World OOH News May 31st 2024

World OOH News May 31st 2024


Our strongest speaker line-up to date for WOO Hong Kong Annual Congress

WOO President Tom Goddard hails strongest speaker line-up to date for WOO Hong Kong Annual Congress.

World Out of Home Organization President Tom Goddard has hailed what he calls "the strongest speaker line-up" to date for the WOO Annual Congress to be held in Hong Kong from June 5-7.



Simon Bowthorpe - Obituary

All of us at WOO are extremely saddened to hear of the passing of Simon Bowthorpe, International Strategy Director at Dooha Media, who fought and ultimately lost, his battle with cancer last week.



Sean Reilly: Mainstreet is Healthy

Here are a selection of Lamar CEO Sean Reilly’s comments at yesterday’s 52nd annual  JP Morgan 2024 Global Technology, Media and Communications Conference.


Retail media isn't the post-cookie digital marketing utopia you want it to be, yet

Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.


Out of Home is good. Retail Out of Home is Better: How Cartology is building Australia's largest and most effective retail out of home network for brands

Research from global data and analytics consulting firm, Analytic Partners reveals retail out of home - or ROOH - is doing a lot of the heavy lifting to drive ROI for brands, delivering 1.5x more effectiveness against total out of home. 


Outdoor Ads Are Seeing Digital Revolution: OAAA's Anna Bager

Billboards are gradually becoming like outdoor televisions, making digital out-of-home advertising a way to reach on-the-go consumers in a less intrusive way than mobile ads. Combining digital distribution with dynamic creative and localized data adds to its effect.


Interview: See that billboard? That industry is now worth $1.2b

82% of us leave home each day, and that's where out-of-home advertising comes in. Billboards, the sides of buses, even the little screens at the petrol bowser.But how do you measure a moving audience? And how do advertisers know they're getting value for money?


The Anatomy of a Fall: A Systemic Problem in Outdoor Advertising

The collapse of a billboard in Mumbai during a dust storm has triggered a flurry of analysis, inquiry, and emotional outpouring. Yet, attributing this incident to a mere act of nature oversimplifies the underlying issues.



The evolving landscape of cross-platform media insights

NDA recently sat down with Alejandro Fosk, Executive Vice President International at Comscore to discuss the evolution of cross-platform media measurement…


The Rise of Retail Media

In 2024, ~$370 million of U.S. retail media will be allocated to in-store advertising, which represents <1% of total retail media spend, showcasing the massive in-store opportunity. Read the Solomons Report.


OOHMAA releases its latest study - Aotearoa In Motion

The Out of Home Media Association Aotearoa (OOHMAA) today released the findings of its latest research project, Aotearoa In Motion, which took a deep dive into Kiwi's mobility and media consumption to identify how Out of Home advertising fits into consumers' lives and use these insights to demonstrate how marketers can best leverage Out of Home for maximum impact.



Street Furniture And Programmatic As A Storytelling Medium

In the fast-paced realm of Digital Out-Of-Home (DOOH) marketing, innovation is the name of the game. As advertisers, we are constantly on the lookout for novel and meaningful ways to captivate our audience amidst the urban landscape. Yet, amidst the ever-evolving technology landscape, two key areas have seen surprisingly little innovation: street furniture and high-frequency formats, coupled with programmatic advertising.


Adform and VIOOH grow partnership to power DOOH

 Adform, a media buying platform, has announced its growing partnership with VIOOH, one of the leading premium global digital Out-of-Home (DOOH) marketplaces. This strategic alliance sees Adform's DSP integrate with VIOOH's globally placed inventory and strengthen its programmatic omni-channel offering.



The Big DSSE Recap

The stage of Digital Signage Summit Europe 2024 exposed the big issues that affect the digital signage industry. The really interesting conversations, however, were the ones off stage, between the 500 participants. Here is a recap of everything that happened during DSSE.



Pioneering the Future of DOOH Media in South Africa

In the ever-evolving landscape of advertising, one company stands out as a pioneer in the realm of Digital Out-of-Home (DOOH) media: Alive Advertising. Since its inception in 1996, Alive Advertising has been at the forefront of transforming traditional outdoor advertising into dynamic, high-impact digital campaigns. 


Evolution of DOOH in the Nigerian Market: A Personal Perspective

As a seasoned professional and thought leader in the Out-of-Home (OOH) industry here in Nigeria, I’ve witnessed firsthand the remarkable evolution of Digital Out-of-Home (DOOH) advertising in our market. From its humble beginnings to its current status as a dynamic and indispensable component of our advertising landscape, the journey of DOOH in Nigeria is a testament to our industry’s resilience and adaptability.



Europe's leading OOH infrastructure owner appoints oOh! Media co-founder to drive Australian market growth

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, today announces its plans to launch and scale in Australia’s A$1.07 billion OOH market, marking the next stage of the company’s international expansion.


Primedia unifies Outdoor & Retail under Bongumusa Makhathini

Primedia Group announced the strategic appointment of Bongumusa Makhathini as the chief executive officer (CEO) of Primedia Out-of-Home, effective immediately. This milestone marks the consolidation of leadership for both Primedia Outdoor and Primedia Retail under Makhathini's stewardship, solidifying a unified and streamlined approach to Primedia’s market positioning.



Leading Grand Visual with Jay Young: Embracing Change and Championing Creativity

LBB speaks to Grand Visual’s Jay Young about his transition to managing director and the state of out-of-home advertising today


Entering 'the joy factory': How oOh!media is making the most of creative OOH

“I like to think that out-of-home advertising is just public space art that happens to be sponsored by your brand,” Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, told Mediaweek.


Cannes Contenders: Out of Home

From over-sized bags to under-packaging creative Dan Dawson and Hugh Todd, CCO of Grand Visual and freelance Creative Director respectively, as well as Co-Founders of the Behind the Billboard podcast, highlight some of the best OOH work from the last 12 months.


The 4 Most Controversial Billboards of 2024 So Far

The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York.
However, after nearly two centuries static posters remain popular among marketers, and as 2024 has shown so far, billboards still get people talking, even if it’s for the wrong reasons.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.