World OOH News June 28th 2024

World OOH News June 28th 2024

WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025

2025 World Out of Home Organization Global Congress heads for Mexico City (Down Mexico Way)

The 2025 World Out of Home Annual Congress will be held in Mexico City from June 4th to 6th. This is the first time the WOO Annual Congress has been held in Latin America and follows the highly successful WOO Annual Congress in Hong Kong, its first visit to Asia, earlier this year where over 500 delegates attended.

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WOO MEMBER NEWS

WOO signs up 14 new members from across the world. First member joins from Saudi Arabia

Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 14 organizations.  Five of the new members are from the APAC region, five from Europe, two from the United States,  one from MENA and one from Africa.
 

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WOO GLOBAL CONGRESS HONG KONG - CONGRESS HIHGLIGHTS

Annual Congress Presentations Now Available

Annual Congress delegates will shortly be sent a password protected link to access all recordings of presentations / panels as well as slides from the Forum. This will grant access until Friday 19th July 2024.

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'Building OOH partnerships with retail media networks'

Addressing the WOO Global Congress in Hong Kong, Sheldon Silverman, CEO of SmartBomb, delivered an insightful address on the transformative power of retail media networks and their implications for the retail and advertising industries. 

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OPINIONS

Imagine it's Day One of OOH Media: A Canvas Untouched.

Picture this: a world devoid of billboards, bus wraps, or the dazzling brilliance of Times Square. No ads yet grace the walls of subway stations, airports, or the iconic Sunset Strip. It's a blank canvas, a world where Out-of-Home (OOH) media doesn't exist. But as humans visual communication is in our very DNA. 

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OOH advertising: What are the top 3 advantages of the out of home channel?

As an advertising channel that has proven its value time and again over centuries, out of home (OOH) remains one of the most effective ways to reach modern audiences and build trust in brands, especially as the cookie crumbles. 

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Suns out, ads out - why OOH is blazing a trail this summer

With the arrival of summer, the world becomes a stage for thrilling sports spectacles - the Euros, the Olympics, Wimbledon and more. Increased outdoor activity, extended daylight hours, and the heightened emotional engagement of summer events make it a prime time for brands to connect with audiences in meaningful ways. What better time to use OOH to capitalize on brand visibility and advocacy?

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Out-of-Home vs. Digital: The Perfect Marketing Mix for Today

Out-of-Home (OOH) and Digital advertising are two prominent marketing channels that have been evolving to meet the ever-changing needs of consumers. While both offer unique strengths, the real power lies in leveraging them together to create a comprehensive marketing mix that maximizes impact and engagement.

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Bright Lights, Big Brands: OOH in the Nightlife Environment

While a wide range of products is advertised in the nightlife scene, such as banking, fashion, and insurance brands, alcohol brands notably dominate. This article focuses on the strategic insights in this area. Throughout my career, some of the most memorable OOH campaigns have been within the alcohol category, where the boundaries have been stretched, resulting in exceptional OOH campaigns.

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ENVIRONMENT AND SUSTAINABILITY

Hasta la vista, sustainability: How AI is a distraction from our climate commitments

The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.

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oOh!Media Launches Large Format Energy Saving Trial

oOh! Media is launching a trial to assess the impact of reduced energy consumption across its large-format digital network as part of an ongoing commitment to leading the out-of-home industry to a more sustainable future.
 

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Top Voices Interview: Johan Pihl

Johan Pihl , ECD/CINO and co-founder of Doconomy, has an incredible track record as a creative within the advertising industry, having been awarded internationally and domestically at multiple times.  A few years back he made the decision to leave the industry to see if he could apply his creative mind and experience to make an impact on a grander scale. 

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DATA AND MEASUREMENT

billups Announces Partnership with Adsquare for Privacy-compliant OOH Planning and Measurement

billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has announced a new partnership with Adsquare, a leading Location Intelligence Platform. 

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Applying MRC thresholds? DOOH me a favour.

Recently, I was lucky enough to participate in an Out Of Home Measurement panel session at the EMRO (European Media Research Organisation) annual conference. The panel was chaired by Valerie Morrison from Mobimetrie in France and I was joined onstage by a stellar lineup of Arina Ureche, Markus Bickert and Patricia Schultz.

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Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA By M4G Bureau - June 24, 2024

Indian advertising industry continues its growth trajectory from Rs 1.1 trillion (US$13.1 billion) in 2023 to Rs 1.2 Trillion (US$14.6 billion) in 2024, 50% higher than pre-pandemic period, as per the MAGNA Global Advertising Forecasts released this month. 

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COUNTRY NEWS

Outdoor Advertising Collective unites indie OOH owners under one roof

Outdoor Advertising Collective (OA Collective) has launched, uniting over 14 independent out-of-home (OOH) owners to offer advertisers and brands access to a network of assets, predominantly large format billboards, across Australia and New Zealand.

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BMC formulates new draft policy for hoardings in Mumbai

In the wake of the tragic Ghatkopar hoarding collapse last month, which resulted in 17 deaths and 75 injuries, the Brihanmumbai Municipal Corporation (BMC) has introduced a new draft policy to regulate hoardings in Mumbai. This policy, set to be available for public suggestions and objections from July 5, aims to address several critical issues, including structural stability and environmental concerns related to digital hoardings.

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COMPANY NEWS

Absen provides DOOH screens for Edinburgh's sporting summer

Launching today (June 24), Absen A series screens are being used as part of a digital out of home (DOOH) network in St James Quarter, Edinburgh, during a series of international summer sports fixtures that started with the Euros and ends with the Paris 2024 Olympics. 

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Polish Mall's Gateway Windows fitted with 153 SQ Metres of semi transparent LED for DOOH

With the technology improving year by year, I think we’re going to see more and more glass curtain walls on major buildings turned into digital ad displays – providing city regulations allow them. This is 153 sq. meters of semi-transparent LED inside the windows above the entry to a major shopping mall in Katowice, Poland – a DOOH display managed by the Polish media company Screen Network.

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CAMPAIGNS

Anything but artificial: interactive Fanta Brand Experience

Fanta celebrates the new “Fanta Orange Zero Sugar” with artificial intelligence (AI) on Hamburg’s favorite party boulevard Size matters – due to its size, our medium is the perfect platform for emotional brand communication. And emotionality creates awareness. Fanta made use of these key benefits for the launch of its new “Fanta Orange Zero Sugar” and showcased its product in a spectacular way.

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Volvic Adds a Touch of Summer Sparkle with 3D Programmatic Digital OOH Campaign

Wavemaker UK, Global and DOOH.com have collaborated on a show-popping 3D programmatic digital out-of-home (DOOH) ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic - just in time for summer.

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Globally renowned QSR chain leveraged proximity geofencing and dayparting via programmatic DOOH to drive incremental sales.

Globally renowned QSR chain leveraged proximity geofencing and dayparting via programmatic DOOH to drive incremental sales. Burger King’s primary objective was to reach relevant audiences that were on the move across New Zealand and ultimately, increase footfall traffic into their restaurants. In addition, Burger King aimed to precisely measure the effectiveness of the campaign and analyze it for future campaign planning. 

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WOO GLOBAL DATABASE

The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.