World OOH News May 24th 2024

World OOH News May 24th 2024


Jeremy Male to interview Perion boss Tal Jacobson post Hivestack acquisition

OUTFRONT Media CEO and World Out of Home Organization Vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong from June 5-7. 


The Now, Next and the wondrous future of OOH

Innovation Consultant Dino Burbidge will preview and then present the 2024 World Out of Home Organization Creative and Sustainability Awards at the WOO Global Congress in Hong Kong from June 5-7. On the final day of Congress Burbidge will also address some of the key creative and tech issues affecting Out of Home his ever-popular presentation, ‘The now, next and the wondrous future of OOH 2024.’


WOO names Global Awards shortlists

The World Out of Home Organization has named the shortlists for its Digital Creative and Classic Creative and Sustainability awards, to be presented at its annual Global Congress in Hong Kong on 6th June 2024. The personal awards - Lifetime Achievement, Leadership, and the Rising Star Awards, will be presented at the Gala Dinner later that evening.



Cathy O'Connor: OOH to 'continue taking revenue share' from other media

Cathy O’Connor, CEO of oOh!media, has said “out-of-home is expected to continue taking revenue share from other media sectors, particularly from television and radio.” Speaking to attendees of the company’s AGM today, O’Connor referenced Guideline SMI results reporting that OOH achieved agency media revenue growth of 15%, capturing 14.5% of advertising agency media spend for the CY23 year.


Focus East: How experiments, innovation, tech, heritage are changing the face of OOH

Out of home (OOH) media is on a growth trajectory as transit and digital media continue to grow along with traditional media. Although traditional media constitutes a bulk of the segment, transit and digital media are growing and would soon outnumber premium traditional media in the coming years. 


Good ol' outdoor advertising

One thing for sure is that out of home advertising has remained constant over previous years and the future looks bright, certainly in South Africa. This is testament to the year-on-year OOH growth witnessed across multiple brands. Not only has OOH remained strong as a media touch point but we have seen media owners innovate new and bespoke campaigns that effectively target the consumer while they are outside their homes.


'It's all about creatively managing space'

Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to advertisers. Edited excerpts of the interview with Rajiv Raghunath.



We support govt & BMC initiatives to audit hoarding structures: IOAA

In response to the May 13th Mumbai hoarding collapse tragedy, the India Outdoor Advertising Association (IOAA) and its members have expressed their sorrow over the incident and stated that they supported all government and BMC initiatives to conduct structural audits of all the hoardings in the city. 



Apple, McDonald's, and Disney Lead Rise in Q1 OOH Ad Spend

The Out of Home Advertising Association of America (OAAA) has just reported that OOH ad spend rose 6.8% in Q1 to the tune of nearly $2B compared to the same period in 2023, a highest-ever first quarter volume increase. Transit was the fastest growing of the OOH categories, up 18.8%, followed by place-based ads at 12.7% growth.


OOH FAQ: Billboard and Transit Media Measurement & Attribution

From the outside looking in, it can be easy to think of billboards like vinyl records – some kind of analog anachronism. But really, neither one’s an anachronism at all. Last year Taylor Swift fans (and other consumers) bought nearly 50 million vinyl albums, the biggest year of record sales ever. And out of home is experiencing a similar renaissance.


OOH advertising: How to implement local targeting for out of home success

In out of home (OOH) advertising, the question always arises: why does local targeting matter so much? One answer lies within the local context where we as an industry often see more tangible results when it comes to customer trust and advocacy. And there are a plenty of ways to capitalize on it.


DOOH ads drive action from 76% of people who view them

“Out-of-home’s beauty is its proximity,” said Steve Nicklin, senior vice president of marketing and analytics at the Out of Home Advertising Association (OAAA). “We're also intercepting consumers when they're most likely to act.”


The evolution of Cross-Platform media measurement

NDA recently sat down with Alejandro Fosk, Executive Vice President International at Comscore to discuss the evolution of cross-platform media measurement…


Veridooh partners with JOLT to widen independent verification coverage for UK DOOH

Adtech company Veridooh, has partnered with JOLT, a 100% digital out-of-home (DOOH) network integrated with EV charging, to expand the UK presence of its world-first independent verification solution for OOH advertising. With this partnership, all JOLT clients can now access Veridooh’s patented technology, SmartCreative, across their DOOH network. 



Why programmatic DOOH is a strategic lever for influencing brand consideration

Digital Out-of-Home (DOOH) proves to be a powerful tool for influencing brand consideration. DOOH holds a strategic position in the marketing funnel by capturing consumer attention, contextualising content, and creating immersive experiences.


Unlocking the Future with Programmatic DOOH with Remi Du Preez - Beyond The Billboard | Podcast on Spotify

Join us as we dive into the world of Programmatic Digital Out-of-Home (DOOH) advertising in our latest episode. We're joined by Remi Du Preez, the Managing Director of Polygon, who brings a wealth of expertise to the table. Together, we unravel the current state of adoption of this technology and explore the journey ahead for the industry.


Monet's Garden Case Study

After great success in New York, Vienna and Zurich, Monet's Garden - The Immersive Experience arrived in Sweden. To generate interest and drive foot traffic to the new location in Sweden, SINE Digital leveraged the Hivestack platform to activate a programmatic DOOH campaign in key locations across the country.



Digital Out of Home: Ocean Outdoor Opens up the Competition

For the inaugural Grand Prix winner of Ocean Outdoor’s 2024 digital creative competition, the ultimate prize is a windfall £100,000 DOOH campaign across seven European sites of stature.


JCDecaux initiates the roll-out of next-generation public toilet facilities for the City of Paris

JCDecaux SE announces the roll-out of the next-generation public toilet for the City of Paris, enhancing the service it provides to citizens as well as the millions of tourists at the Paris 2024 Olympic and Paralympic Games.



Vistar Media & ChinaDOOH expand OOH marketplace into Mainland China

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with ChinaDOOH, a leading Chinese OOH marketing solutions company, to expand Vistar’s programmatic advertising capabilities into Mainland China. 



'Creativity extends beyond just innovations, creativity is a mindset.'

The Indian Out-Of-Home industry is widening its expanse at a very steady and growing pace. Highlighting the current market and how important creativity is in OOH, Roshan Rawat, General Manager and Creative Head, Times OOH shared his insights in an interview with Media4Growth.



Alzheimer's Society takes over entire town with UK's biggest hyper local OOH campaign

The campaign for Dementia Action Week begins in Blackpool and features 75 unique contextual executions by New Commercial Arts across 120 poster sites highlighting the hidden cost of dementia to communities across the country.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.