MORE REFLECTIONS AND PREDICTIONS
Predictions 2024: OOH & DOOH
A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to the forefront of media minds? The conditions seem suited, with the (expected) axing of the third-party cookie set to bolster this one-to-many forms of media.
READ »Ian Dallimore's 2024 Predictions
In the dynamic world of advertising, staying ahead of the curve is crucial for brands and marketers. As we step into 2024, the landscape is evolving rapidly, and Ian Dallimore’s predictions offer a glimpse into what lies ahead. Here’s a closer look at some of the exciting trends and changes anticipated for the year.
READ »2024 According To Dylan Mabin: Measurement, AI And Retail Networks
When many are off for the week. Dylan Mabin, President, Geopath is working in OOH’s best interests preparing for 2024. Dylan shared a few thoughts on what he sees as future for Out of Home.
READ »Top 5 predictions for DOOH in 2024
Drawing on their 2024 Trends & Predictions for DOOH report, here Hivestack give you their top five predictions for digitial out of home this year.
READ »Talon's Team: 2024 Out of Home Predictions
Combining a heady mix of creativity, technology and data, the Talon team share their expert opinion on their OOH predictions and what they’d like to see more of in 2024.
READ »What 2023's advertising trends could signal for OOH in 2024 by Liseanne Gillham and Kayla Caticchio from Broadsign
The advertising landscape is inherently complex, as both the buy and sell sides adapt to ever-changing consumer habits, emerging technologies and media channels, consumer privacy legislation, and more.
READ »Three Out of Home Stories to Watch in 2024
Yesterday Digital Signage Pulse editor in chief Nurlan Urazbaev told Billboard Insider improved measurement is a must for the out of home industry. Today Urazbaev identifies three stories to watch in 2024.
READ »OPINIONS
Fake out-of-home: we don't need to be afraid
Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow. For the uninitiated, FOOH is hyper-realistic augmented reality or CGI videos that give the impression they are real OOH activations.
READ »Social Throwback 2023: Why CGI was the most disruptive trend of the year
From AJIO unveiling its new collection to Amul reimagining its mascot to Baskin Robbins revamping its logo, CGI-led ads remain a defining trend of 2023. Delve into how CGI witnessed an exponential growth as experts tell us how it has been in terms of ROI and dos and don’ts to remember as brands unleash its full potential.
READ »The Ad Tech Revolution Begins with Amanda Dorenberg Unleashing Innovation in OOH Advertising
In the fast-paced realm of advertising technology, a new star is ascending. Meet Amanda Dorenberg, a former fashion model turned tech visionary poised to redefine the landscape of out-of-home (OOH) advertising. Her journey from the billboards to the boardroom is not just inspiring but a testament to her innovative spirit and technological acumen.
READ »The rise of 3D billboard advertising: How brands can do it right in 2024
In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D billboard displays to grab audiences and capture their attention.
READ »ENVIRONMENT AND SUSTAINABILITY
Sustainability in OOH: Success in my role means it will cease to exist
Sustainability is a term that has been, is, and will continue to be thrown around – mostly with good intent. It encapsulates a positive yet complex narrative and getting to its core isn’t simple. It has been a mere four months since taking up the role of group sustainability manager at Talon – and in this short time I have heard vast conversations about what sustainability means and what our role is as an industry.
READ »DATA AND MEASUREMENT
Google Will Turn Off Cookies for 30 Million People on January 4
Google announced Thursday that it will start its long-anticipated slaughter of the internet’s cookies starting on January 4th, when it will block them for 1% of Chrome users, or about 30 million people. It’s the first major step in its Privacy Sandbox project, which aims to replace cookies with a different kind of tracking that Google says is better for your privacy.
READ »Study: Higher Allocation to OOH Channel Boosts Performance
It’s time for media buyers to click their heels together three times and repeat: there’s no place like out-of-home (OOH). A study of ad-trends data from 2017-2022, the most recent data available, indicated that brands that re-allocated more of their media spending to the OOH channel saw increased effectiveness of campaign performance.
READ »OOH effectiveness more than doubles when paired with TV campaigns
Festive OOH campaigns that align with TV adverts are twice as likely to perform well when compared with their non-aligned counterparts, according to new research from System1.
READ »PROGRAMMATIC AND AUTOMATION
What to expect from programmatic OOH in 2024
It’s funny to say that the big focus for programmatic digital out-of-home (PrDOOH) in 2024 will be on the creative, given that out-of-home (OOH) is a creative-first medium above anything. However, with PrDOOH technologies and a suite of data capabilities now readily available, we’ll witness creative start to be pushed beyond its traditional barriers.
READ »5 programmatic DOOH campaigns that rocked in 2023
Last December, JCDecaux UK’s programmatic team complied a collection of the campaigns that really highlighted the potential of the channel, and I predicted that we’d see a bit of a creative revolution in 2023. Not to blow my own trumpet – but I was right.
READ »Unicom Marketing Launches Programmatic DOOH on LED Trucks Powered by LMX
Unicom Marketing, an award-winning event management and Digital Out of Home (DOOH) company spanning Malaysia, Singapore, Vietnam, and Indonesia announced a partnership with Location Media Xchange (LMX), the supply side arm of Moving Walls Group.
READ »COMPANY NEWS
Bravo Media Successfully Launched MTR's (East Rail Line, Tuen Ma Line, Light Rail and MTR Bus) Advertising Concession on 1st Jan 2024
Bravo Media, is excited to announce the successful launch of its exclusive advertising concession to operate media resources on MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, commencing from 1st Jan 2024.
READ »HUB launched in the Netherlands with first case for H&M Netherlands
blowUP media’s innovative division, HUB, brings (D)OOH campaigns to life. The primeur? A digital, impressive activation with H&M Netherlands at one of the Netherlands’ busiest railway stations, in collaboration with Natwerk.
READ »COUNTRY NEWS
Korean Government declared 'The secondary Free OOH Advertising Zone'
Convergence of AdTech and Out-of-Home Advertising: Anticipating a New Local Hub with the Fusion of Information Communication Technology (ICT) and OOH Advertising - Building a Novel Industrial Ecosystem through Promotion and Collaborative Growth in the Digital Out-of-Home Advertising Industry.
READ »India's Digital OOH Market
The digital out-of-home advertising market in India is growing rapidly. As more people spend time outside their homes, DOOH advertising has become an effective way for brands to reach consumers. The DOOH market in India includes digital billboards, digital signage, transit advertising, and more.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
