WOO GLOBAL CONGRESS HONG KONG JUNE 2024
Out of Home breaks through 5% barrier says WOO President Tom Goddard in Hong Kong. WATCH THE VIDEO
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%. WATCH THE VIDEO
READ AND WATCH »HONG KONG CONGRESS OBSERVATIONS
Route CEO Denise Turner shares her key learnings from the World Out of Home Organization event in Hong Kong.
Last week, I had the privilege of attending the World Out of Home Organization (WOO) Global Congress in Hong Kong. It was the first of its kind in Asia.
READ »'The congress invited us to go beyond the limits of outdoor advertising' - Santiago Mendive
With an outdoor market growing and exceeding 5% in total advertising spend in the world, the World Out-of-Home Global Congress 2024 left us with outstanding highlights. This article reviews the key takeaways from Taggify's CEO and COO, Santiago Mendive, and Julio Chamizo, who were in Hong Kong.
READ »Best of OOH on show in Hong Kong
The World Out of Home Organization has selected Hong Kong as host for its annual congress in 2024. Here, amidst the gleaming towers and bustling streets, OOH industry leaders converge to explore the latest trends and innovations, against the backdrop of a city that never sleeps.
READ »HONG KONG CONGRESS HIGHLIGHTS
'Robust OOH metrics key to transparency, trust, collaboration'
In a compelling panel discussion titled "Measuring the World: The Pace Quickens" at the WOO Global Congress in Hong Kong with Media4Growth as its media partner, industry leaders from various countries shared their insights on the complexities and advancements in third-party data measurement.
READ »Perion's next frontier: Redefining the contours of OOH with technology
In a Fireside Chat at the WOO Global Congress in Hong Kong with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion recalls the company's innovative journey in integrating cutting-edge technologies into traditional advertising platforms and their ambitious expansion into the OOH advertising sector.
READ »'Data, tech, creativity power OOH transformation'
At the WOO Global Congress in Hong Kong, Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about the immense potential of data and technology to elevate the OOH industry beyond the 10% market share threshold.
READ »'DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions'
At the World Out of Home Organization (WOO) Global Congress in Hong Kong, Anna Bager, President & CEO of the Out-of-Home Advertising Association of America (OAAA), provided an in-depth look into the U.S. out-of-home (OOH) advertising market, in a fireside chat with Tom Goddard, President, WOO.
READ »AI set to accelerate digital out of home growth
AI is set to accelerate digital out of home’s growth by bridging the current attribution gap, says our incoming Group CEO Stephen Joseph. In a presentation to the World Out of Home Organization’s annual congress in Hong Kong, Stephen outlined the use of AI in the race to develop new technologies to streamline the DOOH value chain, using machine learning to transform the sales, media planning and creative processes.
READ »ENVIRONMENT AND SUSTAINABILITY
New Green Media location in Berlin: blowUP media launches the fifth Vertical Garden in Germany
A new highlight from blowUP media’s sustainability portfolio shines on a house facade in the western Berlin district of Spandau: “The Green Digital – West Side” – an approximately 81 square meter Vertical Garden® with an embedded DOOH screen.
READ »EVENTS AND AWARDS
OAAA at Cannes Lions 2024: Celebrating Creativity & Showcasing the Power of OOH
Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations.
READ »IOAA announces the inaugural OOH Pinnacle Awards 2024, honouring Indian outdoor media owners
The Indian Outdoor Advertising Association (IOAA) presents the debut of the OOH Pinnacle Awards. This initiative marks a significant milestone in recognising and applauding excellence across India's OOH media landscape. Amidst various challenges, the resilience demonstrated by the OOH advertising industry in India has been truly commendable.
READ »DATA AND MEASUREMENT
This Year Next Year: 2024 Global Midyear Forecast - GroupM
We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion. The industry will surpass one trillion in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than we forecast in December of 2023
READ »WARC: Retail media's meteoric growth to cool down in '25
While retail media networks may receive a bump from their push into offsite channels, the category’s rate of growth is expected to slow next year. While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed for a cooldown next year.
READ »Digital OOH's growth has media agencies make more use of its data and measurement options
Media agencies are increasing their use of digital out of home channels in new ways as different data engagement and emerging technologies become a part of their arsenal, making the space increasingly attractive to maturing and legacy brands alike to think beyond traditional billboards.
READ »billups Announces Partnership with Adsquare for Privacy-compliant OOH Planning and Measurement
billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has announced a new partnership with Adsquare, a leading Location Intelligence Platform.
READ »Independent media agencies in Australia forecast ad spend bounce back
Half of the nation’s independent media agencies expect ad spend to increase in the coming financial year, according to the IMAA Indie Census for June. Almost half expect ad spend to grow by at least 10% to 20%.
READ »PROGRAMMATIC AND AUTOMATION
Veridooh partners with Hivestack by Perion globally
Adtech company Veridooh has announced a global partnership with Hivestack by Perion, a leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform. Through this partnership, Veridooh’s independent verification technology becomes available to all buyers leveraging the Hivestack demand-side platform (DSP) globally.
READ »CREATIVITY
Best of Outdoor from the OMA : May
The Best of Outdoor is the OMA's monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send us your campaign!
READ »COMPANY NEWS
Polygon's network expands across Africa
Polygon, South Africa's largest programmatic Digital Out-of-Home (DOOH) publisher network, has announced that it will be expanding its network across Africa. This brings it one step closer to realising its vision of offering marketers a single point of entry into the largest network of DOOH inventory across the continent.
READ »From airports to roadside: OOH advertising trends in the region
JCDecaux Middle East and Africa CEO Martin Sabbagh speaks to Campaign Middle East about airport advertising experiences and OOH in the Kingdom
READ »Bell closes deal to buy Outfront Media's Canadian business, must sell 669 ad spaces
The Competition Bureau says Bell Media must sell nearly 700 advertising displays in Ontario and Quebec as a condition of its $410-million acquisition of outdoor advertising company Outfront Media Inc.'s Canadian operations.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
