World OOH News March 1st 2024

World OOH News March 1st 2024

Top speakers from the Africa region at WOO Africa Forum

A week to go until WOO’s first Africa Forum in Cape Town, South Africa : March 11th – 13th. We have attracted an unmatched line-up of speakers representing many of the voices in the African business community. It is a landmark event for WOO and, we hope, for the media industry in Africa too.

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Polygon MD and WOO keynote speaker Remi Du Preez shares what delegates can look forward to at this year's Africa

Over the almost two decades that I have worked in the outdoor media industry, the World Out of Home (WOO) Organization’s Forums, held in different locations annually, have grown in both size and significance.


Fuelling the Growth of OOH through the Power of Numbers!

As an OOH practitioner of more years than I’d care to mention, I’ve always been fascinated in the planning and selling of OOH campaigns using the best tools, data and information available – mostly because I find that kind of thing interesting, but more usefully for my various employers over the decades, as it’s a great way to sell OOH to advertisers.


World Out of Home Organization extends global reach with 13 new members

The World Out of Home Organization is boosting its membership growth with the addition of another 13 organizations, eight of them from the APAC region, three from Europe and one each from the United States and Africa.

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What Does it Mean to be Brave in OOH and why does it matter?

In a recent piece for The Drum, System1’s Andrew Tindall cited research that proves that seven out of 10 out-of-home ads aren’t working, largely due to the creative and a general lack of “connecting media and creative dots”. 


Milestones: Moving Walls' Srikanth Ramachandran on uniting media and technology for a better world

As the digital landscape continues to evolve, so too does the potential for technology to be a force for good. Through a blend of entrepreneurial spirit and social responsibility, advertising is now a platform to create meaningful connections and drive positive change in the world.


From Screens to Shelves: How FMCG brands can embrace the entertainment playbook

Seeking inspiration beyond your direct competition can often yield valuable insights. Both FMCG and Ents brands share similar challenges, and Out of Home has consistently been a lead channel for both. 


Opportunities vs Responsibilities

Talking about opportunities is much more exciting than talking about responsibilities. Google has now applied this principle to IT security. Could this work for digital signage?





Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real purpose beyond  advertising, but a small US display technology company says its screens are good for the environment – with the assertion that a coating on its LED display totems has the same air cleaning capabilities as six mature trees.



Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru

In the upcoming 18th OOH Advertising Convention (OAC), to be organised in Bengaluru on July 26-27, 2024, well known media leader and a key force behind OOH audience metrics in Australia, Charles Parry-Okeden, Co-Founder & Global CEO of Executive Channel Network and Independent Chair of the Outdoor Media Association (OMA) of Australia & MOVE will be speaking on 'How the currency journey takes OOH to growth destination'.


IAB & OMA Presents Powering Digital Out Of Home

IAB Australia and the Outdoor Media Association (OMA) are back in 2024 with Powering DOOH. The half-day conference on 4, April 2024 will present technical and practical content as well as high-level and strategic sessions around Programmatic DOOH in Australia.




Future Leaders Program Taking 10 To OOH Conference In San Diego

The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, and OOH UNITED, the industry-wide diversity, equity, and inclusion (DEI) initiative, announced the new Future Leaders program aimed at future-proofing the OOH industry. 



Unlocking the creative potential of out-of-home advertising

Why then is OOH often creatively overlooked in campaign planning? Is it due to a preconceived notion about its limited creative possibilities? Or perhaps a lack of understanding regarding the advantages that it can offer? To unlock the potential of OOH advertising, we must better understand the experience it delivers to the audience and how this has the potential to increase end sales for brand growth.


Elevate your brand with data-driven digital OOH advertising in APAC

hese are exciting times for the out-of-home industry across the APAC region. A series of investments in the medium across key markets has energized interest in digital out-of-home (DOOH) like never before. In 2024, advertisers have the chance to connect seamlessly across borders and access the full marketplace with data-led campaign strategies.


Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit

Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the inability to track audience engagement in near real-time.



Five Tips for Maximizing DOOH in the Omnichannel Media Mix

DOOH advertising encourages marketers to take their campaigns to new heights by delivering unforgettable, cohesive experiences to consumers at every touchpoint. And now, thanks to advancements in programmatic technology, 


Programmatic DOOH SSP Location Media Xchange (LMX) Connects to DoohClick's Ad Management Platform to Expand Demand Opportunities

Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners.


Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia. 



OMA Creative Collection Q4 2023 + 2023 Grand Prix

The Outdoor Media Association's Creative Collection is a competition to acknowledge, celebrate, and reward the best Out of Home advertising campaigns in Australia. 


OOHMAA Celebrates bold creative, and savvy media thinking with the launch of the OOMHAA Awards, 'The Speccies'

The team at OOHMAA believe the time is right for the Out of Home Industry to acknowledge and celebrate those campaigns that have captured the eye, the creatives who understand how to engage with audiences, the media minds that carefully crafted its execution and the clients who empowered them to innovate. Today, we are pleased to announce the launch of the OOHMAA Awards – The Speccies!



Multiply group fully acquires BackLite Media, strengthens its media portfolio

In a strategic move to expand its footprint in the burgeoning Out-of-home (OOH) advertising space, Multiply Group, the Abu Dhabi-based holding company, has acquired 100% of BackLite Media, a premier Digital Out-of-Home (DOOH) advertising company with assets in landmark locations in the United Arab Emirates (UAE) and revenues of AED 232 million in 2023. 


Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor's board of directors

Leading independent outdoor media owner Tractor Outdoor has announced the appointment of two senior team members to its board: sales director, Mali Motsumi-Garrido and Ruchelle Mouton, head of group marketing and services at Tractor Media Holdings, who both joined the company early last year.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.