awarded the advertising franchise for the Washington Metropolitan Area Transit Authority ("WMATA"). OUTFRONT Media has operated the current contract since July 2014.  The new contract will commence July 2020 with an initial 10-year term and two subsequent five-year extensions at WMATA's option.

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Australia: Out-of-home advertising rises in 2019 despite a tough market

Revenue for out-of-home increased by 1.5% to $935.5 million on net media revenue for 2019.

The results are up from $921.3 million for 2018. However, the fourth quarter for 2019 was down 2.3% on net media revenue year-on-year, at $269.9 million, compared to $276.3 million during the same period the year prior.

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Australia: OMA presents results of Look Up campaign


The Outdoor Media Associate (OMA) has presented the results of the Look Up campaign which first began in January 2019. The Nationwide survey reveals that people are ‘Looking Up’ more. The Outdoor Media Association (OMA), has today released survey results from the industry-wide Look Up campaign, showing that people are Looking Up more.

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Australia: JCDecaux Installs Giant Sweatbands To Mark Australian Open Via Zenith


In a tribute to the iconic Australian sporting event, the sweatband panels will be on-display in the lead-up and throughout the tournament at four locations in Melbourne, including two at Southern Cross Station, one at the busy corner of Flinders and Swanston streets, and one at Batman Avenue, close to the Open’s Melbourne Park hub.

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South Africa: Key trends within the airport ad environment in 2020


There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide. But what are the biggest trends that will affect OOH advertising within the airport environment on the African continent?

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HK & Singapore: Asiaray Partners with Rubicon Project to Pioneer Digital Out-of-Home Programmatic Trading Offering Greater Flexibility for Advertisers

Rubicon Project (NYSE:RUBI), the global exchange for advertising, has announced that it has executed an agreement to enable Asiaray to programmatically sell its digital out-of-home (DOOH) and video inventory across Hong Kong and Singapore using Rubicon Project’s technology platform. 

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India: Here's What Will Redefine Outdoor Advertising

Out-of-home (OOH) advertising is one of the oldest forms of advertising. Today it stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector.

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India: OOH Expo 2021 to be launched at Mumbai's Nehru Centre on Jan 22-23, 2021


he Indian OOH industry is at the threshold of a major transformation, influenced by the rapid pace of urbanisation across the country, expansion of transit infrastructure such as airports, railway and Metro rail networks, a growing young population that is on the go, among others.


India: CashurDrive signs pact with Uber for exclusive branding

CashurDrive Marketing Pvt. Ltd. announces an exclusive partnership with Uber for cab branding. Available in 30 plus cities in India, the fleet agrees to provide a platform of 3-4 lacs vehicles to the agency for monetizing purposes. The collaboration is believed to strengthen the relationship between the two companies giving each other better business opportunities.

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